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- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
[Free HubSpot CRM](https://www.hubspot.com/products/crm)
[Overview of all products](https://www.hubspot.com/products/get-started)
- ### Marketing Hub
Marketing automation software
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CPQ, billing, and payments software
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AI-powered, flexible CRM software
[Learn more](https://www.hubspot.com/products/crm/ai-crm)
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The Starter edition of each product, built for startups and small businesses
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AI agents and features that power the entire platform
[Learn more](https://www.hubspot.com/products/artificial-intelligence)
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Answer engine optimization tools that track and improve your brand's visibility in AI results
[Learn more](https://www.hubspot.com/products/aeo)
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- ## Marketing
- ### [Generate leads](https://www.hubspot.com/use-case/generate-leads)
Convert visitors into contacts for your database.
- ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing)
Create campaigns with automation and AI.
- ## Sales
- ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
Generate a pipeline of high-quality prospects.
- ### [Close deals](https://www.hubspot.com/use-case/close-more-deals)
Streamline your process and close more deals faster.
- ## Customer Service
- ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
Support customers at scale with AI and a help desk.
- ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
Identify opportunities to improve customer health.
- ## Content
- ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
Easily craft content for your audience, with help from AI.
- ### [Manage content](https://www.hubspot.com/use-case/manage-content)
Organize, update, and distribute content in one place.
- ## Startups & Small Businesses
- ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
Generate leads through content, AI, and automation.
- ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
Prospect smarter and automate payments.
- ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
Unify your team and data on one platform.
- ## Artificial Intelligence
- ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
Scale customer service with an AI customer agent.
- ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
Identify and engage high-value leads with an AI prospecting agent.
- ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
Get instant answers about your customers with an AI data agent.
## By Team Size
- ### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- ### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
## Why HubSpot?
- ### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- ### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- ### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [INBOUND Event](https://www.inbound.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
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- ## Partners
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- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
- [Ebooks, Guides & More](https://www.hubspot.com/resources)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com/)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates)
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- ## Services
- [Onboarding](https://www.hubspot.com/services/onboarding)
- [Migration](https://www.hubspot.com/services/professional/migrations)
- [Premium Support](https://www.hubspot.com/services/premium-support)
- [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions)
- Products Products
- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
- [__Free HubSpot CRM__](https://www.hubspot.com/products/crm)
- [__Overview of all products__](https://www.hubspot.com/products/get-started)
- [
\
__Marketing Hub__
\
Marketing automation software](https://www.hubspot.com/products/marketing)
- [
\
__Sales Hub__
\
Sales software](https://www.hubspot.com/products/sales)
- [
\
__Service Hub__
\
Customer service software](https://www.hubspot.com/products/service)
- [
\
__Content Hub__
\
Content marketing software](https://www.hubspot.com/products/content)
- [
\
__Data Hub__
\
Data management software](https://www.hubspot.com/products/data)
- [
\
__Revenue Hub__
\
CPQ, billing, and payments software](https://www.hubspot.com/products/revenue)
- [
\
__Smart CRM__
\
AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm)
- [
\
__Small Business Bundle__
\
The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter)
- [
\
__Breeze__
\
AI agents and features that power the entire platform](https://www.hubspot.com/products/artificial-intelligence)
- [
\
__AEO (Beta)__
\
Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo)
- [
\
__HubSpot Marketplace__
\
Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps)
- Solutions Solutions
- By Use Case
- ## Marketing
- [Generate leads](https://www.hubspot.com/use-case/generate-leads)
- [Automate marketing](https://www.hubspot.com/use-case/automate-marketing)
- ## Sales
- [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
- [Close deals](https://www.hubspot.com/use-case/close-more-deals)
- ## Customer Service
- [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
- [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
- ## Content
- [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
- [Manage content](https://www.hubspot.com/use-case/manage-content)
- ## Startups & Small Businesses
- [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
- [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
- [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
- ## Artificial Intelligence
- [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
- [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
- [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
- By Team Size
- ## By Team Size
- 
### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- 
### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
- Why HubSpot?
- ## Why HubSpot?
- 
### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- 
### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- 
### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [INBOUND Event](https://www.inbound.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/)
- [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups)
- ## Partners
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions)
- [Technology Partner Program](https://www.hubspot.com/partners/app)
- [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates)
- [Education Partner Program](https://academy.hubspot.com/education-partner-program)
- [Startup Partner Program](https://www.hubspot.com/startups/partners)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
- [Ebooks, Guides & More](https://www.hubspot.com/resources)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com/)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates)
- [Developer Tools](https://developers.hubspot.com/)
- ## Services
- [Onboarding](https://www.hubspot.com/services/onboarding)
- [Migration](https://www.hubspot.com/services/professional/migrations)
- [Premium Support](https://www.hubspot.com/services/premium-support)
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[Start free or get a demo](https://www.hubspot.com/products/get-started)
[Log in](https://app.hubspot.com/login)
- English Select a language
- [日本語](#)
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- High Contrast
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- [Case Studies Overview](https://www.hubspot.com/case-studies)
- [Directory](https://www.hubspot.com/case-studies/directory)
- The Knowledge Academy

# The Knowledge Academy increases sales 192% with HubSpot
Education
1,000+ employees

- 125%
More deals closed
- 25%
Increase in average order value
- 192%
Overall increase in sales
Use Cases
- Boost Sales
- Large Sales Teams
- Sales and Marketing Alignment
Products
- [Sales Hub](https://www.hubspot.com/products/sales)
- [Marketing Hub](https://www.hubspot.com/products/marketing)
- [Service Hub](https://www.hubspot.com/products/service)
### Story Overview
When the pandemic caused sales to drop, The Knowledge Academy decided to take the opportunity to upgrade their CRM platform. With HubSpot, they were able to identify friction points in their sales cycle, improve lead attribution, and increase overall sales by 192%.
### About Company
The Knowledge Academy is the world’s largest and most established provider of instructor-led training globally, with over 30,000 courses available in 1,000+ locations.

### __Slower pandemic sales__
As The Knowledge Academy’s Global Sales Director, Talveer Sandhu’s main focus is revenue. When the pandemic hit and sales started dropping, he knew he needed to course correct. “COVID highlighted some problems that we were already experiencing before, and our sales dropped,” Talveer says.
The biggest issue was visibility: they couldn’t track or record calls and emails, which made it hard to understand why conversion rates were dropping. Their lead tracking was limited, so they couldn’t gauge the effectiveness of their marketing spend, either. “Not being able to track emails was causing a lot of stress,” Talveer says. “I had no way to know if our emails were going out to our clients correctly.”
### __The right time for change__
Talveer and his team decided to take advantage of the pandemic slowdown to implement a new CRM with minimal disruptions to their business and set them up for success in the future. “We were stressed about not hitting our sales target, but at the same time, we were expecting not to hit target, because of our leads’ pandemic budget cuts,” Talveer explains. “We chose to make an investment and use that slower period to upgrade our system rather than tightening our belts.”
### __A CRM built for its users__
When he began looking for a new CRM, Talveer compared several options: Salesforce was too technical, and Pipedrive lacked the security features he needed. He wanted something user-friendly, that the sales team could configure without the help of developers.
“That was one of the things that I loved about HubSpot,” he says. “We are the sales managers. We know what our sales policies and our processes are. So we should be capable of building and architecting the system.”
HubSpot’s active and supportive community was also a big selling point for Talveer. “There’s always fresh content available,” he says. HubSpot seems a bit more advanced compared to other options. They let their users take control. And they've built things for us to configure rather than building things for developers to build onto.”
### __Insights-driven strategic changes__
Once Talveer got HubSpot configured to his liking, he was able to dive into the call recordings and email tracking to pinpoint the issues the Knowledge Academy was facing.
“It was humbling,” Talveer says. “We had achieved such great results in the past, but there was a lot of room for improvement. Our salespeople weren’t building rapport with leads. We sounded very transactional. It was not how I wanted them to sell.”
Talveer used these insights to completely revamp the sales team’s recruiting and training processes, focusing on the quality of each team member’s interactions. “We changed the way we recruit based on the data we collected. We retrained people on how to close, and how to identify larger opportunities. They didn’t understand that. But now that we have the data and insights we need, and we have the information behind the contact, it’s easy.”
### __Increase in average order value__
When the Knowledge Academy started making these insight-driven changes to their sales process, they saw improvements almost immediately. “We didn’t sell more units until we started getting more leads, but the average order value increased very quickly,” Talveer says.
Having access to the information that HubSpot provides relieved the stress Talveer was experiencing previously: “It helps alleviate any anxiety, because I know that all of the information is there in front of us,” he says. “If something goes wrong, I can see immediately what’s happening.”
### __4x more leads__
In addition to the changes to their sales processes, switching to HubSpot gave the Knowledge Academy’s marketing team much better insights into lead attribution, which allows them to maximize ROAS and allocate more budget to more lucrative leads. Sales and marketing alignment has improved significantly.
The Knowledge Academy has increased their leads 4x since implementing HubSpot. And more importantly, they can more accurately target higher-value leads that have a higher chance of converting. “HubSpot allows us to increase our spend in the right places to be able to get the correct leads,” Talveer says.
### __192% sales increase__
With HubSpot, the Knowledge Academy has been able to maximize their advertising budget, improve their sales efforts, and work more collaboratively across teams. Sales have increased by 192% since they started using HubSpot. They’ve also closed 125% more deals, and seen a 25% average increase in order value.
Not that Talveer is surprised: he knew that the insights HubSpot could deliver would make a difference right from the beginning. “When I saw what HubSpot could do, I knew that when things were back up and running, sales were going to double. I knew it straight away.”
Table of Contents Table of Contents
- [Slower pandemic sales](https://www.hubspot.com#slower-pandemic-sales)
- [The right time for change](https://www.hubspot.com#the-right-time-for-change)
- [A CRM built for its users](https://www.hubspot.com#a-crm-built-for-its-users)
- [Insights-driven strategic changes](https://www.hubspot.com#insights-driven-strategic-changes)
- [Increase in average order value](https://www.hubspot.com#increase-in-average-order-value)
- [4x more leads](https://www.hubspot.com#4x-more-leads)
- [192% sales increase](https://www.hubspot.com#192-sales-increase)
> “When I saw what HubSpot could do, I knew that when things were back up and running, sales were going to double. I knew it straight away.”
Talveer Sandhu
Global Sales Director
The Knowledge Academy

### Start Growing With HubSpot Today
With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier.
[Get a demo](https://offers.hubspot.com/crm-platform-demo)
##### Related Case Studies
- 
### Scaling Insightfully with Sales Hub: The Knowledge Academy’s Journey to 192% Sales Growth
- Education
- United Kingdom
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/knowledge-academy-sales-hub)
- 
### M&C Saatchi Group Accelerates New Business Growth with HubSpot
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### YuLife reinvents insurance, rapidly scaling from startup to global Insurtech with HubSpot
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### Night Zookeeper Boosts Revenue by 40% with HubSpot’s Google Ads Integration
- Education
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### A Tailored Customer Journey is the Ticket to Growth for Exodus Adventure Travel
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### Sunsail & The Moorings Deliver Once-in-a-Lifetime Experiences 365 Days a Year with Service Hub
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### Scaling Insightfully with Sales Hub: The Knowledge Academy’s Journey to 192% Sales Growth
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* * *
[Read more](https://www.hubspot.com/case-studies/knowledge-academy-sales-hub)
- 
### M&C Saatchi Group Accelerates New Business Growth with HubSpot
- 1,000+ employees
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* * *
[Read more](https://www.hubspot.com/case-studies/mc-saatchi-group)
- 
### How Middleby Corporation Gave Restaurants Faster Answers and Got 15 Hours Back Every Week with Customer Agent on HubSpot
- 1,000+ employees
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* * *
[Read more](https://www.hubspot.com/case-studies/middleby-corporation)
- 
### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot
- Education
- Sales Hub
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm)
- 
### NTUC First Campus Drives Double-Digit % Increase in Enrolments with HubSpot CRM
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- 1,000+ employees
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* * *
[Read more](https://www.hubspot.com/case-studies/ntucfirstcampus)
- 
### YuLife reinvents insurance, rapidly scaling from startup to global Insurtech with HubSpot
- United Kingdom
- Sales Hub
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* * *
[Read more](https://www.hubspot.com/case-studies/yulife)
- 
### Night Zookeeper Boosts Revenue by 40% with HubSpot’s Google Ads Integration
- Education
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* * *
[Read more](https://www.hubspot.com/case-studies/night-zookeeper)
- 
### A Tailored Customer Journey is the Ticket to Growth for Exodus Adventure Travel
- United Kingdom
- Sales Hub
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* * *
[Read more](https://www.hubspot.com/case-studies/exodus-adventure-travel)
- 
### Sunsail & The Moorings Deliver Once-in-a-Lifetime Experiences 365 Days a Year with Service Hub
- United Kingdom
- Sales Hub
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* * *
[Read more](https://www.hubspot.com/case-studies/sunsail-and-the-moorings)
- 
### Europe Express’ Travel Advisor Experience and Bookings Take Off with HubSpot
- United Kingdom
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* * *
[Read more](https://www.hubspot.com/case-studies/europe-express)
- 
### Scaling Insightfully with Sales Hub: The Knowledge Academy’s Journey to 192% Sales Growth
- Education
- United Kingdom
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/knowledge-academy-sales-hub)
- 
### M&C Saatchi Group Accelerates New Business Growth with HubSpot
- 1,000+ employees
- United Kingdom
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/mc-saatchi-group)
- 
### How Middleby Corporation Gave Restaurants Faster Answers and Got 15 Hours Back Every Week with Customer Agent on HubSpot
- 1,000+ employees
- Sales Hub
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/middleby-corporation)
- 
### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot
- Education
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* * *
[Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm)
- 
### NTUC First Campus Drives Double-Digit % Increase in Enrolments with HubSpot CRM
- Education
- 1,000+ employees
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/ntucfirstcampus)
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### YuLife reinvents insurance, rapidly scaling from startup to global Insurtech with HubSpot
- United Kingdom
- Sales Hub
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/yulife)
- 
### Night Zookeeper Boosts Revenue by 40% with HubSpot’s Google Ads Integration
- Education
- United Kingdom
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/night-zookeeper)
- 
### A Tailored Customer Journey is the Ticket to Growth for Exodus Adventure Travel
- United Kingdom
- Sales Hub
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/exodus-adventure-travel)
- 
### Sunsail & The Moorings Deliver Once-in-a-Lifetime Experiences 365 Days a Year with Service Hub
- United Kingdom
- Sales Hub
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/sunsail-and-the-moorings)
- 
### Europe Express’ Travel Advisor Experience and Bookings Take Off with HubSpot
- United Kingdom
- Sales Hub
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/europe-express)
[See all case studies](https://www.hubspot.com/case-studies/directory)
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