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[Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?tab=tab-support) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?tab=tab-support) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. 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In volatile commodity markets, those decisions are complex. Take cocoa, one ingredient that has hit record highs in recent years, only to fall just as sharply. For procurement teams buying at scale, a few days of hesitation or an inaccurate forecast can hit margins and mean millions lost or gained. Vesper takes the guesswork out of those decisions. The Amsterdam-based company runs a commodity intelligence platform that gives food and FMCG (fast-moving consumer goods) buyers real-time pricing, AI forecasting, and a Commodity Copilot across more than 10,000 price series — covering everything from dairy and grains to sugar and cocoa. Its customers include some of the world's largest food and retail brands, from Nestlé and Unilever to Aldi. Vesper's market analysis is cited across the trade press as an authority on where prices are heading. The company has grown quickly, past 100 employees, selling into enterprise buyers who set their own terms. But as Vesper scaled, the disconnected systems it relied on to convert those enterprise conversations into signed contracts began working against it. #### The Challenge When every quote ran through one person As global enterprise buyers, Vesper’s customers have the power to set their own procurement conditions and contractual requirements. A fast-growing vendor has to meet them, adjusting line items, pricing, and contract terms deal by deal. If that flexibility is slow, big deals can stall over small details, and customers waiting on data are left hanging while reps chase paperwork. As the sole Revenue Operations Manager at Vesper, Samir Fayumzadah was at the center of it all. He was the architect, admin, and operator of the whole revenue operation: CRM architecture, pipeline visibility, reporting, and the full quote-to-cash process across sales, marketing, and customer success. A team depended on this system, and it all ran through Samir. Vesper's reps built and sent quotes in a separate CPQ system, outside the HubSpot CRM where everything else happened. It ran on playbook-style logic: reps answered a fixed set of questions, and the tool generated a quote from those answers. Any quote that veered outside the playbook — which, with enterprise deals, was often — had to be rebuilt by Samir himself. "Every day, we were recreating quotes from scratch," Samir says, "because the system wasn't giving reps the autonomy they needed to adjust on the fly." This bottleneck slowed major deals Every non-standard deal had to wait until Samir could reconfigure it, and the cost fell on the people trying to sell. "Frustration was the keyword," Samir says. "They had no control, because it was a playbook-style way of doing things. The moment you had to go outside the standard template, they were stuck." With quote and deal data stored in two separate systems, no single record told the full story of a deal, and approvals were unreliable. The team had built HubSpot workflows to mark stages, but they weren't official approvals, so nothing was truly locked down. Customers felt the knock-on too, with small inconsistencies and last-minute revisions slowing deals that would otherwise have closed cleanly. When finance needed to audit a deal, someone had to manually stitch PDF quotes back to deal values, one by one. As Samir put it, the disconnected tools "became guesswork." The process worked, but only because Samir held all the pieces together. #### The Solution Full team autonomy with centralized control Samir could have replaced one standalone CPQ tool with another. Instead, he decided to bring quoting into HubSpot Revenue Hub, so it was built into the CRM the team already worked in every day. Because it lived in the same interface as everything else, there was no separate tool to learn. "The reps already know how line items work, so it was very easy to adopt," Samir says. "The modern interface made it simple to use, with Vesper's branding applied consistently across every quote." Revenue Hub let Samir give reps room to move while he kept control of what mattered most, such as legal terms and conditions. Vesper sells across borders, from the United States to Europe, and each region has its own rules on taxes, privacy, currency, and contract terms. In much of Europe, the quote itself is a legally binding contract. Rather than managing those differences manually, Vesper maintains region-specific templates that embed automatically. Legal signs off on the templates, and reps build their quotes from there. A rep can move fast on a complex international quote without anyone worrying that the wrong terms have slipped through. This means buyers in any region receive an accurate contract ready to sign the same day they ask for it, so they can act on Vesper's intelligence before the market shifts.  One system means one source of truth The biggest operational change was approvals. Revenue Hub gave Vesper real approval workflows: pending, approved, and rejected states visible directly on the deal record, with the right approver notified automatically and the deal unable to advance until sign-off. "Approvals turned our quote-to-cash flow from being toddlers to actual adults," Samir says.  Leadership could now see a live negotiation, step in where it helped, and bundle resources around securing a big deal, instead of being pulled in only when something broke. For customers, that internal coordination showed up as a more responsive strategic partner on the other side of the table. Cleaner data followed. A quote is only legally binding when the correct company, contact, and billing details are included, so Revenue Hub required that information to be correct — and those corrections flowed back to the deal record automatically, improving data hygiene and forecasting accuracy. With quoting integrated within HubSpot, a single index displayed every quote and its status, so sales, customer success, marketing, and leadership could all work from the same picture rather than in silos. #### __The Transformation__ Faster deals, without adding headcount The clearest proof showed up in the pipeline. Quotes are accurate from the start, and a rep can turn around an updated quote the same day a customer asks for a change. As a result, time in Vesper's negotiation stage has fallen from 21 days to 7, three times faster, in the single stage where complex enterprise deals used to stall. That speed works for procurement teams as well, who can sign off on an agreement days sooner in markets that are constantly on the move. As Vesper's deals grew in size and complexity, Samir had expected to hire a full-time deal-desk role to manage quoting, approvals, and audits. Revenue Hub absorbed that extra work instead. “We can now add deal volume without adding operational overhead,” he says. The same accuracy accelerated the path from quote to cash. Clear quotes and terms mean deals are signed faster, and invoices go out cleaner, so revenue arrives sooner — a real gain in a European market where purchase order numbers, ERP systems, and VAT verification can otherwise drag things out.  Trust, from the team to the customer The change Samir names first, though, is cultural. "People trust the process," he says — sales, customer success, and leadership, because the system is predictable and behaves the way they expect. Leadership can rely on the data because every deal now moves through a controlled workflow rather than being handled case by case. Instead of stitching records together and rebuilding quotes, the team can put that energy into closing deals and serving customers. As Samir put it, “We went from firefighting exceptions to actually improving how the business operates.” That reliability reaches Vesper's customers, too. Quotes now go out uniform, professional, and on-brand, and customers send back far fewer amendments. For the procurement teams Vesper serves — buyers making multi-million-dollar commodity decisions in volatile markets — less friction in contracting means faster, smoother access to the intelligence they rely on to buy with confidence. The old way generated problems the team then had to manage: confused quotes, stalled deals, and amendments to chase. The new way keeps those problems from arising in the first place. That stability freed Samir to look ahead — to using AI to take more of the manual review out of quoting entirely, as clean, correctly associated data flows through every deal. For a one-person revenue operation supporting a fast-growing commercial team, the system has stopped being something to hold together and has become something to build on. Table of Contents Table of Contents - [The Background](https://www.hubspot.com#the-background) - [The Challenge](https://www.hubspot.com#the-challenge) - [The Solution](https://www.hubspot.com#the-solution) - [The Transformation](https://www.hubspot.com#the-transformation)  > With HubSpot Revenue Hub, my reps have the autonomy to handle complex enterprise deals themselves. We went from managing problems to running a process that doesn’t create them. Samir Fayumzadah Manager, Revenue Systems [Vesper](https://vespertool.com/?tab=tab-support) [](https://vespertool.com/?tab=tab-support)  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo?tab=tab-support) ##### Related Case Studies -  ### How Paiv Tripled Deal Conversions with Commerce Hub’s AI-Powered CPQ - Software & Technology - 25-200 employees - Revenue Hub * * * [Read more](https://www.hubspot.com/case-studies/paiv?tab=tab-support) -  ### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent - Software & Technology - 25-200 employees * * * [Read more](https://www.hubspot.com/case-studies/eventus?tab=tab-support) -  ### How Turno Turned Mountains of Customer Data into Guest Experiences That Deliver, with HubSpot’s Connector for Claude - Software & Technology - 25-200 employees * * * [Read more](https://www.hubspot.com/case-studies/how-turno-turned-mountains-of-customer-data-into-guest-experiences-that-actually-deliver-with-hubspots-connector-for-claude?tab=tab-support) -  ### How Acumen Eliminated Missed Renewals and Earned Its Biopharma Clients' Trust With Revenue Hub - 25-200 employees - Revenue Hub * * * [Read more](https://www.hubspot.com/case-studies/acumen?tab=tab-support) -  ### How Bitfocus Makes Sure No Frontline Worker Waits Overnight for an Answer with HubSpot's Customer Agent - Software & Technology - 25-200 employees * * * [Read more](https://www.hubspot.com/case-studies/bitfocus-customer-agent?tab=tab-support) -  ### How Pingman Tools Turns Trial Users into Loyal Customers with HubSpot's Prospecting Agent - Software & Technology - 25-200 employees * * * [Read more](https://www.hubspot.com/case-studies/pingman?tab=tab-support) -  ### How RevenueWell Books 40% More Meetings for Dental Practices with Prospecting Agent - Software & Technology - 25-200 employees * * * [Read more](https://www.hubspot.com/case-studies/revenuewell?tab=tab-support) -  ### How Sticos Gave Accountants Instant Support and Clients Faster Results with HubSpot's Customer Agent - Software & Technology - 25-200 employees * * * [Read more](https://www.hubspot.com/case-studies/sticos?tab=tab-support) -  ### How WorkLeap eliminated quote confusion and accelerated sales with Revenue Hub - Software & Technology - Revenue Hub * * * [Read more](https://www.hubspot.com/case-studies/workleap?tab=tab-support) -  ### FitForMe's Recipe for Growth: How Aircall and HubSpot Turned Conversations into Conversions - 25-200 employees - Netherlands * * * [Read more](https://www.hubspot.com/case-studies/fitforme?tab=tab-support) -  ### How Paiv Tripled Deal Conversions with Commerce Hub’s AI-Powered CPQ - Software & Technology - 25-200 employees - Revenue Hub * * * [Read more](https://www.hubspot.com/case-studies/paiv?tab=tab-support) -  ### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent - Software & Technology - 25-200 employees * * * [Read more](https://www.hubspot.com/case-studies/eventus?tab=tab-support) -  ### How Turno Turned Mountains of Customer Data into Guest Experiences That Deliver, with HubSpot’s Connector for Claude - Software & Technology - 25-200 employees * * * [Read more](https://www.hubspot.com/case-studies/how-turno-turned-mountains-of-customer-data-into-guest-experiences-that-actually-deliver-with-hubspots-connector-for-claude?tab=tab-support) -  ### How Acumen Eliminated Missed Renewals and Earned Its Biopharma Clients' Trust With Revenue Hub - 25-200 employees - Revenue Hub * * * [Read more](https://www.hubspot.com/case-studies/acumen?tab=tab-support) -  ### How Bitfocus Makes Sure No Frontline Worker Waits Overnight for an Answer with HubSpot's Customer Agent - Software & Technology - 25-200 employees * * * [Read more](https://www.hubspot.com/case-studies/bitfocus-customer-agent?tab=tab-support) -  ### How Pingman Tools Turns Trial Users into Loyal Customers with HubSpot's Prospecting Agent - Software & Technology - 25-200 employees * * * [Read more](https://www.hubspot.com/case-studies/pingman?tab=tab-support) -  ### How RevenueWell Books 40% More Meetings for Dental Practices with Prospecting Agent - Software & Technology - 25-200 employees * * * [Read more](https://www.hubspot.com/case-studies/revenuewell?tab=tab-support) -  ### How Sticos Gave Accountants Instant Support and Clients Faster Results with HubSpot's Customer Agent - Software & Technology - 25-200 employees * * * [Read more](https://www.hubspot.com/case-studies/sticos?tab=tab-support) -  ### How WorkLeap eliminated quote confusion and accelerated sales with Revenue Hub - Software & Technology - Revenue Hub * * * [Read more](https://www.hubspot.com/case-studies/workleap?tab=tab-support) -  ### FitForMe's Recipe for Growth: How Aircall and HubSpot Turned Conversations into Conversions - 25-200 employees - Netherlands * * * [Read more](https://www.hubspot.com/case-studies/fitforme?tab=tab-support) -  ### How Paiv Tripled Deal Conversions with Commerce Hub’s AI-Powered CPQ - Software & Technology - 25-200 employees - Revenue Hub * * * [Read more](https://www.hubspot.com/case-studies/paiv?tab=tab-support) -  ### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent - Software & Technology - 25-200 employees * * * [Read more](https://www.hubspot.com/case-studies/eventus?tab=tab-support) -  ### How Turno Turned Mountains of Customer Data into Guest Experiences That Deliver, with HubSpot’s Connector for Claude - Software & Technology - 25-200 employees * * * [Read more](https://www.hubspot.com/case-studies/how-turno-turned-mountains-of-customer-data-into-guest-experiences-that-actually-deliver-with-hubspots-connector-for-claude?tab=tab-support) -  ### How Acumen Eliminated Missed Renewals and Earned Its Biopharma Clients' Trust With Revenue Hub - 25-200 employees - Revenue Hub * * * [Read more](https://www.hubspot.com/case-studies/acumen?tab=tab-support) -  ### How Bitfocus Makes Sure No Frontline Worker Waits Overnight for an Answer with HubSpot's Customer Agent - Software & Technology - 25-200 employees * * * [Read more](https://www.hubspot.com/case-studies/bitfocus-customer-agent?tab=tab-support) -  ### How Pingman Tools Turns Trial Users into Loyal Customers with HubSpot's Prospecting Agent - Software & Technology - 25-200 employees * * * [Read more](https://www.hubspot.com/case-studies/pingman?tab=tab-support) -  ### How RevenueWell Books 40% More Meetings for Dental Practices with Prospecting Agent - Software & Technology - 25-200 employees * * * [Read more](https://www.hubspot.com/case-studies/revenuewell?tab=tab-support) -  ### How Sticos Gave Accountants Instant Support and Clients Faster Results with HubSpot's Customer Agent - Software & Technology - 25-200 employees * * * [Read more](https://www.hubspot.com/case-studies/sticos?tab=tab-support) -  ### How WorkLeap eliminated quote confusion and accelerated sales with Revenue Hub - Software & Technology - Revenue Hub * * * [Read more](https://www.hubspot.com/case-studies/workleap?tab=tab-support) -  ### FitForMe's Recipe for Growth: How Aircall and HubSpot Turned Conversations into Conversions - 25-200 employees - Netherlands * * * [Read more](https://www.hubspot.com/case-studies/fitforme?tab=tab-support) [See all case studies](https://www.hubspot.com/case-studies/directory?tab=tab-support) [Back to top](#) Back Close ## Popular Features - 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