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[Free HubSpot CRM](https://www.hubspot.com/products/crm?missing=undefined) [Overview of all products](https://www.hubspot.com/products/get-started?missing=undefined) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing?missing=undefined) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales?missing=undefined) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service?missing=undefined) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content?missing=undefined) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data?missing=undefined) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue?missing=undefined) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm?missing=undefined) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence?missing=undefined) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter?missing=undefined) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo?missing=undefined) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps?missing=undefined) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads?missing=undefined) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?missing=undefined) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?missing=undefined) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals?missing=undefined) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?missing=undefined) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?missing=undefined) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?missing=undefined) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content?missing=undefined) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?missing=undefined) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?missing=undefined) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?missing=undefined) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?missing=undefined) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?missing=undefined) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?missing=undefined) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?missing=undefined) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?missing=undefined) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?missing=undefined) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?missing=undefined) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?missing=undefined) - [Pricing](https://www.hubspot.com/pricing/marketing?missing=undefined) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?missing=undefined) - [What's New in HubSpot](https://www.hubspot.com/new?missing=undefined) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?missing=undefined) - [Sustainability](https://www.hubspot.com/sustainability?missing=undefined) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?missing=undefined) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?missing=undefined) - [Technology Partner Program](https://www.hubspot.com/partners/app?missing=undefined) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?missing=undefined) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?missing=undefined) - [Startup Partner Program](https://www.hubspot.com/startups/partners?missing=undefined) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?missing=undefined) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?missing=undefined) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?missing=undefined) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?missing=undefined) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?missing=undefined) - [Migration](https://www.hubspot.com/services/professional/migrations?missing=undefined) - [Premium Support](https://www.hubspot.com/services/premium-support?missing=undefined) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?missing=undefined) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm?missing=undefined) - [__Overview of all products__](https://www.hubspot.com/products/get-started?missing=undefined) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing?missing=undefined) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales?missing=undefined) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service?missing=undefined) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content?missing=undefined) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data?missing=undefined) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue?missing=undefined) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm?missing=undefined) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence?missing=undefined) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter?missing=undefined) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo?missing=undefined) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps?missing=undefined) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads?missing=undefined) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?missing=undefined) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?missing=undefined) - [Close deals](https://www.hubspot.com/use-case/close-more-deals?missing=undefined) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?missing=undefined) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?missing=undefined) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?missing=undefined) - [Manage content](https://www.hubspot.com/use-case/manage-content?missing=undefined) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?missing=undefined) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?missing=undefined) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?missing=undefined) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?missing=undefined) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?missing=undefined) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?missing=undefined) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?missing=undefined) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?missing=undefined) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?missing=undefined) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?missing=undefined) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?missing=undefined) - [Pricing](https://www.hubspot.com/pricing/marketing?missing=undefined) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?missing=undefined) - [What's New in HubSpot](https://www.hubspot.com/new?missing=undefined) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?missing=undefined) - [Sustainability](https://www.hubspot.com/sustainability?missing=undefined) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?missing=undefined) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?missing=undefined) - [Technology Partner Program](https://www.hubspot.com/partners/app?missing=undefined) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?missing=undefined) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?missing=undefined) - [Startup Partner Program](https://www.hubspot.com/startups/partners?missing=undefined) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?missing=undefined) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?missing=undefined) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?missing=undefined) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?missing=undefined) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?missing=undefined) - [Migration](https://www.hubspot.com/services/professional/migrations?missing=undefined) - [Premium Support](https://www.hubspot.com/services/premium-support?missing=undefined) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?missing=undefined) - About About - [About Us](https://www.hubspot.com/our-story?missing=undefined) - [Careers](https://www.hubspot.com/careers?missing=undefined) - [Contact Us](https://www.hubspot.com/company/contact?missing=undefined) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management?missing=undefined) [Start free or get a demo](https://www.hubspot.com/products/get-started?missing=undefined) [Log in](https://app.hubspot.com/login?missing=undefined) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales?missing=undefined) - [Case Studies Overview](https://www.hubspot.com/case-studies?missing=undefined) - [Directory](https://www.hubspot.com/case-studies/directory?missing=undefined) - Virtual Dental Care  # Virtual Dental Care gained more control over their sales process and increased productivity Software & Technology 25-200 employees  - 20% increase in cross-department productivity - 30% estimated annual cost savings Use Cases - Improve Service - Sales and Marketing Alignment Products - [Sales Hub](https://www.hubspot.com/products/sales?missing=undefined) - [Marketing Hub](https://www.hubspot.com/products/marketing?missing=undefined) - [Content Hub](https://www.hubspot.com/products/content?missing=undefined) - [Service Hub](https://www.hubspot.com/products/service?missing=undefined) ### Story Overview Virtual Dental Care chose HubSpot to streamline their sales, marketing, and customer support into a single platform. Virtual Dental Care gained more control over their sales process, increased their cross-department productivity by 20%, and saw an estimated annual cost savings of 30%. ### About Company Virtual Dental Care is a comprehensive mobile and teledentistry software utilized by multiple segments in the dental industry including insurance companies, traditional dental practices, mobile dental facilities, schools, and public health entities. ### Virtual Dental Care needed to find the right platform to streamline seven functions into single CRM When Daniel Gates joined [Virtual Dental Care](https://virtualdentalcare.com/?missing=undefined) as their Director of Marketing in 2020, the small team was growing quickly. As they grew, they needed to reevaluate their processes for marketing, sales, and customer support, and put more streamlined systems into place. Until then [Virtual Dental Care](https://virtualdentalcare.com/?missing=undefined)[](https://get.teledentix.com/?missing=undefined) had relied on emails, spreadsheets, and several separate tools to track customer interactions. To fulfill all of their needs with their current set up, Daniel estimated they would need to add several more, bringing their total number of tools up to seven: Bluehost for website hosting, WordPress paid plugins, Zendesk, Calendly to book meetings, Hootsuite for social media, Infusionsoft for sales automation, and HubSpot for marketing. With several different tools in play, when problems arose, it was already tricky to find out where the issue was coming from. Adding, even more, would compound the problem. “I didn’t trust the data,” Daniel says. “Dealing with tools that can’t communicate well with each other and dealing with that many integrations can be a headache, and I wanted to avoid that.” Plus, he was already seeing issues with the existing setup: The landing pages Virtual Dental Care created didn’t match their WordPress-hosted website, which affected both the landing pages’ appearance and reporting. “There was a disconnect between the landing pages and the website, and you could tell,” Daniel explains. “It wasn’t cohesive.” Virtual Dental Care was ready to migrate all of these different functionalities into a single platform that would meet all their needs in one place. They needed to streamline their systems to create a better experience for both their team and their customers ### Virtual Dental Care Chooses HubSpot for Marketing Automation, Sales Automation, and Customer Relationship Management Daniel was already very familiar with HubSpot’s marketing tools, and he knew the CRM offered the functionality they needed within their budgetary needs. Virtual Dental Care decided to get rid of all of their different tools and consolidate everything in HubSpot: they even got rid of their newly acquired Zendesk subscription. “We wanted our sales team and our support team to collaborate in the same record,” Daniel says. “That way, when we look back at the audit trail to see details about the relationship with that client, it’s all available right there.” Here are some of the features that made [Virtual Dental Care](https://virtualdentalcare.com/?missing=undefined)[](https://get.teledentix.com/?missing=undefined) decide to consolidate all of these tools and choose HubSpot: __Ticket pipelines and records__ One of the most important considerations for [Virtual Dental Care](https://virtualdentalcare.com/?missing=undefined)[](https://get.teledentix.com/?missing=undefined) was having their entire organization on the same page, especially sales and customer support. Once a sale is completed, the sales team hands that client off to the customer support team to manage their onboarding. Virtual Dental Care uses a customized ticket pipeline to make that transition smoother and track customer interactions over time. And with HubSpot’s contact records, they have all of the information for each of their clients in a single place, which helps both teams have clearer communication with their clients to create a smoother transition. “During onboarding clients usually reach out to their salesperson, because they have such a good relationship. It can be hard for them to switch to a new main point of contact,” Daniel explains. “Now that we have everything on the same record in that pipeline, the salesperson never skips a beat. They’re always on the same page, and they can tag the support person in and let them know. Instead of going out to Slack or instead of going out to Teams, they can communicate right there within that consolidated record. And we have an audit trail of the communication.” __HubSpot Sequences__ For Virtual Dental Care's sales team, having HubSpot’s sales automation tools, marketing, and CRM means that creating email Sequences to nurture contacts only requires one tool, instead of three. Before, the lead would come through HubSpot Marketing Hub and map to Salesforce, where a rep would manually pull up the information to enroll the lead to start receiving Virtual Dental Care's nurturing emails. With HubSpot, the lead comes in, and the sales rep can enroll them into the sequence directly. “It’s that simple,” Daniel says. “It’s a huge advantage of a consolidated tool. In that old system, we went through three tools. Now, we just need one.” __Measuring client health__ Consolidating seven tools into one has also made it much easier for Virtual Dental Care to measure client health and client satisfaction. They track qualitative metrics such as customer satisfaction and track customer engagement by monitoring how often customers are logging into the software and tracking their own ticket volume. Now, with a single customer record, Virtual Dental Care can flag an issue immediately and check in to resolve their customers' concerns, provide excellent service and review customer satisfaction. “Having these records in one place allows us to monitor client health in real-time and notice quickly if there’s a problem,” Daniel says. “We can fix it before the client becomes unhappy and decides they want to make a switch.” ### 30% cost savings and 20% increased productivity Now that Virtual Dental Care has consolidated all of their marketing, sales, and customer service functions in HubSpot, they have better visibility into their campaigns and more information about their customers. Daniel estimates that by moving to HubSpot, Virtual Dental Care's has saved approximately 30% a year compared to what they were previously spending. In addition, by using HubSpot, Virtual Dental Care has increased its productivity by about 20%. It’s been especially helpful for improving their cross-department collaboration. “The improvement in account and data visibility has been the best upgrade for us,” Daniel says. “Now, with one platform, I can look at all of the different metrics, from how my website is doing to the time it takes to respond to tickets to sales call outcomes. All of that is very clear in a single dashboard.” “It’s so nice to have it all in one,” Daniel says. “I don’t know if there’s another tool that brings everything together the way HubSpot does. I can’t really compare it to anything else, because I’m not sure any other tool can do that.” Most importantly, thanks to HubSpot, Virtual Dental Care has much better visibility into who its leads and clients are, from initial marketing efforts all the way to customer service. “We know who we’re reaching, that’s the biggest thing,” Daniel says. “Through HubSpot, we can really understand who these people are.” Table of Contents Table of Contents - [Virtual Dental Care needed to find the right platform to streamline seven functions into single CRM](https://www.hubspot.com#virtual-dental-care-needed-to-find-the-right-platform-to-streamline-seven-functi) - [Virtual Dental Care Chooses HubSpot for Marketing Automation, Sales Automation, and Customer Relationship Management](https://www.hubspot.com#virtual-dental-care-chooses-hubspot-for-marketing-automation-sales-automation-an) - [30% cost savings and 20% increased productivity](https://www.hubspot.com#30-cost-savings-and-20-increased-productivity)  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo?missing=undefined) ##### Related Case Studies -  ### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent - Software & Technology - 25-200 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/eventus?missing=undefined) -  ### Media Garcia closes 3X more deals with Commerce Hub - 25-200 employees - United States - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/media-garcia-commerce-hub?missing=undefined) -  ### Instrumental Group created a seamless, scalable billing process with HubSpot payments - 25-200 employees - United States - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/instrumental-group-hubspot-payments?missing=undefined) -  ### New Charter Technologies Aligns Sales and Marketing Across 20+ Brands - Software & Technology - United States - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/new-charter-technologies?missing=undefined) - 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United States - Sales Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/octagos-breeze-assistant?missing=undefined) -  ### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union?missing=undefined) -  ### How Panoramic Doors Gives Every Homeowner Expert Answers at the First Click with HubSpot's Customer Agent - 25-200 employees - United States - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/panoramic-doors-customer-agent?missing=undefined) -  ### How Bitfocus Makes Sure No Frontline Worker Waits Overnight for an Answer with HubSpot's Customer Agent - Software & Technology - 25-200 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/bitfocus-customer-agent?missing=undefined) -  ### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent - 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