HubSpot Acquires Kemvi to Bring Machine Learning to Sales and Marketing

by Ellie Botelho

Date

Jul 25, 2017 8:00:00 AM

HubSpot is excited to announce that it has acquired Kemvi, an artificial intelligence (AI) and machine learning startup that helps sales reps deepen their relationships with prospective buyers. The company’s proprietary algorithm, DeepGraph, sifts through millions of pieces of content each day to learn what’s happening with buyers and prospects and delivers that information to sales reps. The technology will be incorporated into HubSpot CRM, giving salespeople even more tools to carry out more contextual, empathetic outreach to their contacts.

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