HubSpot Closes the Loop Between Marketing and Sales

by Ellie Mirman

Date

Apr 15, 2008 11:17:00 AM

-- HubSpot Integrates with Salesforce.com Enabling Closed Loop Marketing--

News Facts

  • Increasingly, the customer is taking control of the sales and marketing process, forcing marketers to rethink outbound or interruption based marketing techniques like cold calling, direct mail and email blasts.
  • The historic disconnect between the marketing and sales departments have rendered both functions less effective based on an imperfect exchange of information.
  • HubSpot Professional is an inbound Internet marketing system that enables closed loop marketing, linking lead intelligence from your website to Salesforce.com and generating marketing reports showing which leads or campaigns produced actual customers.
  • HubSpot Professional offers the following benefits to marketers and salespeople:
  • Closed Loop Reporting - HubSpot Professional tracks the original campaign or source of leads from website visits through to closed deals. As such, marketers can analyze which marketing programs are the most successful and which ones are not performing.
  • Leads De-Duplicated - Regardless of how many times a prospect comes to your website, HubSpot Professional creates only one lead profile in Salesforce.com, removing time and effort from manual de-duplication processes.
  • Enhanced Lead Intelligence - HubSpot Professional provides salespeople with critical information on a prospect's activity such as how they came to the website, what pages they viewed and what information they requested, all updated constantly over time. This allows the sales force to focus on more qualified leads resulting in a higher lead close rate.
  • HubSpot Professional has easy-to-use tools for search engine optimization (SEO), creating web content including a blog, and leveraging social media making it easier for your company to get found by prospects online. HubSpot Professional helps you convert more of these prospects into leads and customers through landing pages, lead intelligence and marketing analytics.
  • Starting today HubSpot Professional is open to the public for demonstrations and sales.
  • Pricing for HubSpot Professional is $750 per month.

Links for more information:

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250,000 Companies Test their Internet Marketing Acumen with Website Grader

by Ellie Mirman

Date

Mar 27, 2008 10:26:00 AM

-- Free Marketing and SEO Tool Continues to Draw Accolades and Interest --

News Facts

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Vocio Doubles Traffic to Its Website and Increases Qualified Leads Using HubSpot

by Ellie Mirman

Date

Mar 26, 2008 10:44:00 AM

-- HubSpot Helps Vocio Maximize Sales Efforts and Increase Leads --

News Facts

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Gail Goodman, CEO of Constant Contact, Joins HubSpot’s Board of Directors

by Ellie Mirman

Date

Mar 3, 2008 10:30:00 AM

Software veteran and email marketing leader brings extensive expertise to innovative inbound marketing company

News Facts

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HubSpot Explains How to Get Found Online In Three-Part Webinar Series

by Ellie Mirman

Date

Feb 28, 2008 7:30:00 AM

-- Webinars to provide Internet marketing tips to small businesses --

News Facts

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HubSpot Launches Version 2 of Website Grader to Better Measure Inbound Marketing Effectiveness

by Ellie Mirman

Date

Feb 6, 2008 9:30:00 AM

The Popular Tool that has Evaluated Over 200,000 URLs Now Provides a More Comprehensive View and Recommendations for Internet Marketing

News Facts

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HubSpot Recognized by American Venture Magazine as One of the Most Promising Start-ups of 2008

by Ellie Mirman

Date

Feb 4, 2008 7:30:00 AM

Chosen amongst 33 other start-up companies, HubSpot is featured on the cover of the magazine

Cambridge, Mass. - February 4, 2008 - HubSpot, an Internet marketing company, today announced that they have been featured on the cover of American Venture Magazine as part of the ‘most promising start-ups of 2008' issue. Chosen by editors of the publication, HubSpot was selected amongst other start-up companies in various industries based on crucial developments of teambuilding, focused leadership and working toward a common goal of growing the company and its customers.

HubSpot Internet Marketing Company
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HubSpot Predicts New England Patriots Win Super Bowl XLII Based on Geeky Internet Marketing Data and Not on Performance

by Mike Volpe

Date

Jan 29, 2008 10:45:00 AM

 

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And the Nomination for SEO and for Social Media Blog Goes to... HubSpot!

by Ellie Mirman

Date

Jan 25, 2008 1:03:00 PM

HubSpot's Popular Marketing Blog Received Two SEMMY Award Nominations

CAMBRIDGE, MA--(January 25, 2008) -


News Facts

-- Similar to the Golden Globes, the SEMMYs are the best of the best within the Internet marketing community. Although HubSpot is a group of modest people, it is now time to take this opportunity and boast about such an honor. That is why it is with such great pleasure to announce to the world, that HubSpot has been nominated for two, yes count 'em, two SEMMY Awards for our Internet marketing knowledge!

-- The SEMMYs are an annual awards event honoring the great content produced across the search and online marketing industry. The 2008 SEMMYs include articles/posts written by 127 authors representing 111 blogs/sites, all classified into 15 categories. Not only do the SEMMYs include the original SEO category, but also a variety of other specialties, including blogging and social media -- some of HubSpot's sweet spots.

-- Selected alongside other great marketing bloggers, HubSpot's blog article titled "10 Secrets to Marketing with Social News Sites - Digg, Reddit, StumbleUpon and more," was nominated in the Social Media category.

-- HubSpot was also selected as a nominee for the blog article "7 Signs You Should Run Screaming From An SEO Consultant" in the SEO Category.

-- Unfortunately, HubSpot was not selected as a finalist in either category. They are just happy to have been nominated since even the nomination is a great honor, and look forward to competing again next year.

Links for more information:

HubSpot's Internet Marketing Blog

"10 Secrets to Marketing with Social News Sites... " Blog Posting

"7 Signs You Should Run Screaming From An SEO Consultant" Blog Posting

HubSpot's Company News

Quote, attributable to Brian Halligan, CEO and Founder, HubSpot

"I always thought our blog postings were thoughtful, provocative and interesting, but it is even more enthralling to know that others think so too. Being associated with like-minded folks who have also been nominated tells me that the HubSpot blog is something special."

About HubSpot

HubSpot is an inbound marketing system that helps your company get found online, generate more inbound prospects and convert a higher percentage of them into leads and customers. HubSpot helps companies get found by more prospects using search engine optimization and marketing, leveraging blogs and the blogosphere and engaging in online social media. By using landing pages, lead intelligence and marketing analytics, HubSpot customers convert more prospects into leads and customers. Based in Cambridge MA, HubSpot Internet marketing can be found at www.hubspot.com and the Website Grader free SEO tool is available at www.websitegrader.com.

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HubSpot's Website Grader Honored by the Interactive Media Council for Outstanding Achievement in Internet Marketing

by Ellie Mirman

Date

Jan 15, 2008 5:45:00 PM

CAMBRIDGE, MA - January 15, 2008 - HubSpot, an Internet marketing company, today announced that Website Grader, a free marketing and SEO tool, was honored with the Interactive Media Award's (IMA) Outstanding Achievement award in the 'Science/Technology' category. The IMA is an international competition designed to recognize the best websites and the people and organizations who created them.

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