Logo - Full (Color) [Skip to content](https://www.hubspot.com#global-nav-main-content) - English Select a language - [日本語](#) - [Deutsch](https://www.hubspot.com/comparisons/www.hubspot.de/comparisons/active-campaign-vs-hubspot?missing=undefined) - [English](https://www.hubspot.com/comparisons/active-campaign-vs-hubspot?missing=undefined) - [Español](https://www.hubspot.es/comparisons/active-campaign-vs-hubspot?missing=undefined) - [Português](https://br.hubspot.com/comparisons/active-campaign-vs-hubspot?missing=undefined) - [Français](https://www.hubspot.fr/comparisons/active-campaign-vs-hubspot?missing=undefined) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales?missing=undefined) - Close Search - [Log in](https://app.hubspot.com/login?missing=undefined) - About About - [About Us](https://www.hubspot.com/our-story?missing=undefined) - [Careers](https://www.hubspot.com/careers?missing=undefined) - [Contact Us](https://www.hubspot.com/company/contact?missing=undefined) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management?missing=undefined) Back [ ](https://www.hubspot.com/) Menu - Close Search - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. [Free HubSpot CRM](https://www.hubspot.com/products/crm?missing=undefined) [Overview of all products](https://www.hubspot.com/products/get-started?missing=undefined) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing?missing=undefined) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales?missing=undefined) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service?missing=undefined) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content?missing=undefined) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data?missing=undefined) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue?missing=undefined) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm?missing=undefined) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence?missing=undefined) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter?missing=undefined) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo?missing=undefined) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps?missing=undefined) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads?missing=undefined) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?missing=undefined) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?missing=undefined) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals?missing=undefined) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?missing=undefined) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?missing=undefined) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?missing=undefined) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content?missing=undefined) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?missing=undefined) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?missing=undefined) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?missing=undefined) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?missing=undefined) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?missing=undefined) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?missing=undefined) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?missing=undefined) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?missing=undefined) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?missing=undefined) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?missing=undefined) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?missing=undefined) - [Pricing](https://www.hubspot.com/pricing/marketing?missing=undefined) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?missing=undefined) - [What's New in HubSpot](https://www.hubspot.com/new?missing=undefined) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?missing=undefined) - [Sustainability](https://www.hubspot.com/sustainability?missing=undefined) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?missing=undefined) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?missing=undefined) - [Technology Partner Program](https://www.hubspot.com/partners/app?missing=undefined) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?missing=undefined) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?missing=undefined) - [Startup Partner Program](https://www.hubspot.com/startups/partners?missing=undefined) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?missing=undefined) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?missing=undefined) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?missing=undefined) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?missing=undefined) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?missing=undefined) - [Migration](https://www.hubspot.com/services/professional/migrations?missing=undefined) - [Premium Support](https://www.hubspot.com/services/premium-support?missing=undefined) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?missing=undefined) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm?missing=undefined) - [__Overview of all products__](https://www.hubspot.com/products/get-started?missing=undefined) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing?missing=undefined) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales?missing=undefined) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service?missing=undefined) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content?missing=undefined) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data?missing=undefined) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue?missing=undefined) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm?missing=undefined) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence?missing=undefined) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter?missing=undefined) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo?missing=undefined) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps?missing=undefined) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads?missing=undefined) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?missing=undefined) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?missing=undefined) - [Close deals](https://www.hubspot.com/use-case/close-more-deals?missing=undefined) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?missing=undefined) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?missing=undefined) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?missing=undefined) - [Manage content](https://www.hubspot.com/use-case/manage-content?missing=undefined) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?missing=undefined) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?missing=undefined) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?missing=undefined) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?missing=undefined) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?missing=undefined) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?missing=undefined) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?missing=undefined) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?missing=undefined) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?missing=undefined) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?missing=undefined) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?missing=undefined) - [Pricing](https://www.hubspot.com/pricing/marketing?missing=undefined) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?missing=undefined) - [What's New in HubSpot](https://www.hubspot.com/new?missing=undefined) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?missing=undefined) - [Sustainability](https://www.hubspot.com/sustainability?missing=undefined) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?missing=undefined) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?missing=undefined) - [Technology Partner Program](https://www.hubspot.com/partners/app?missing=undefined) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?missing=undefined) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?missing=undefined) - [Startup Partner Program](https://www.hubspot.com/startups/partners?missing=undefined) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?missing=undefined) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?missing=undefined) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?missing=undefined) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?missing=undefined) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?missing=undefined) - [Migration](https://www.hubspot.com/services/professional/migrations?missing=undefined) - [Premium Support](https://www.hubspot.com/services/premium-support?missing=undefined) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?missing=undefined) - About About - [About Us](https://www.hubspot.com/our-story?missing=undefined) - [Careers](https://www.hubspot.com/careers?missing=undefined) - [Contact Us](https://www.hubspot.com/company/contact?missing=undefined) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management?missing=undefined) [Start free or get a demo](https://www.hubspot.com/products/get-started?missing=undefined) [Log in](https://app.hubspot.com/login?missing=undefined) - English Select a language - [日本語](#) - [Deutsch](https://www.hubspot.com/comparisons/www.hubspot.de/comparisons/active-campaign-vs-hubspot?missing=undefined) - [English](https://www.hubspot.com/comparisons/active-campaign-vs-hubspot?missing=undefined) - [Español](https://www.hubspot.es/comparisons/active-campaign-vs-hubspot?missing=undefined) - [Português](https://br.hubspot.com/comparisons/active-campaign-vs-hubspot?missing=undefined) - [Français](https://www.hubspot.fr/comparisons/active-campaign-vs-hubspot?missing=undefined) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales?missing=undefined) # HubSpot vs ActiveCampaign Great marketing is built on connection. HubSpot makes those connections possible — across every tool, team, and touchpoint. [Get started free](https://app.hubspot.com/signup-hubspot/marketing?missing=undefined) [Get a demo](https://offers.hubspot.com/demo?missing=undefined) ## Why choose HubSpot? #### Grow your brand awareness # __167%__ HubSpot Marketing Hub customers see a 167% increase in website traffic after six months ([HubSpot ROI Report](https://www.hubspot.com/hubfs/Data%20Assets%20Repository/ROI%20Report%202025/HubSpot%20ROI%20Report%202025.pdf?missing=undefined)) #### Optimize the full customer journey # __90%__ 90% of marketers using HubSpot say it improved their ability to understand and optimize the customer journey (Internal HubSpot Research)1 #### Customize and scale with confidence # __89%__ 89% of HubSpot customers see productivity increases ([HubSpot ROI Report](https://www.hubspot.com/hubfs/Data%20Assets%20Repository/ROI%20Report%202025/HubSpot%20ROI%20Report%202025.pdf?missing=undefined)) ##### Customers who made the switch to HubSpot -  -  -  Previous Next - > HubSpot gives me more customized options than ActiveCampaign for every touch point we have. For example, I can set up workflows that automatically trigger if a certain behavior occurs, such as if a lead visits a certain web page and then takes a particular action within a set period of time. Rosellina Castagna Marketing Director [Convierte Más](https://www.hubspot.com/case-studies/convierte-m%C3%A1s?missing=undefined) - > HubSpot was the only platform in the marketplace that was easy to implement and use. It also allowed us to see the entire customer journey from start to finish and gave us a full view of how customers engaged with us at every touchpoint. Marcus Conway Senior Vice President [Software2](https://www.hubspot.com/case-studies/software2?missing=undefined) - > It just made more sense for everything to be one platform. The move gives us the visibility we were missing and helps us distribute the work more efficiently among teams. Mari Luke Director of Marketing [InspectionXpert](https://www.hubspot.com/case-studies/inspectionxpert?missing=undefined) ##### What makes HubSpot different?  ## Grow your brand awareness ActiveCampaign helps you market to customers you already have. HubSpot helps you find the ones you haven't met yet. Show up in AI answers using [AEO](https://www.hubspot.com/products/marketing/aeo?missing=undefined). Reach customers where they are with [social media management](https://www.hubspot.com/products/marketing/social-inbox?missing=undefined). Spot business interest with [buyer intent](https://www.hubspot.com/products/artificial-intelligence/intent?missing=undefined) data. Automate follow-through with [Breeze Agents](https://www.hubspot.com/products/artificial-intelligence/breeze-ai-agents?missing=undefined). And watch HubSpot [Smart CRM](https://www.hubspot.com/products/crm/ai-crm?missing=undefined) connect it all together. More channels. Greater reach. One place to run all of it.  ## Optimize the full customer journey ActiveCampaign defines a campaign as a single email or automation. HubSpot [campaigns](https://www.hubspot.com/products/marketing/campaigns?missing=undefined) help you track and optimize the entire customer journey across channels. Campaign reports show you what channels are driving traffic. Customer journey pathfinder identifies leaky funnels before they cost you pipeline. And multi-touch revenue attribution gives you a clear line from marketing spend to closed revenue. That's not just [better reporting](https://www.hubspot.com/products/marketing/advanced-marketing-reporting?missing=undefined). That's a clearer path to growth.  ## Customize and scale with confidence Most software asks you to work around it. HubSpot works around you. From custom objects and user interfaces to sandboxes and granular permissions, HubSpot [adapts](https://hubspot.com/products/crm/customization?missing=undefined) to how your business works. Build custom [templates](https://knowledge.hubspot.com/design-manager/build-a-custom-coded-template?missing=undefined), leverage custom [data sets](https://www.hubspot.com/products/data/data-studio?missing=undefined), and custom-code your own [automations](https://www.hubspot.com/products/operations/programmable-automation?missing=undefined). With 2,000+ native integrations, HubSpot connects to the tools you already use. Because the best businesses never stop evolving — and neither should your tools. Previous Next -  -  -  -  -  -  ##### HubSpot vs ActiveCampaign FAQ ### Will HubSpot scale with my business? Absolutely. HubSpot is engineered for growth, offering robust platform reliability, advanced customization, and support for high-volume messaging. To empower large organizations, we provide a full suite of enterprise-grade capabilities, including: - Business units and multi-brand management - Sandboxes for safe testing - Content approval workflows - Advanced permission management - Custom-coded templates ### How does HubSpot’s total cost compare to ActiveCampaign? HubSpot helps teams attract more leads, better nurture prospects, and manage their customer relationships more effectively — all on one connected platform with transparent pricing. ActiveCampaign may offer a lower list price, but many customers find they can lower their total tech spend by consolidating their tools with HubSpot. ### What are some features that set HubSpot apart from ActiveCampaign? HubSpot offers unique marketing features like AI search optimization, content remix, ad management, social media management, websites, SEO, shared messaging inbox, customer agent, prospecting agent, buyer intent, and more that ActiveCampaign does not have. Moreover, HubSpot offers customer service, commerce, and data management capabilities that ActiveCampaign lacks through our Service Hub, Commerce Hub, and Data Hub products respectively. ### What customization options does HubSpot offer? HubSpot offers extensive customization. You can use custom objects, properties, and associations to align your data with your business needs. Create default spaces to fit your team's requirements, configure crucial UI elements like contact records, and use extensions to create new entirely custom UI elements. See more info [here](https://www.hubspot.com/products/crm/customization?missing=undefined). ### Does HubSpot include advanced reporting? Yes, HubSpot includes custom reports, interactive dashboards, customer journey analytics, multi-touch revenue attribution, and more. ActiveCampaign, on the other hand, may require [add-ons](https://www.activecampaign.com/pricing?missing=undefined) for custom reporting. ### How does HubSpot ensure the security of customer data? HubSpot maintains a secure cloud environment through continuous monitoring, strong encryption, and robust disaster recovery protocols (see [here](https://trust.hubspot.com/)). To further protect information, HubSpot offers enterprise-grade security features including: SSO, 2-factor authentication, database encryption, permission management, and more. ### How does HubSpot integrate with outside applications and systems? HubSpot's marketplace of 2,000+ apps can connect your existing tools and help you find the right apps to grow your business ([featured apps](https://ecosystem.hubspot.com/marketplace/apps/featured?missing=undefined)). ### What AI tools does HubSpot offer? HubSpot offers a variety of advanced AI features to help you save time across your entire front office. Automate tasks and uncover valuable insights with Breeze Assistant, Agents, and features like content assistant, content remix, predictive lead and account scoring, guided actions, and more. From creating content to streamlining processes and improving data analysis, Breeze gives you the competitive edge you need in today’s rapidly changing business environment. ### Where can I learn more about customers that have switched from ActiveCampaign to HubSpot? Check out a few of the many customer stories below: - [Convierte Más Cuts Marketing Tool Subscription Costs by 47%](https://www.hubspot.com/case-studies/convierte-m%C3%A1s?missing=undefined) - [Software2 Sees 25% Growth in Revenue](https://www.hubspot.com/case-studies/software2?missing=undefined) - [InspectionXpert Using HubSpot to Lower Support Tickets by 25%](https://www.hubspot.com/case-studies/inspectionxpert?missing=undefined) - [Smartpricing Simplifies Marketing, Sales, and Customer Service](https://www.hubspot.com/case-studies/smartpricing?missing=undefined) ### How long does it take to get HubSpot up and running? Customers adopt HubSpot quickly because it’s so easy to use and implement. In fact, 91% of HubSpot users say it took one month or less to learn.1 ### How do I migrate and switch from ActiveCampaign to HubSpot? HubSpot makes it easy to move from ActiveCampaign with [migration](https://knowledge.hubspot.com/integrations/transfer-data-from-other-apps-using-hubspot-smart-transfer?missing=undefined) tools and dedicated support. We’ll help you transfer your data, contacts, and workflows so you can get started quickly. Our team and [partners](https://ecosystem.hubspot.com/marketplace/solutions?missing=undefined) offer guided services and automated tools to ensure your data transfers smoothly — so you can focus on growing your business, not managing a migration. ## Attract more customers with HubSpot today! Use HubSpot Marketing Hub to better generate leads, convert prospects, and nurture relationships today. [Get started free Get Started](https://app.hubspot.com/signup-hubspot/marketing?missing=undefined) [Get a demo](https://offers.hubspot.com/demo?missing=undefined)  Pricing and product feature information on this page reflects what was publicly available as of April 2026. Before making a decision, verify current pricing and features with each platform's official documentation. 1\. Based on a HubSpot survey of 1,546 CRM users across the globe conducted in August 2025. Back Close ## Popular Features - [All Products and Features](https://www.hubspot.com/products?missing=undefined) All Products and Features - [HubSpot AEO](https://www.hubspot.com/products/aeo?missing=undefined) HubSpot AEO - [Free Meeting Scheduler App](https://www.hubspot.com/products/sales/schedule-meeting?missing=undefined) Free Meeting Scheduler App - [Agent Hub](https://www.hubspot.com/products/artificial-intelligence?missing=undefined) Agent Hub - [Email Tracking Software](https://www.hubspot.com/products/sales/email-tracking?missing=undefined) Email Tracking Software - [AI Content Writer](https://www.hubspot.com/products/cms/ai-content-writer?missing=undefined) AI Content Writer - [AI Website Generator](https://www.hubspot.com/products/cms/ai-website-generator?missing=undefined) AI Website Generator - [Email Marketing Software](https://www.hubspot.com/products/marketing/email?missing=undefined) Email Marketing Software - [Lead Management Software](https://www.hubspot.com/products/crm/lead-management?missing=undefined) Lead Management Software - [AI Prospecting Agent](https://www.hubspot.com/products/sales/ai-prospecting-agent?missing=undefined) AI Prospecting Agent - [Free Website Builder](https://www.hubspot.com/products/cms/drag-and-drop-website-builder?missing=undefined) Free Website Builder - [Landing Pages](https://www.hubspot.com/products/marketing/landing-pages?missing=undefined) Landing Pages - [Free Online Form Builder](https://www.hubspot.com/products/marketing/forms?missing=undefined) Free Online Form Builder - [Free Chatbot Builder](https://www.hubspot.com/products/crm/chatbot-builder?missing=undefined) Free Chatbot Builder - [Free Live Chat Software](https://www.hubspot.com/products/crm/live-chat?missing=undefined) Free Live Chat Software - [Marketing Analytics](https://www.hubspot.com/products/marketing/analytics?missing=undefined) Marketing Analytics - [Free Landing Page Builder](https://www.hubspot.com/products/marketing/landing-pages?missing=undefined) Free Landing Page Builder - [Free Web Hosting](https://www.hubspot.com/products/cms/web-hosting?missing=undefined) Free Web Hosting ## Free Tools - 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