Another key function of any email marketing platform is the actual design of your newsletters and automated messages. Both products offer a wide range of categorized templates, all of which are fully customizable to suit different industries and business needs.
GetResponse ships with around 500 templates, while AWeber has around 700. They also provide templates for landing pages and forms, with GetResponse providing a straightforward landing page creator straight out of the box, complete with a drag-and-drop interface.
All templates provided in each platform are fully responsive too, meaning they automatically scale to the type of device they’re viewed on.
Here's a glimpse at the AWeber email editor:
And here's the GetResponse email editor:
GetResponse recently had some issues with emails not displaying correctly in the Gmail app, but these have been resolved with a new email editor.
Two other important design considerations include web fonts and accelerated mobile pages (AMP). Many emailing tools, including web-based ones, support the use of web fonts, which can help designers choose fonts that more closely match the branding they use on websites.
Until recently, both platforms were fairly restrictive in this respect, allowing you to use ‘safe’ fonts only, such as Times New Roman and Arial. However, the new GetResponse editor lets you choose from hundreds of Google fonts, while AWeber is still relatively restrictive.