Logo - Full (Color) [Skip to content](https://www.hubspot.com#global-nav-main-content) - English Select a language - [日本語](https://www.hubspot.jp/comparisons/salesforce-marketing-cloud-vs-hubspot-marketing-hub?missing=undefined) - [Deutsch](https://www.hubspot.de/comparisons/salesforce-marketing-cloud-vs-hubspot-marketing-hub?missing=undefined) - [English](https://www.hubspot.com/comparisons/salesforce-marketing-cloud-vs-hubspot-marketing-hub?missing=undefined) - [Español](https://www.hubspot.es/comparisons/salesforce-marketing-cloud-vs-hubspot-marketing-hub?missing=undefined) - [Português](https://br.hubspot.com/comparisons/salesforce-marketing-cloud-vs-hubspot-marketing-hub?missing=undefined) - [Français](https://www.hubspot.fr/comparisons/salesforce-marketing-cloud-vs-hubspot-marketing-hub?missing=undefined) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales?missing=undefined) - Close Search - [Log in](https://app.hubspot.com/login?missing=undefined) - About About - [About Us](https://www.hubspot.com/our-story?missing=undefined) - [Careers](https://www.hubspot.com/careers?missing=undefined) - [Contact Us](https://www.hubspot.com/company/contact?missing=undefined) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management?missing=undefined) Back [ ](https://www.hubspot.com/) Menu - Close Search - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. [Free HubSpot CRM](https://www.hubspot.com/products/crm?missing=undefined) [Overview of all products](https://www.hubspot.com/products/get-started?missing=undefined) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing?missing=undefined) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales?missing=undefined) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service?missing=undefined) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content?missing=undefined) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data?missing=undefined) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue?missing=undefined) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm?missing=undefined) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence?missing=undefined) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter?missing=undefined) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo?missing=undefined) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps?missing=undefined) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads?missing=undefined) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?missing=undefined) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?missing=undefined) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals?missing=undefined) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?missing=undefined) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?missing=undefined) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?missing=undefined) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content?missing=undefined) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?missing=undefined) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?missing=undefined) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?missing=undefined) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?missing=undefined) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?missing=undefined) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?missing=undefined) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?missing=undefined) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?missing=undefined) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?missing=undefined) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?missing=undefined) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?missing=undefined) - [Pricing](https://www.hubspot.com/pricing/marketing?missing=undefined) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?missing=undefined) - [What's New in HubSpot](https://www.hubspot.com/new?missing=undefined) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?missing=undefined) - [Sustainability](https://www.hubspot.com/sustainability?missing=undefined) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?missing=undefined) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?missing=undefined) - [Technology Partner Program](https://www.hubspot.com/partners/app?missing=undefined) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?missing=undefined) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?missing=undefined) - [Startup Partner Program](https://www.hubspot.com/startups/partners?missing=undefined) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?missing=undefined) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?missing=undefined) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?missing=undefined) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?missing=undefined) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?missing=undefined) - [Migration](https://www.hubspot.com/services/professional/migrations?missing=undefined) - [Premium Support](https://www.hubspot.com/services/premium-support?missing=undefined) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?missing=undefined) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm?missing=undefined) - [__Overview of all products__](https://www.hubspot.com/products/get-started?missing=undefined) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing?missing=undefined) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales?missing=undefined) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service?missing=undefined) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content?missing=undefined) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data?missing=undefined) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue?missing=undefined) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm?missing=undefined) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence?missing=undefined) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter?missing=undefined) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo?missing=undefined) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps?missing=undefined) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads?missing=undefined) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?missing=undefined) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?missing=undefined) - [Close deals](https://www.hubspot.com/use-case/close-more-deals?missing=undefined) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?missing=undefined) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?missing=undefined) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?missing=undefined) - [Manage content](https://www.hubspot.com/use-case/manage-content?missing=undefined) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?missing=undefined) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?missing=undefined) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?missing=undefined) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?missing=undefined) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?missing=undefined) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?missing=undefined) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?missing=undefined) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?missing=undefined) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?missing=undefined) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?missing=undefined) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?missing=undefined) - [Pricing](https://www.hubspot.com/pricing/marketing?missing=undefined) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?missing=undefined) - [What's New in HubSpot](https://www.hubspot.com/new?missing=undefined) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?missing=undefined) - [Sustainability](https://www.hubspot.com/sustainability?missing=undefined) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?missing=undefined) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?missing=undefined) - [Technology Partner Program](https://www.hubspot.com/partners/app?missing=undefined) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?missing=undefined) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?missing=undefined) - [Startup Partner Program](https://www.hubspot.com/startups/partners?missing=undefined) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?missing=undefined) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?missing=undefined) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?missing=undefined) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?missing=undefined) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?missing=undefined) - [Migration](https://www.hubspot.com/services/professional/migrations?missing=undefined) - [Premium Support](https://www.hubspot.com/services/premium-support?missing=undefined) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?missing=undefined) - About About - [About Us](https://www.hubspot.com/our-story?missing=undefined) - [Careers](https://www.hubspot.com/careers?missing=undefined) - [Contact Us](https://www.hubspot.com/company/contact?missing=undefined) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management?missing=undefined) [Start free or get a demo](https://www.hubspot.com/products/get-started?missing=undefined) [Log in](https://app.hubspot.com/login?missing=undefined) - English Select a language - [日本語](https://www.hubspot.jp/comparisons/salesforce-marketing-cloud-vs-hubspot-marketing-hub?missing=undefined) - [Deutsch](https://www.hubspot.de/comparisons/salesforce-marketing-cloud-vs-hubspot-marketing-hub?missing=undefined) - [English](https://www.hubspot.com/comparisons/salesforce-marketing-cloud-vs-hubspot-marketing-hub?missing=undefined) - [Español](https://www.hubspot.es/comparisons/salesforce-marketing-cloud-vs-hubspot-marketing-hub?missing=undefined) - [Português](https://br.hubspot.com/comparisons/salesforce-marketing-cloud-vs-hubspot-marketing-hub?missing=undefined) - [Français](https://www.hubspot.fr/comparisons/salesforce-marketing-cloud-vs-hubspot-marketing-hub?missing=undefined) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales?missing=undefined) # HubSpot vs Agentforce Marketing Marketing is hard enough. Your software shouldn't make it harder. See why HubSpot is the [#1 customer-rated](https://www.g2.com/categories/marketing-automation?tab=highest_rated&missing=undefined) marketing automation platform. [Get started free](https://app.hubspot.com/signup-hubspot/marketing?missing=undefined) [Get a demo](https://offers.hubspot.com/demo?missing=undefined)  ## What is Salesforce Marketing Cloud? Salesforce uses the terms ‘Marketing Cloud' and ‘Agentforce Marketing’ as umbrella terms to refer to the collection of marketing products they sell. Their three flagship offerings include [Marketing Cloud Engagement](https://www.salesforce.com/marketing/engagement/pricing/?missing=undefined), [Marketing Cloud Account Engagement](https://www.salesforce.com/marketing/b2b-automation/pricing/?missing=undefined), and [Marketing Cloud Next](https://www.salesforce.com/marketing/marketing-cloud-editions/pricing/?missing=undefined). Note, these are three distinct products. Marketing Cloud Engagement (formerly ExactTarget) is primarily designed for business-to-consumer (B2C) multi-channel marketing across email, SMS, and mobile. Marketing Cloud Account Engagement (formerly Pardot) is primarily designed for business-to-business (B2B) marketing automation and lead nurturing. Because both of these products were acquired by Salesforce, they require integration with Salesforce Sales Cloud for full CRM connectivity (see [here](https://help.salesforce.com/s/articleView?id=mktg.mc_cross_cloud_products.htm&type=5&missing=undefined) and [here](https://help.salesforce.com/s/articleView?id=mktg.pardot_salesforce_connector.htm&type=5&missing=undefined)). The newest addition, Marketing Cloud Next, launched in [2024](https://www.salesforce.com/news/stories/marketing-cloud-growth-announcement/?missing=undefined), brings generative AI capabilities to both B2B and B2C teams. It is the only product of the three built natively on the Salesforce platform, and it leverages [Data 360 (formerly Data Cloud)](https://www.salesforce.com/data/pricing/?missing=undefined) for unified customer data and personalized engagement. ## What is HubSpot Marketing Hub? HubSpot Marketing Hub is a unified, AI-powered marketing automation platform. It gives B2B and B2C teams everything they need to build awareness across channels, convert high-intent prospects with personalized outreach, and execute campaigns faster. It's built to simplify. Designed to scale as you grow. [Get started free Get Started](https://app.hubspot.com/signup-hubspot/marketing?missing=undefined) [Get a demo](https://offers.hubspot.com/demo?missing=undefined)  ## Why choose HubSpot? #### Improve brand visibility # __78%__ 78% of Salesforce switchers report better multi-channel campaign measurement with HubSpot (Internal HubSpot Research)1 #### Increase team capacity # __85%__ 85% of Salesforce switchers say their productivity has increased with HubSpot (Internal HubSpot Research)1 #### Tie campaigns to revenue # __59%__ 59% of Salesforce switchers say that their marketing ROI has increased since switching to HubSpot (Internal HubSpot Research)1 | | HubSpot | Salesforce (Agentforce Sales) | |--------------------------------|---------|-------------------------------| | Answer Engine Optimization | | | | Content Remix | | | | Buyer Intent & Scoring | | | | Advanced AI Agents Included | | | | Data Enrichment Included | | | | Customer Journey Visualization | | | | Revenue Attribution Reporting | | | View all rows View fewer rows  ## Improve your visibility with AI search optimization & multi-channel management Your customers are finding businesses with AI. HubSpot’s [Answer Engine Optimization (AEO)](https://www.hubspot.com/products/marketing/aeo?missing=undefined) makes sure they’re finding you. See how you’re showing up in AI answers, get actionable tips for improvement, and then optimize your content across channels. With Breeze, you can easily generate and [repurpose](https://www.hubspot.com/products/content/content-repurposing-software?missing=undefined) content across email, SMS, web, Facebook, Instagram, LinkedIn, TikTok, YouTube, Reddit, and more – all consistent with your brand voice, all in one platform. Agentforce Marketing, on the other hand, doesn’t offer native AI answer optimization and doesn’t support as many channels.  ## Increase your team’s capacity with AI & automation The best marketing teams aren't working harder. They're using better tools. HubSpot identifies companies showing [purchase intent](https://www.hubspot.com/products/crm/intent?missing=undefined) on your website, automatically [scores](https://www.hubspot.com/products/marketing/lead-scoring?missing=undefined) target accounts and contacts, and helps you build entire customer journeys using natural language prompts — from content to segments to automations and reports. And when your team needs an extra hand, that’s where Breeze Agents and Assistants step in. [Customer agent](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?missing=undefined) autonomously qualifies leads and resolves customer inquiries, while [custom assistants](https://www.hubspot.com/products/artificial-intelligence/breeze-ai-assistant?missing=undefined) handle the repeat work – so you can get back to marketing strategy. Agentforce Marketing requires additional licenses for [AI agents](https://help.salesforce.com/s/articleView?id=ai.agent_setup_explore_types.htm&type=5&missing=undefined).  ## Tie your campaigns to revenue with connected data & reporting Great marketing runs on great data. That’s why HubSpot offers built-in [data enrichment](https://www.hubspot.com/products/crm/data-enrichment?missing=undefined), and a [data agent](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?missing=undefined) for custom research. With Marketing Hub, you can build, enrich, and activate segments using your marketing, CRM, website, and external data. Generate personalized content by segment, analyze segment performance, and [visualize end-to-end customer journeys](https://knowledge.hubspot.com/reports/create-a-journey-report?missing=undefined). With [attribution reporting](https://www.hubspot.com/products/marketing/advanced-marketing-reporting?missing=undefined) connecting every touchpoint to revenue, you know exactly what's moving the needle and where to focus next. Conversely, Salesforce requires add-ons for advanced tracking and [personalization](https://www.salesforce.com/marketing/personalization/pricing/?missing=undefined) and lacks similar data enrichment and data agent capabilities. ##### Customers who made the switch to HubSpot -  -  -  Previous Next - > The workflows are so easy to use. They’re intuitive and flexible, and you can do anything your team dreams up. For things your business needs that just aren’t possible in Pardot \[Marketing Cloud Account Engagement], you can make them happen with HubSpot. JULIE STRACHAN Senior Technical Marketing Manager [Boyd](https://www.hubspot.com/case-studies/boydcorporation?missing=undefined) - > The version of Salesforce we had was clunky and inefficient. We couldn’t automate it the way we wanted, which limited what we could do… HubSpot automation frees up our time to do other important things, like strategy, outreach, and events. DAHLIA NAJOR Director of Admissions and Outreach [School of Leadership and Education Sciences, University of San Diego](https://www.hubspot.com/case-studies/university-of-san-diego?missing=undefined) - > It was almost impossible for our admins to get a Salesforce support specialist on the phone, and they had no chat functionality… Without HubSpot, Checkwriters would be back in the Dark Ages. Today, our entire team can get the information they need to complete the job for each customer. It’s a fantastic tool for sales and marketing teams that want to increase communication, nimbleness and flexibility. DAKOTA HEBERT Chief Marketing Officer [Checkwriters](https://www.hubspot.com/case-studies/checkwriters?missing=undefined) ##### HubSpot vs Agentforce Marketing Cloud FAQ ### Will HubSpot scale with my business? Absolutely. HubSpot is engineered for growth, offering robust platform reliability, advanced customization, and support for high-volume messaging. To empower large organizations, we provide a full suite of enterprise-grade capabilities, including: - Business units and multi-brand management - Sandboxes for safe testing - Content approval workflows - Advanced permission management - Custom-coded templates ### How does HubSpot’s total cost compare to Salesforce Marketing Cloud? By replacing disjointed tools with a single, connected system, HubSpot reduces tool sprawl, technical complexity, and maintenance overhead that often drives up total cost. In fact, 71% of Salesforce switchers reported having a lower cost of ownership with HubSpot (HubSpot Internal Research)1. While Salesforce's initial costs might appear straightforward, there are often various [add-ons](https://www.salesforce.com/content/dam/web/en_us/www/documents/pricing/all-add-ons.pdf?missing=undefined) and extra fees. These hidden expenses can cover essential services such as [training,](https://trailheadacademy.salesforce.com/home?missing=undefined) [premium support](https://www.salesforce.com/editions-pricing/customer-success/?missing=undefined), and [file or data storage](https://appiphony.com/blog/understanding-salesforce-data-and-file-storage/?missing=undefined). Additionally, users may need to pay extra for services such as [marketing analytics](https://www.salesforce.com/marketing/analytics/pricing/?missing=undefined), [personalization](https://www.salesforce.com/marketing/personalization/pricing/?missing=undefined), [ad platform data synchronization](https://www.salesforce.com/data/pricing/?missing=undefined), and [segmentation](https://www.salesforce.com/marketing/marketing-cloud-editions/pricing/?missing=undefined). ### What are some features that set HubSpot apart from Salesforce Marketing Cloud? HubSpot offers unique features like answer engine optimization (AEO), content remix, video editing, social media management, ad management, SEO recommendations, customer journey analytics, data agent, and more that Salesforce Marketing Cloud does not offer. ### What customization options does HubSpot offer? HubSpot offers extensive customization. You can use custom objects, properties, and associations to align your data with your business needs. Create default spaces to fit your team's requirements, configure crucial UI elements like contact records, and use extensions to create new entirely custom UI elements. See more info [here](https://www.hubspot.com/products/crm/customization?missing=undefined). ### Does HubSpot include advanced reporting? Yes, HubSpot includes custom reports, interactive dashboards, customer journey analytics, multi-touch revenue attribution, and more. Salesforce, on the other hand, often requires [add-ons](https://www.salesforce.com/marketing/analytics/pricing/?missing=undefined) for advanced reporting. ### How does HubSpot ensure the security of customer data? HubSpot maintains a secure cloud environment through continuous monitoring, strong encryption, and robust disaster recovery protocols (see [here](https://trust.hubspot.com/)). To further protect information, HubSpot offers enterprise-grade security features including: SSO, 2-factor authentication, database encryption, permission management, and more. Salesforce also offers advanced security and privacy features, but they may require add-ons like [Salesforce Shield](https://www.salesforce.com/content/dam/web/en_us/www/documents/pricing/all-add-ons.pdf?missing=undefined). ### How does HubSpot integrate with outside applications and systems? HubSpot's marketplace of 2,000+ apps, can connect your existing tools and help you find the right apps to grow your business ([featured apps](https://ecosystem.hubspot.com/marketplace/apps/featured?missing=undefined)). HubSpot's Professional and Enterprise editions offer bi-directional syncing with [Salesforce](https://www.hubspot.com/products/salesforce?missing=undefined) for automatic updates and selective record syncing. Get set up in minutes, send valuable lead intelligence to your sales team, and use the synced data in segmentation and automation. ### What AI tools does HubSpot offer? HubSpot offers a variety of advanced AI features to help you save time across your entire front office. Automate tasks and uncover valuable insights with Breeze Assistant, Agents, and features like content assistant, content remix, predictive lead and account scoring, guided actions, and more. From creating content to streamlining processes and improving data analysis, Breeze gives you the competitive edge you need in today’s rapidly changing business environment. ### Where can I learn more about customers that have switched from Salesforce Marketing Cloud to HubSpot? Check out a few of the many customer stories below: - [Sandow supports 4 B2B brands & multiple business units](https://www.hubspot.com/case-studies/sandow-design-group?missing=undefined) - [Checkwriters grows revenue by 20%](https://www.hubspot.com/case-studies/checkwriters?missing=undefined) - [PivIT increases NPS by 31%](https://www.hubspot.com/case-studies/pivit-global?missing=undefined) - [Snap! Raise improves sales rep productivity](https://www.hubspot.com/case-studies/snapraise?missing=undefined) - [Mobilize.net and Metrie.com shorten their sales cycle](https://www.hubspot.com/case-studies/mobilize.net-and-metrie?missing=undefined) - [Boyd captures 82% more leads](https://www.hubspot.com/case-studies/boydcorporation?missing=undefined) - [Cloud Technology Enterprises increases traffic 83%](https://www.hubspot.com/case-studies/cloud-technology-solutions?missing=undefined) - [Arc sees 133% new business growth](https://www.hubspot.com/case-studies/arc?missing=undefined) - [Allied Wire and Cable grows revenue 9x](https://www.hubspot.com/case-studies/allied-wire-and-cable?missing=undefined) - [OneFile switches to HubSpot and doubles leads](https://www.hubspot.com/case-studies/onefile?missing=undefined)[](https://www.hubspot.com/case-studies/mobilize.net-and-metrie?missing=undefined) ### How long does it take to get HubSpot up and running? Customers adopt HubSpot quickly because it’s so easy to use and implement. In fact, 91% of HubSpot users say it took one month or less to learn.2 ### How do I migrate and switch from Salesforce to HubSpot? HubSpot makes it easy to move from Salesforce with [migration tools](https://knowledge.hubspot.com/integrations/transfer-data-from-other-apps-using-hubspot-smart-transfer?missing=undefined) and dedicated support. We’ll help you transfer your data, contacts, and workflows so you can get started quickly. Our team and [partners](https://ecosystem.hubspot.com/marketplace/solutions?missing=undefined) offer guided services and automated tools to ensure your data transfers smoothly — so you can focus on growing your business, not managing a migration. Previous Next -  -  -  -  -  -  -   Pricing and product feature information on this page reflects what was publicly available as of April 2026. Before making a decision, verify current pricing and features directly on each platform's official documentation. 1\. Based on a survey of 232 HubSpot customers who switched from Salesforce, conducted in March 2026. 2\. Based on a HubSpot survey of 1,546 CRM users across the globe conducted in August 2025. 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