Logo - Full (Color) [Skip to content](https://www.hubspot.com#global-nav-main-content) - English Select a language - [日本語](https://www.hubspot.jp/comparisons/salesforce-vs-hubspot) - [Deutsch](https://www.hubspot.de/comparisons/salesforce-vs-hubspot) - [English](https://www.hubspot.com/comparisons/salesforce-vs-hubspot) - [Español](https://www.hubspot.es/comparisons/salesforce-vs-hubspot) - [Português](https://br.hubspot.com/comparisons/salesforce-vs-hubspot) - [Français](https://www.hubspot.fr/comparisons/salesforce-vs-hubspot) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - Close Search - [Log in](https://app.hubspot.com/login) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) Back [ ](https://www.hubspot.com/) Menu - Close Search - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. [Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](https://www.hubspot.jp/comparisons/salesforce-vs-hubspot) - [Deutsch](https://www.hubspot.de/comparisons/salesforce-vs-hubspot) - [English](https://www.hubspot.com/comparisons/salesforce-vs-hubspot) - [Español](https://www.hubspot.es/comparisons/salesforce-vs-hubspot) - [Português](https://br.hubspot.com/comparisons/salesforce-vs-hubspot) - [Français](https://www.hubspot.fr/comparisons/salesforce-vs-hubspot) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) # HubSpot vs Agentforce Sales (Sales Cloud) Your CRM should help you sell, not slow you down. [Get started free](https://app.hubspot.com/signup-hubspot/sales) [Get a demo](https://offers.hubspot.com/sales-demo) ## Why choose HubSpot? ## Start with unified context # __75%__ 75% of Salesforce switchers say they spend less time managing and integrating data with HubSpot (Internal HubSpot Research)1 ## Empower teams to move fast # __85%__ 85% of Salesforce switchers increased their productivity with HubSpot (Internal HubSpot Research)1 ### Simplify operations # __71%__ 71% of Salesforce switchers report a lower total cost of ownership with HubSpot (Internal HubSpot Research)1 ##### What makes HubSpot different?  ## Start with unified context Track deals and manage your pipeline with built-in sales tools powered by a unified customer record—no data connectors needed. HubSpot automatically logs [emails](https://www.hubspot.com/products/sales/email-tracking), [calls](https://www.hubspot.com/products/call-logging-app), and [meetings](https://www.hubspot.com/products/sales/schedule-meeting?wfuid=28a248d367.1772029698&wfsid=1774618178-661b-8c99-21ea3c88f8a1). It [enriches](https://www.hubspot.com/products/crm/data-enrichment) contact and company data. And you can even leverage [Data Agent](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent), to continuously research and update your CRM with insights from across your CRM and the web. Plus, you also get real-time [buyer intent](https://www.hubspot.com/products/crm/intent) signals to help you focus on the right accounts and next steps. That’s how better data keeps your deals moving forward with less manual effort.  ## Empower teams to move fast HubSpot’s [AI-powered sales tools](https://www.hubspot.com/products/artificial-intelligence) help reps prospect smarter and focus their effort on the highest impact deals. Reps can run outreach with built-in [automated sequences](https://www.hubspot.com/products/sales/sales-automation), or set prospecting on autopilot with the help of [Prospecting Agent](https://www.hubspot.com/products/sales/ai-prospecting-agent). HubSpot helps you stay focused with a centralized sales workspace that includes all your deals, leads, target accounts, tasks, calendar events, and customer communications. It even suggests the [next best actions](https://www.hubspot.com/products/sales/ai-guided-selling) to take. Plus in sales calls, HubSpot’s [AI meeting notetaker](https://knowledge.hubspot.com/meetings-tool/record-and-take-notes-in-meetings-with-meeting-notetaker) logs information automatically, and [smart deal progression](https://knowledge.hubspot.com/meetings-tool/review-recommended-next-steps-for-deals) suggests CRM updates, draft follow-up emails, and surface next steps. Less tool-hopping, more selling.  ## Simplify operations Sales Hub replaces fragmented tools and add-ons with a single, connected system, lowering total cost and improving sales efficiency. Built-in agents, like the [prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?gad_source=1&gad_campaignid=22684160627&gbraid=0AAAAADP5F9wirMLMIKy845lQvKuVtRpNQ) and [customer](https://hubspot.com/products/artificial-intelligence/ai-customer-service-agent) agent, are easy to set up—no code or additional development required. Connected reporting ties sales, marketing, and service together without the need for additional subscriptions. And [Breeze](https://www.hubspot.com/products/artificial-intelligence), HubSpot’s AI assistant, has full context across deals, tickets, and campaigns, so reps can spend less time navigating tools and more time driving revenue. ##### Customers who made the switch to HubSpot -  -  -  Previous Next - > With Sales Hub Enterprise, we can adapt rapidly to changes. It keeps us nimble and helps us adapt our sales process as needed. HubSpot is a company that continues to evolve and gets better all the time. FEYI OLOPADE AYODELE Chief Executive Officer [CancerIQ](https://www.hubspot.com/case-studies/canceriq) - > If you’re just looking for a regular CRM, then fine, stay with Salesforce. But if you’re looking for an all-in-one platform that goes far beyond a CRM, that takes into account how you work with your customers on their entire journey from qualifying to retaining, I would 100 percent go with HubSpot. It will help you go further, grow your business and understand your customer. STEPHANIE HUNTER COO and Co-Founder [Ving](https://www.hubspot.com/case-studies/ving) - > The tech stack HubSpot provides has had massive impacts to our productivity and ongoing improvements to our marketing and sales processes. MATTHEW WELLSCHLAGER VP of Marketing [Ceros](https://www.hubspot.com/case-studies/ceros) [Find an expert partner](https://ecosystem.hubspot.com/marketplace/solutions) Previous Next -  -  -  -  -  -  -  -  -  -  ##### HubSpot vs Salesforce FAQ Find answers to common questions about HubSpot Sales Hub and Agentforce Sales (formerly Sales Cloud). ### Why should I choose HubSpot over Salesforce Sales Cloud? __Start selling with context — not configuration.__ HubSpot Sales Hub gives your reps a complete, up to date view of every customer from day one. Customer records are unified by default, so your teams can focus on the customer, not their tools. __Empower teams to drive results — without the need for constant technical support__ Admins can still set guardrails. Governance still matters. But HubSpot is designed for usability, so customer facing teams can operate and drive change without constant technical support. __Grow revenue — without growing complexity.__ By replacing disjointed tools with a single, connected system, HubSpot removes the unnecessary architectural complexity that stalls execution and increases maintenance overhead. ### How does HubSpot compare to Salesforce for sales teams? HubSpot Sales Hub brings your entire sales process onto one connected platform, so teams can manage pipeline, engage prospects, and close deals without juggling multiple tools. It helps teams move faster and get more out of their CRM. HubSpot’s internal research with teams that switched from Salesforce found that 85% report increased productivity, 72% see higher adoption, and 75% spend less time managing and integrating data (Internal HubSpot Research)1__.__   ### What are some features that set HubSpot apart from Salesforce Sales Cloud? HubSpot Sales Hub Enterprise delivers advanced capabilities that are powerful, accessible, and ready to use out of the box—so sales teams can act faster without added complexity: - [Automated Sequences](https://www.hubspot.com/products/sales/sales-automation)—so reps can automate outreach and follow-ups to save time and stay consistent. - [Smart deal progression](https://knowledge.hubspot.com/meetings-tool/review-recommended-next-steps-for-deals)—helps reps update CRM data, draft follow-ups, and take next steps faster, keeping deals on track. - [Data enrichment](https://www.hubspot.com/products/crm/data-enrichment)—adds company and contact context from HubSpot’s database so reps can better understand prospects without manual research. - Built-in [calling](https://www.hubspot.com/globalcalling)—lets reps make and track calls in one place without switching tools. - [Deal journey analytics](https://www.hubspot.com/products/sales/sales-reports)—helps teams see what’s working and improve win rates. ### How does HubSpot’s CPQ fit into Sales Hub? Pairing Sales Hub with [HubSpot CPQ](https://www.hubspot.com/products/commerce/cpq) lets reps configure products, produce AI‑powered quotes, and collect payments from the deal record—speeding quote‑to‑cash and syncing every step to the CRM, all without the heavy admin burden of traditional CPQ tools. ### Does HubSpot integrate with outside applications and systems? HubSpot's marketplace of 2,000+ apps, can connect your existing tools and help you find the right apps to grow your business. ([featured apps](https://ecosystem.hubspot.com/marketplace/apps/featured)) HubSpot's Professional and Enterprise editions offer bi-directional syncing with  [Salesforce](https://www.hubspot.com/products/salesforce) for automatic updates and selective record syncing. They allow lead data and scores sharing for effective outreach prioritization. ### Where can I learn more about customers that have switched from Salesforce to HubSpot? Discover how companies achieve transformative results after migrating from Salesforce to HubSpot.  - [Checkwriters Grows Revenue by 20% After Salesforce Switch](https://www.hubspot.com/case-studies/checkwriters) - [Liquidity Services Cuts Costs 50% by Consolidating on HubSpot](https://www.hubspot.com/case-studies/liquidity-services) - [How HubSpot Helped CancerIQ Adapt and Scale its Business](https://www.hubspot.com/case-studies/canceriq) - [Botkeeper Saves $100Ks With the HubSpot CRM Platform](https://www.hubspot.com/case-studies/botkeeper) - [Avison Young Increases CRM Adoption from 23% to 90% in Four Months](https://www.hubspot.com/case-studies/avisonyoung#:~:text=Within%20four%20months%20of%20consolidating,from%2023%25%20to%2090%25.) - [Triage Staffing Growing Its Workforce and Saving Up to 80 Hours a Week](https://www.hubspot.com/case-studies/triage-staffing) - [Ving Increases Revenue by 96%](https://www.hubspot.com/case-studies/ving) - [ARC’s Sales Team Responds to Leads 94% Faster](https://www.hubspot.com/case-studies/arc) These documented cases demonstrate HubSpot's measurable impact on revenue growth, cost reduction, and team productivity compared to Salesforce. ### What’s the process for moving to HubSpot? Getting started is easy. Our team and partners offer [guided services and automated tools](https://www.hubspot.com/services/professional/migrations) to ensure your data transfers smoothly — so you can focus on growing your business, not managing a migration. ## Related Sales Tools Explore sales automation, guided selling, and the full Sales Hub – all built on HubSpot’s CRM.  ### Sales Hub Explore every Sales Hub feature from automation, AI prospecting, reporting, and more—to see how it all works together. [Explore HubSpot Sales Hub](https://www.hubspot.com/products/sales)  ### Breeze Prospecting Agent Enroll prospects once and let AI continuously monitor for buying signals and sales outreach at the best times. [Check out Prospecting Agent](https://www.hubspot.com/products/sales/ai-prospecting-agent)  ### AI Guided Selling Improve sales rep productivity with deal insight summaries, daily guidance, and meeting prep. [Learn about AI Guided Selling](https://www.hubspot.com/products/sales/ai-guided-selling) 1\. Based on a survey of 232 HubSpot customers who switched from Salesforce, conducted in March 2026. 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