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HubSpot vs Squarespace

Whether running a business or sharing your professional work, youra website is a key to attracting and converting the right people. Keep reading to compare two well-known website content management systems: HubSpot’s CMS Hub and Squarespace.


Want to see all you can do with HubSpot’s CMS Hub?

Overview

Both HubSpot vs Squarespace are easy to use and packed with useful features — but they have their differences. The HubSpot CRM Suite is packed with tools to amplify your web strategy and scale with you as you grow, while Squarespace is better suited for specific niche applications such as small ecommerce stores.

What is HubSpot CMS Hub?

CMS Hub is a website builder that offers flexibility for marketers and powerful customization for developers.

What is Squarespace?

Squarespace is a website builder and template tool that offers companies and creators a quick and simple way to launch a website.

Compare Pricing

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 HubSpot Free CMS Tools HubSpot CMS Starter HubSpot CMS Professional HubSpot CMS Enterprise Squarespace
Cost

Free

$25/mo

$400/mo

$1,200/mo

$14 - $49/month (source)

Offering

HubSpot’s free CMS offers website analytics, email marketing, and live chat.

Track your website’s performance with a standard web analytics dashboard.

Help your website rank in search results with customized SEO optimization and A/B testing. CMS Hub supports video hosting for up to 250 videos.

Help your website rank in search results with customized SEO optimization and A/B testing. CMS Hub supports video hosting for up to 250 videos.

A simple guided SEO checklist and up to 30 minutes of video hosting. Certain plans offer advanced website analytics.

Hosting

All service tiers come with premium hosting. You can also easily connect your own domain through the domain manager.

All service tiers come with premium hosting. You can also easily connect your own domain through the domain manager.

All service tiers come with premium hosting. You can also easily connect your own domain through the domain manager.

All service tiers come with premium hosting. You can also easily connect your own domain through the domain manager.

All Squarespace plans come with a year of hosting for one domain, with the option to attach additional domains to your account.

Ecommerce

HubSpot CMS Hub works with the CRM tools to offer a native payment tool and an ecommerce bridge for more in-depth functions. CMS Hub also integrates with popular platforms like PayPal, Salesforce, and Shopify.

HubSpot CMS Hub works with the CRM tools to offer a native payment tool and an ecommerce bridge for more in-depth functions. CMS Hub also integrates with popular platforms like PayPal, Salesforce, and Shopify.

HubSpot CMS Hub works with the CRM tools to offer a native payment tool and an ecommerce bridge for more in-depth functions. CMS Hub also integrates with popular platforms like PayPal, Salesforce, and Shopify.

HubSpot CMS Hub works with the CRM tools to offer a native payment tool and an ecommerce bridge for more in-depth functions. CMS Hub also integrates with popular platforms like PayPal, Salesforce, and Shopify.

Squarespace enables users to manage rich product listings, track inventory, and sync with shipping providers.

Updates/IT

CMS Hub manages all backend maintenance and updates.

CMS Hub manages all backend maintenance and updates.

CMS Hub manages all backend maintenance and updates.

CMS Hub manages all backend maintenance and updates.

Squarespace does not require any development knowledge as it handles the updates and maintenance for you.

Integrations/Plugins

The CMS Hub offers an extensive library of over 940 certified integrations.

The CMS Hub offers an extensive library of over 940 certified integrations.

Gain access to powerful search engine optimization with the available Google Search Console integration.

Gain access to powerful search engine optimization with the available Google Search Console integration.

A few key integrations are available, but the list is not exhaustive.

Training

Learn to use CMS Hub through the HubSpot Academy, an all-in-one training and education experience.

Learn to use CMS Hub through the HubSpot Academy, an all-in-one training and education experience.

Learn to use CMS Hub through the HubSpot Academy, an all-in-one training and education experience.

Learn to use CMS Hub through the HubSpot Academy, an all-in-one training and education experience.

Squarespace offers a smaller library of courses created by authorized trainers.

Phone Support

Access to HubSpot Academy & HubSpot Community

24/7 in-app chat and email support.

24/7 email, in-app chat, and phone support.

24/7 email, in-app chat, and phone support.

24/7 email and chat support, and phone support on weekdays only.

Capabilities

Five main areas stand out when comparing HubSpot vs Squarespace:

  • HubSpot 

    CMS Hub boasts an impressive list of features to help you optimize your site — custom SEO recommendations, content marketing tools, Google Search Console, and machine-learning powered testing to help you isolate the best performing version of your website. Plus, pairing CMS Hub with HubSpot’s marketing tools gives you a full view of your customer journey - from your website and beyond.

    HubSpots SEO Recommendations Page

    Squarespace

    While Squarespace does come with a useful SEO checklist, it lacks CMS Hub's advanced tools and customization. Squarespace has tools that help businesses optimize a small ecommerce website, but does not have the power of a connected CRM to fully optimize and personalize a website.

  • HubSpot 

    For businesses small and large that want unbeatable security and reliability, HubSpot’s CMS Hub is an excellent choice. A dedicated 24/7 security team, SSL certificates, and activity logging keep your website secure, while integrated image compression and custom content delivery network (CDN) ensure lightning-fast speed.

     

    Squarespace

    Squarespace also boasts a security team committed to ensuring your data’s privacy. It utilizes SSL certificates and HSTS encryption for website sessions. However, websites made with Squarespace often struggle to load quickly without image compression services and with Squarespace's image-heavy templates.

  • HubSpot

    Using CMS Hub’s native features or third-party integrations like Shopify, ecommerce businesses can set up an online store and collect payments through their CMS Hub website. When adding HubSpot’s Payments tool, users can collect many types of payments, set up SaaS subscriptions, and customize the payment page workflow.

    HubSpot’s payments feature showing a customizable checkout button

    Squarespace

    Squarespace is optimized with small ecommerce stores in mind. Its main draws are the rich product listings and ease of use. Retailers can also track and manage their inventory and provide customers with a custom checkout experience and real-time shipping estimates.

     

  • HubSpot 

    Despite the powerful features that CMS Hub offers, you can still easily create a beautiful and functional website with it. You don’t need any extra plugins to build a blog, landing page, or gallery. There's a custom look for everyone, with thousands of themes to choose from and intuitive drag-and-drop layouts. For the most flexibility, there is extensive developer documentation and community to help you build your website from the ground up with APIs and code.

    HubSpot’s drag-and-Drop editor in use

    Squarespace

    Squarespace offers hundreds of customizable features and dozens of trendy themes. Many of the themes are optimized for creative portfolios, and several blog and ecommerce themes are also available. Still, Squarespace offers less customization for beginners and advanced developers than HubSpot.

     

What are customers saying?

CMS Hub is consistently praised by HubSpot users on review sites like G2.com and SoftwareReviews.com Check out the full report and reviews here.

Instead of spending time designing and building web pages, CMS Hub allows me to focus on strategic campaigns to help drive sales.

CORDALE O

Marketing Manager

HubSpot is trusted by over 135,000 businesses in more than 120 countries.

A Community That Has Your Back

HubSpot Solution Partners

HubSpot’s Solution Partner Program is a network of over a thousand agencies to help you resource your marketing strategy with HubSpot. Whether you need someone to help create content, set up ads, or build workflows, there’s a partner here for you.

HubSpot Community

Our Community is there when you need them. Whether it’s getting set up or figuring out the best way to customize Marketing Hub for your needs, there are over 85,000 community members ready to answer your questions.

Knowledge Base

You’re busy. You don’t have time to file a support ticket. You’re also extremely smart and can find answers on your own. Search our comprehensive Knowledge Base to answer any question you might have about our products.

See the benefits of hosting your site on HubSpot today.

Explore how CMS Hub can take the pain out of your website management.