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Wix vs Squarespace

What’s the best content management system for website building?

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Overview

Building a website doesn’t have to be complicated. Popular content management systems (CMS) such as Wix and Squarespace let you build websites in minutes.

This page compares Wix vs. Squarespace to help you select the right platform for your website. 



What is Wix?

Wix is a popular cloud-based website builder. Its plans include web hosting, custom domain names, ecommerce tools, and CMS features.

What is Squarespace?

Squarespace is a CMS with an accessible interface. It supports blogging, ecommerce, marketing, and analytics.

How HubSpot Measures Up

HubSpot’s Content Hub offers premium website hosting for free, without extra charges based on usage. You focus on creating great content. We'll take care of the infrastructure behind your website.

HubSpot is a leading customer platform that offers a suite of software products and tools designed to help businesses manage and grow their marketing, sales, and customer service efforts.

Get started free Get a demo

Capabilities

The content management system you choose depends on your priorities.

Let’s look at a Wix vs. Squarespace comparison in terms of common considerations: ease of use, customization, SEO, customer support, and pricing.

Compared to other website builders, Wix is more beginner-friendly. It has an intuitive drag-and-drop builder and a Site History feature that lets users recover content if something goes wrong.


Although its functionality is similar to Wix, Squarespace's backend has a steeper learning curve than most CMS software options. It also doesn't have auto-save features.

Wix templates and add-ons help customize your website design and extend its functionality. However, users can't switch themes when the site goes live. If you're creating a multipage website on the Wix editor, you’ll have to use the same template for all pages and customize them.

Squarespace’s responsive themes are built with the same underlying style and structure, making it easier to change your design. However, only users on the Squarespace Business plan and onwards can edit CSS and HTML files.

Wix features let you optimize for on-page SEO, but its built-in SEO tools are limited. Also, Wix uses absolute positioning, meaning you need to create two versions of your site to be mobile-friendly.


Squarespace allows you to optimize for on-page SEO elements. Like Wix, users are limited to the SEO features it provides. However, Squarespace’s templates are fully responsive and mobile-ready.

Wix offers 24/7 dedicated email, live chat, or phone support — users are first encouraged to find answers in the Wix Help Center.

You can reach Squarespace’s customer support team 24/7 via email and live chat or check their comprehensive Help Center for answers.

Wix’s pricing for its paid plans starts at $16, but its basic plan is ad-supported. Higher-tiered plans offer additional perks like ad-free experience, free domain, extra bandwidth, and storage.

Additional apps from the Wix App Market may range from $3 to $20.

 

Squarespace has four paid pricing plans. They come with unlimited bandwidth, SSL certificates, templates, and a free custom domain for a year. Squarespace pricing ranges from $1 to $49/month.
Squarespace extensions add capabilities to your website and cost anywhere between $5 to $40. 

Content Hub Overview

Choosing the right CMS is crucial. Marketers need to ensure that the one they select covers all bases.

Ease of Use

The ideal CMS has all the features a beginner needs to host content and build a website on one platform.

HubSpot’s Content Hub is a fully-integrated system that empowers you to manage and publish content that captures leads using HubSpot’s AI-powered, Smart CRM.

SEO Features

Search Engine Optimization (SEO) helps your website rank high in search engines. But it isn’t just about content.

Website builders like HubSpot Content Hub offer built-in SEO functionality including our SEO recommendation tool, responsive themes, auto-generated sitemaps, and the URL redirects tool.

Customizations

Your CMS should let your brand’s personality shine through.

With HubSpot’s CMS, you can choose from many pre-built website themes and tweak your website easily using the drag-and-drop editor.

Security

Keep your customers’ data secure to protect your brand’s reputation. 

Look for a CMS like HubSpot that offers built-in security features like web application firewalls, SSL certificates, 24/7 site performance monitoring, and threat detection.

All-in-one customer platform to help grow traffic and generate leads.

Content Hub combines data from a CRM platform to give you a unified view of your customers across all engagement channels. 

HubSpot Content Hub provides a 360-degree view of your customers across marketing, sales, and service so you can monitor interactions and build better relationships with customers — without writing a line of code.

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Accelerate the content creation experience.

Creating content is a breeze with pre-built themes and templates that match your brand. Tweak your website with the drag-and-drop editor until it looks the way you want.

HubSpot’s Design Manager allows you to build custom templates and styles using JavaScript, HTML, HubL, and CSS on your published pages.

Optimize content for conversions.

Increase conversions by learning what content your customers like. HubSpot’s CMS offers built-in tools like adaptive testing and attribution reporting so you can find out which content and versions of your website perform best.

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Achieve business growth without growing pains.

Content Hub is designed for growing companies. It provides all the tools you need to scale quickly and easily. Email forms, follow-up emails, and landing pages nurture and convert leads into customers, and SEO features help you boost traffic. 

Whether you're a small business or a large enterprise, Content Hub enables you to grow your business without growing pains.

Secure customers with improved performance.

Developers will love Content Hub’s security features such as global CDN, Web Application Firewall, and SSL encryption. IT teams will also appreciate local development tools, serverless functions, and code alerts — all of which come with extensive documentation and an active community for easy troubleshooting.

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What are customers saying?

HubSpot Content Hub was named a "leader" by G2 Crowd in the Web Content Management landscape. Check out the full report and reviews here.

    Instead of spending time designing and building web pages, CMS Hub [now Content Hub] allows me to focus on strategic campaigns to help drive sales.

    CORDALE O

    Marketing Manager

    Tribe Dynamics

    Tribe Dynamics

    HubSpot is trusted by over 205,000 businesses in more than 135 countries.

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