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[![HubSpot](data:image/svg+xml;base64,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) 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Menu - Close Search - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. [Free HubSpot CRM](https://www.hubspot.com/products/crm?version=published) [Overview of all products](https://www.hubspot.com/products/get-started?version=published) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing?version=published) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales?version=published) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service?version=published) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content?version=published) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data?version=published) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue?version=published) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm?version=published) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence?version=published) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter?version=published) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo?version=published) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps?version=published) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads?version=published) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?version=published) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?version=published) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals?version=published) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?version=published) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?version=published) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?version=published) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content?version=published) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?version=published) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?version=published) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?version=published) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?version=published) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?version=published) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?version=published) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?version=published) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?version=published) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?version=published) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?version=published) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?version=published) - [Pricing](https://www.hubspot.com/pricing/marketing?version=published) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?version=published) - [What's New in HubSpot](https://www.hubspot.com/new?version=published) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?version=published) - [Sustainability](https://www.hubspot.com/sustainability?version=published) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?version=published) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?version=published) - [Technology Partner Program](https://www.hubspot.com/partners/app?version=published) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?version=published) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?version=published) - [Startup Partner Program](https://www.hubspot.com/startups/partners?version=published) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?version=published) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?version=published) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?version=published) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?version=published) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?version=published) - [Migration](https://www.hubspot.com/services/professional/migrations?version=published) - [Premium Support](https://www.hubspot.com/services/premium-support?version=published) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?version=published) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm?version=published) - [__Overview of all products__](https://www.hubspot.com/products/get-started?version=published) - [![195140668528](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/marketing-hub.svg) \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing?version=published) - [![195146645596](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/sales-hub.svg) \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales?version=published) - [![195140668527](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/service-hub.svg) \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service?version=published) - [![195140649745](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/content-hub.svg) \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content?version=published) - [![195289608884](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/data-hub.svg) \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data?version=published) - [![195140609672](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/commerce-hub.svg) \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue?version=published) - [![195146050660](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/smart-crm.svg) \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm?version=published) - [![ProductIcons_AgentHub_Icon_Orange](https://www.hubspot.com/hubfs/assets/webteam-cms-portal/images/breeze/ProductIcons_AgentHub_Icon_Orange.svg) \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence?version=published) - [![195140649746](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/small-business.svg) \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter?version=published) - [![210646671655](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/aeo.svg) \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo?version=published) - [![195140649747](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/app-marketplace.svg) \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps?version=published) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads?version=published) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?version=published) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?version=published) - [Close deals](https://www.hubspot.com/use-case/close-more-deals?version=published) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?version=published) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?version=published) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?version=published) - [Manage content](https://www.hubspot.com/use-case/manage-content?version=published) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?version=published) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?version=published) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?version=published) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?version=published) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?version=published) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?version=published) - By Team Size - ## By Team Size - ![195309752641](https://www.hubspot.com/hs-fs/hubfs/assets/hubspot.com/global-navigation/2025/Small%20Businesses%20%26%20Start%20ups.webp?width=1035&height=450&name=Small%20Businesses%20%26%20Start%20ups.webp) ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?version=published) - ![195309752642](https://www.hubspot.com/hs-fs/hubfs/assets/hubspot.com/global-navigation/2025/Enterprise.webp?width=1035&height=450&name=Enterprise.webp) ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?version=published) - Why HubSpot? - ## Why HubSpot? - ![195309752643](https://www.hubspot.com/hs-fs/hubfs/assets/hubspot.com/global-navigation/2025/Why%20Choose%20HubSpot.webp?width=1035&height=450&name=Why%20Choose%20HubSpot.webp) ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?version=published) - ![195303448595](https://www.hubspot.com/hs-fs/hubfs/assets/hubspot.com/global-navigation/2025/Case%20Studies.webp?width=1035&height=450&name=Case%20Studies.webp) ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?version=published) - ![191228329371](https://www.hubspot.com/hs-fs/hubfs/spotlight_resized_518x225.png?width=518&height=225&name=spotlight_resized_518x225.png) ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?version=published) - [Pricing](https://www.hubspot.com/pricing/marketing?version=published) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?version=published) - [What's New in HubSpot](https://www.hubspot.com/new?version=published) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?version=published) - [Sustainability](https://www.hubspot.com/sustainability?version=published) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?version=published) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?version=published) - [Technology Partner Program](https://www.hubspot.com/partners/app?version=published) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?version=published) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?version=published) - [Startup Partner Program](https://www.hubspot.com/startups/partners?version=published) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?version=published) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?version=published) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?version=published) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?version=published) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?version=published) - [Migration](https://www.hubspot.com/services/professional/migrations?version=published) - [Premium Support](https://www.hubspot.com/services/premium-support?version=published) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?version=published) - About About - [About Us](https://www.hubspot.com/our-story?version=published) - [Careers](https://www.hubspot.com/careers?version=published) - [Contact Us](https://www.hubspot.com/company/contact?version=published) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management?version=published) [Start free or get a demo](https://www.hubspot.com/products/get-started?version=published) [Log in](https://app.hubspot.com/login?version=published) - English Select a language - [日本語](https://www.hubspot.jp/comparisons/wordpress-vs-hubspot?version=published) - [Deutsch](https://www.hubspot.de/comparisons/wordpress-vs-hubspot?version=published) - [English](https://www.hubspot.com/comparisons/wordpress-vs-hubspot?version=published) - [Español](https://www.hubspot.es/comparisons/wordpress-vs-hubspot?version=published) - [Português](https://br.hubspot.com/comparisons/wordpress-vs-hubspot?version=published) - [Français](https://www.hubspot.fr/comparisons/wordpress-vs-hubspot?version=published) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales?version=published) # HubSpot vs WordPress Stop wrestling with your website. Start winning customers. [Get started free](https://app.hubspot.com/signup-hubspot/cms-free?version=published) [Get a demo](https://www.hubspot.com/products/cms/demo?version=published) ## Why choose HubSpot? #### Generate traffic # __167%__ HubSpot customers see a 167% increase in website traffic ([HubSpot ROI Report](https://www.hubspot.com/hubfs/Data%20Assets%20Repository/ROI%20Report%202025/HubSpot%20ROI%20Report%202025.pdf?version=published)) #### Tie content to revenue # __86%__ 86% of marketers using HubSpot say it increased the ROI of their marketing activities (Internal HubSpot Research)1 #### Simplify maintenance # __87%__ 87% of HubSpot users say the platform is easy to use ([HubSpot ROI Report](https://www.hubspot.com/hubfs/Data%20Assets%20Repository/ROI%20Report%202025/HubSpot%20ROI%20Report%202025.pdf?version=published)) ##### Customers who made the switch to HubSpot - ![apptega](https://www.hubspot.com/hs-fs/hubfs/apptega.png?width=173&height=40&name=apptega.png) - ![new-breed-unified-marketing-and-sales-logo2](https://www.hubspot.com/hs-fs/hubfs/Agency/PAC/2017%20Partner%20Logos%20NAM%20LATAM/new-breed-unified-marketing-and-sales-logo2.png?width=142&height=40&name=new-breed-unified-marketing-and-sales-logo2.png) - ![Patsnap (2)](https://www.hubspot.com/hs-fs/hubfs/Patsnap%20%282%29.png?width=133&height=40&name=Patsnap%20%282%29.png) Previous Next - > We had built a Frankenstein monster in WordPress. Changing one small item on a page resulted in unintended changes on five other random pages. Our dev team would constantly have to drop what they were doing and fix our website, and managing plugins was a constant worry of ours... The process of migrating over to HubSpot was painless. Our web development agency took some direction from us, and was able to build exactly what we were looking for on the backend. Joelle Palmer Digital Marketing Manager [Apptega](https://www.hubspot.com/case-studies/apptega-inc?version=published) - > To have a sales-ready site you need to take into account the different stages of the buyer’s journey throughout the site. What we’ve been able to do with the HubSpot CMS Hub \[now Content Hub] is not only to make your brand look great online but also to serve up relevant content that a person wants to engage with. Patrick Biddiscombe VP of Sales and Strategy [New Breed](https://www.hubspot.com/case-studies/new-breed?version=published) - > The boost to organic traffic has been remarkable. When I first started, apart from our brand name, we had no keywords ranking in the top three Google results and less than five in the top ten. Now, we have fourteen keywords in the top ten, and three of those are in the top three! Ade Risidore Marketing Director [PatSnap](https://www.hubspot.com/case-studies/patsnap?version=published) ##### What makes HubSpot different? ![MH_AEO_BrandVisibilityScore_EN_03102026](https://www.hubspot.com/hs-fs/hubfs/MH_AEO_BrandVisibilityScore_EN_03102026.png?width=567&height=425&name=MH_AEO_BrandVisibilityScore_EN_03102026.png) ## Generate traffic WordPress is great for building websites, but HubSpot helps you grow your business. Generate websites, blogs, and landing pages using [AI](https://www.hubspot.com/products/artificial-intelligence?version=published). Repurpose content for other channels with [content remix](https://www.hubspot.com/products/content/content-repurposing-software?version=published). Start winning AI-powered search results using [AEO](https://www.hubspot.com/products/marketing/aeo?version=published). And expand your audience through [ads](https://www.hubspot.com/products/marketing/ads?version=published) and [social](https://www.hubspot.com/products/marketing/social-inbox?version=published). That's not just content management. That's a growth engine. ![MH_MarketingAnalytics_MultitouchAttributionReport_en_01162026](https://www.hubspot.com/hs-fs/hubfs/WBZ%202025%20Rebrand/Product%20UIs/2025-%20Marketing%20Hub/EN/MH_MarketingAnalytics_MultitouchAttributionReport_en_01162026.webp?width=567&height=425&name=MH_MarketingAnalytics_MultitouchAttributionReport_en_01162026.webp) ## Tie content to revenue With WordPress, your website and your business operate in separate worlds. HubSpot connects your website directly to your marketing, sales, and service tools, so you can make the most of every interaction. [CRM-powered personalization](https://knowledge.hubspot.com/website-and-landing-pages/create-and-manage-smart-content-rules?version=published) serves the right content to the right visitor. [A/B/N testing](https://knowledge.hubspot.com/website-and-landing-pages/create-adaptive-tests-for-pages?version=published) optimizes every page. [Reporting](https://knowledge.hubspot.com/reports/create-attribution-reports?version=published) connects every asset back to revenue. And Breeze [customer agent](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?version=published) gives every visitor the right answer, right when they need it. One connected system. One unified experience. ![CH_LandingPage_AiBuilder_en_11252025](https://www.hubspot.com/hs-fs/hubfs/WBZ%202025%20Rebrand/Product%20UIs/2025-%20Content%20Hub/EN/CH_LandingPage_AiBuilder_en_11252025.webp?width=567&height=425&name=CH_LandingPage_AiBuilder_en_11252025.webp) ## Simplify maintenance WordPress is free. The infrastructure and plugins you need to actually run it? Those aren't — and the complexity compounds as fast as the cost. Hosting, security, 24/7 maintenance. HubSpot includes all of it. Manage [consent](https://knowledge.hubspot.com/privacy-and-consent/customize-your-cookie-tracking-settings-and-consent-banner?version=published). Stage content [updates](https://knowledge.hubspot.com/website-pages/redesign-and-relaunch-your-site-with-content-staging?version=published). Monetize with [memberships](https://www.hubspot.com/products/cms/memberships?version=published). No plugins required. Your developers get the depth they need. Your marketers get the autonomy they want. HubSpot keeps your business moving forward. Previous Next - ![Leader Summer 2024](https://www.hubspot.com/hs-fs/hubfs/G2%20badges%20all/G2%20badges%20Winter%202023/badge-leader.png?width=100&height=130&name=badge-leader.png) - ![Leader Enterprise Summer 2024](https://www.hubspot.com/hs-fs/hubfs/G2%20badges%20all/G2%20badges%20Winter%202023/badge-leader-enterprise.png?width=100&height=130&name=badge-leader-enterprise.png) - ![Leader Mid-Market Summer 2024](https://www.hubspot.com/hs-fs/hubfs/G2%20badges%20all/G2%20badges%20Winter%202023/badge-leader-mid-market.png?width=100&height=130&name=badge-leader-mid-market.png) - ![Leader Small Business Summer 2024](https://www.hubspot.com/hs-fs/hubfs/G2%20badges%20all/G2%20badges%20Winter%202023/badge-leader-small-business.png?width=100&height=130&name=badge-leader-small-business.png) - ![Best Relationship Mid-Market 2024](https://www.hubspot.com/hs-fs/hubfs/G2%20badges%20all/G2%20badges%20Winter%202023/best-relationship-midmarket.png?width=100&height=130&name=best-relationship-midmarket.png) - ![Best Usability Enterprise Summer 2024](https://www.hubspot.com/hs-fs/hubfs/G2%20badges%20all/G2%20badges%20Winter%202023/badge-best-usability-enterprise.png?width=100&height=130&name=badge-best-usability-enterprise.png) ##### HubSpot vs WordPress FAQ ### Will HubSpot scale with my business? Absolutely. HubSpot is engineered for growth, offering robust platform reliability, advanced customization, and support for high-volume messaging. To empower large organizations, we provide a full suite of enterprise-grade capabilities, including: - Business units and multi-brand management - Sandboxes for safe testing - Content approval workflows - Advanced permission management - Custom-coded templates In fact, HubSpot uses HubSpot software, and our website (HubSpot.com) was built using HubSpot Content Hub. ### HubSpot vs WordPress, which platform provides a greater value for my investment? HubSpot Content Hub helps teams create and manage content all on one connected platform with transparent pricing. WordPress may be free to get started, but the actual implementation costs like hosting, maintenance, plugins, and development can add up fast. ### What are some features that set HubSpot apart from WordPress? HubSpot includes unique content management features like web hosting, SEO optimization, AI search optimization, forms, AI content remix, AI brand kit, custom reports and dashboards, and more that WordPress does not include. Moreover, HubSpot offers marketing, sales, service, commerce, and data management capabilities that WordPress lacks through our Marketing Hub, Sales Hub, Service Hub, Commerce Hub, and Data Hub products respectively. ### Is HubSpot customizable? HubSpot is highly customizable, and it can be used by technical and non-technical users alike. We offer a drag-and-drop builder as well as custom-code development options (more info [here](https://developers.hubspot.com/docs/cms/guides/getting-started?version=published)). ### Does HubSpot include advanced reporting? HubSpot includes customizable reports, interactive dashboards, revenue attribution tracking, site performance monitoring, and more. ### Is HubSpot secure? Yes. HubSpot offers robust security with SSL, WAF, DDoS, 24/7 security monitoring measures and more (more info [here](https://www.hubspot.com/products/cms/website-monitoring?version=published)). ### Does HubSpot integrate with outside applications and systems? HubSpot's marketplace of 2,000+ apps can connect your existing tools and help you find the right apps to grow your business ([featured apps](https://ecosystem.hubspot.com/marketplace/apps/featured?version=published)). ### What AI tools does HubSpot offer? HubSpot offers a variety of advanced AI features. Automate tasks and uncover valuable insights with Breeze assistant, agents, and features like content assistant, content remix, customer agent, and more. From creating content to streamlining processes and improving data analysis, Breeze, HubSpot's AI, gives you the competitive edge you need in today’s rapidly changing business environment. ### Where can I learn more about customers that have switched from WordPress to HubSpot? Check out a few of the many customer stories below: - [Apptega increases demo requests by 200%](https://www.hubspot.com/case-studies/apptega-inc?version=published) - [New Breed marketing boosts retainers and conversions by 100%](https://www.hubspot.com/case-studies/new-breed?version=published) - [PatSnap increases leads by 400%](https://www.hubspot.com/case-studies/patsnap?version=published) - [Partner Agency Nile increases leads by 40X](https://www.hubspot.com/case-studies/nile?version=published) ### How long does it take to get HubSpot up and running? Customers adopt HubSpot quickly because it’s so easy to use and implement. In fact, 91% of HubSpot users say it took one month or less to learn.1 ### How do I migrate and switch from WordPress to HubSpot? HubSpot makes it easy to move from WordPress with [migration](https://www.hubspot.com/services/professional/migrations?version=published) tools and dedicated support. We’ll help you transfer your website and pages so you can get started quickly. Our team and [partners](https://ecosystem.hubspot.com/marketplace/solutions?version=published) offer guided services and automated tools to ensure your data transfers smoothly — so you can focus on growing your business, not managing a migration. ## Deliver personalized digital experiences that convert with HubSpot. Content Hub is all-in-one, AI-powered content marketing software that helps you create and manage content. [Get started free Get Started](https://app.hubspot.com/signup-hubspot/cms-free?version=published) [Get a demo](https://www.hubspot.com/products/cms/demo?version=published) ![](https://www.hubspot.com/hs-fs/hubfs/CSOL/module-assets/hubspot-2025/cta-content-block/_cta_contentblock_headshots_headshot_japanese_2.png?width=380&name=_cta_contentblock_headshots_headshot_japanese_2.png) Pricing and product feature information on this page reflects what was publicly available as of April 2026. Before making a decision, verify current pricing and features with each platform's official documentation. 1\. Based on a HubSpot survey of 1,546 CRM users across the globe conduced in August 2025. Back Close ## Popular Features - [All Products and Features](https://www.hubspot.com/products?version=published) All Products and Features - [HubSpot AEO](https://www.hubspot.com/products/aeo?version=published) HubSpot AEO - [Free Meeting Scheduler App](https://www.hubspot.com/products/sales/schedule-meeting?version=published) Free Meeting Scheduler App - [Agent Hub](https://www.hubspot.com/products/artificial-intelligence?version=published) Agent Hub - [Email Tracking Software](https://www.hubspot.com/products/sales/email-tracking?version=published) Email Tracking Software - [AI Content Writer](https://www.hubspot.com/products/cms/ai-content-writer?version=published) AI Content Writer - [AI Website Generator](https://www.hubspot.com/products/cms/ai-website-generator?version=published) AI Website Generator - [Email Marketing Software](https://www.hubspot.com/products/marketing/email?version=published) Email Marketing Software - [Lead Management Software](https://www.hubspot.com/products/crm/lead-management?version=published) Lead Management Software - [AI Prospecting Agent](https://www.hubspot.com/products/sales/ai-prospecting-agent?version=published) AI Prospecting Agent - [Free Website Builder](https://www.hubspot.com/products/cms/drag-and-drop-website-builder?version=published) Free Website Builder - [Landing Pages](https://www.hubspot.com/products/marketing/landing-pages?version=published) Landing Pages - [Free Online Form Builder](https://www.hubspot.com/products/marketing/forms?version=published) Free Online Form Builder - [Free Chatbot Builder](https://www.hubspot.com/products/crm/chatbot-builder?version=published) Free Chatbot Builder - [Free Live Chat Software](https://www.hubspot.com/products/crm/live-chat?version=published) Free Live Chat Software - [Marketing Analytics](https://www.hubspot.com/products/marketing/analytics?version=published) Marketing Analytics - [Free Landing Page Builder](https://www.hubspot.com/products/marketing/landing-pages?version=published) Free Landing Page Builder - [Free Web Hosting](https://www.hubspot.com/products/cms/web-hosting?version=published) Free Web Hosting ## Free Tools - [See All Free Business Tools](https://www.hubspot.com/free-business-tools?version=published) See All Free Business Tools - [AI Search Grader](https://www.hubspot.com/ai-search-grader?version=published) AI Search Grader - [AI Search Sensor](https://www.hubspot.com/aeo-sensor?version=published) AI Search Sensor - [Make My Persona](https://www.hubspot.com/make-my-persona?version=published) Make My Persona - [Email Signature Generator](https://www.hubspot.com/email-signature-generator?version=published) Email Signature Generator - [Free Business Templates](https://www.hubspot.com/resources/templates?version=published) Free Business Templates - [Software Comparisons Library](https://www.hubspot.com/comparisons?version=published) Software Comparisons Library - [Website Templates](https://ecosystem.hubspot.com/marketplace/website?version=published) Website Templates ## Company - [About Us](https://www.hubspot.com/our-story?version=published) About Us - [Careers](https://www.hubspot.com/careers?version=published) Careers - [Management Team](https://www.hubspot.com/company/management?version=published) Management Team - [Board of Directors](https://www.hubspot.com/company/board-of-directors?version=published) Board of Directors - [Investor Relations](https://ir.hubspot.com/) Investor Relations - [Blog](https://blog.hubspot.com/) Blog - [Sustainability](https://www.hubspot.com/sustainability?version=published) Sustainability - [Contact Us](https://www.hubspot.com/company/contact?version=published) Contact Us ## Customers - [Customer Support](https://help.hubspot.com/) Customer Support - [Join a Local User Group](https://www.hubspot.com/hubspot-user-groups?version=published) Join a Local User Group ## Partners - [All Partner Programs](https://www.hubspot.com/partners?version=published) All Partner Programs - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?version=published) Solutions Partner Program - [Technology Partner Program](https://www.hubspot.com/partners/app?version=published) Technology Partner Program - [HubSpot for Startups](https://www.hubspot.com/startups/partners?version=published) HubSpot for Startups - [Affiliate Program](https://www.hubspot.com/partners/affiliates?version=published) Affiliate Program - [Facebook](https://www.facebook.com/hubspot?version=published) - [Instagram](https://www.instagram.com/hubspot/?version=published) - [Youtube](https://youtube.com/user/HubSpot?version=published) - [Twitter](https://x.com/HubSpot?version=published) - [Linkedin](https://www.linkedin.com/company/hubspot?version=published) - [Reddit](https://www.reddit.com/r/hubspot?version=published) - [Tiktok](https://www.tiktok.com/@hubspot?version=published) [![Download on the App Store](https://www.hubspot.com/hs-fs/hubfs/app%20store%20high%20res.png?width=136&height=45&name=app%20store%20high%20res.png)](https://apps.apple.com/us/app/hubspot/id1107711722?version=published) [![Get it on Google Play](https://www.hubspot.com/hs-fs/hubfs/google%20play%20high%20res.png?width=136&height=45&name=google%20play%20high%20res.png)](https://play.google.com/store/apps/details?version=published) 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