Connect Program Branding Guidelines

Reference this page whenever you're referring to your integration, referencing your relationship to HubSpot, using HubSpot branding assets, or running an AdWords PPC campaign for your integration.

Here at HubSpot, we want to ensure we’re serving our customers around the globe in a recognizable and consistent way as they interact with our platform: on the web, in product, and in person at events.

If you’ve already built or plan to build an integration for HubSpot, we’ve designed these handy set of guidelines for you, as we recognize that it’s our growing community of partners who really help us provide a positive, consistent experience. So, thanks in advance!

Referring to Your Integration

It’s important to make sure your brand is distinct from HubSpot’s; here are the do’s and don’ts.

Dos:

  • Do: indicate in your marketing materials that your software integrates with HubSpot, or that it was built “for HubSpot.”
    • Examples: “Hooli + HubSpot Integration” or “The Hooli integration for HubSpot”
  • Do: if you're naming your integration something other than "X and HubSpot integration," be sure to create something that is distinct from HubSpot's brand and products. 

Don'ts:

  • Don't: call your integration as “connector” or something other than “integration.”
    • Example: “Hooli-HubSpot Connector” won’t fly.
  • Don't: modify, imitate or abbreviate any HubSpot brands or names anywhere in the naming convention.
    • Examples: “HubConnector” or “HubSync” would be no-gos.
  • Don't: use your product name + “X for HubSpot” or a generic description of your product + “X for HubSpot.”
    • Examples: “Hooli for “HubSpot” and “CRM for HubSpot” wouldn’t be ok.
  • Don't: brand your integration using the word "inbound" in a way that ties it to our annual INBOUND event. 
    • Examples: “Inbound Event Integration for HubSpot” or “Inbound and HubSpot integration.”

Format:

  • When referencing a specific integration, use one of the following formats:
    • “The HubSpot + Eventbrite integration"
    • “The Eventbrite integration”
  • Capitalize the “S” in “HubSpot”. You’d be surprised at how many times that doesn’t happen. Sigh.

Referring to Your Relationship With HubSpot

  • Do: Tell the world you’ve “built an integration for the HubSpot platform.”

    Don’t: Refer to yourself as an integration partner, Connect partner or that you’ve “partnered with HubSpot.” This includes press releases, references in videos, listings on your website, or in any other marketing material you may be using.

  • Do: Tell the world you’ve “built an integration for the HubSpot platform and have joined HubSpot’s Connect Program as a beta integrator.

    Don’t: Refer to yourself as an “integration partner,” “Connect partner,” or that you’ve “partnered with HubSpot”. This includes press releases, references in videos, listings on your website, or in any other marketing material you may be using.

  • Do: Tell the world you’ve “built an integration for the HubSpot platform and have joined HubSpot’s Connect Program as a Connect partner with a certified integration.”

    Do: Refer to your integration as a “certified integration.”

    Don’t: Refer to yourself as “certified partner,” as that only applies to the integration itself.

  • Do: Tell the world you’ve “built an integration for the HubSpot platform, which has reached the status of a premier integration.”

    Do: Refer to your integration as a “premier integration."

    Don’t: Refer to yourself as “premier partner,” as that only applies to the integration itself.

HubSpot Connect Program Logos

Download high-quality versions of the HubSpot Connect Program logo here.

For HubSpot company logos and brand guidelines, please refer to the HubSpot Style Guide.

AdWords PPC Campaigns

If you’d like to run an AdWords PPC campaign that mentions your company and HubSpot in relation to our partnership, you’ll need to request approval from HubSpot and Google for the trademark use.

Here’s how the process works:

  1. Email your request to trademarks@hubspot.com (please cc connectmarketing@hubspot.com), including all copy and variations of the ads you wish to run.* Please include the following details as well:
    • 10-digit CID (Customer ID)
    • Complete addresses associated with the account
    • Full legal name of the company on the account
    • Official URL of the account
  2. We’ll review the copy, make any appropriate edits, and have you sign a release (that includes the approved copy) via DocuSign.
  3. Once we receive the signed document from you, we’ll countersign the release, send it back to you, and HubSpot will initiate the approval process with Google, which can take up to 3 business days.
  4. We’ll notify you when Google has approved the request.
  5. You’ll then submit your ads to Google.

*AdWords copy should be factual and cannot include disparaging or superlative wording.

The Fine Print

While it’s never made us feel great, we have required integrators and Connect Partners not in alignment with the branding guidelines to change corporate and/or product name(s), domain names, social media assets, signage, printed promotional materials, website copy or logos, product descriptions, demos, booth design, messaging, and other materials. Costs for rebranding or the production of new material to comply with our branding guidelines is the sole responsibility of the partner and/or sponsor.

Basic trademarks and copyright can be found here. Utilize these for basic guidelines around HubSpot’s name usage and copyrights. Keep in mind, if you’ve built an integration between HubSpot and another platform you’re not affiliated with, the latter will most likely have its own branding and usage guidelines, so be sure to consult their respective documentation.