Conversational
Marketing
Market better, sell better
connect better, grow better
…with conversations.
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We need to have a chat.
Grab a cup of coffee or a glass of wine or something.
This marketing thing you do? It has to change.
Why?
Because the world is changing. Your customers are changing. So what works is changing too.
Everything is getting more…
But at the same time it‘s all getting more…
Think about how you interact every day
with your friends.
Instagram Stories, Facebook Messenger…
With your family.
Text, WhatsApp…
Even with your grandma.
[Hi Grandma!]
But when it comes to marketing,
things are still a bit…
But when it comes to marketing, things are still a bit…
Inbound marketing was born to fight this.
To re-invent marketing so it‘s less…annoying.
And it‘s been hugely, spectacularly successful.
The debate is kind of over…
marketing that delivers value is the way to go.
Inbound is here to stay.
But, today, people want more from you.
- They want you always on.
- Always there.
- Always knowing who they are.
- Always ready to help.
This is still inbound.
But it‘s a new dimension for marketing.
(And for sales and customer service, too)
This is
conversational
marketing.
Live chat
Like this…
Bot chat
Or like this…
Messenger
Or even like this…
Whoa.
See what just happened there?
What happened was
conversational
marketing.
(even when it‘s a bot)
Conversational marketing is hotter than a hot thing on a steam table.
It‘s growing incredibly quickly.
We use it at HubSpot and it really, really works.
But here‘s the thing…
Some people approach conversational
marketing as a separate channel.
In its own silo.
That‘s a
huge mistake.
Because conversational marketing works
best when it‘s integrated with your entire
marketing mix—and your whole business.
When a chat can lead to an email (and vice versa).
When a bot helps you speed through a web form.
Or a message on Facebook links to a piece of
content.
When you approach it this way,
conversational marketing isn‘t a
complicated new thing that you have to
build and master and somehow integrate.
It‘s a simple, sensible addition to the
inbound marketing you‘re already doing.
This is
inbound marketing…
with a rocket under it.
This is
HubSpot
conversations.
Conversational marketing that‘s built into
your HubSpot platform.
So you can plan and deploy live
chat… and chat bots… and
Facebook Messenger sessions…
And monitor your conversations
from a unified inbox.
And it‘s all built on HubSpot
CRM, so you see the complete
context for every conversation.
COOL huh?
Glad we chatted?
Let‘s rock and roll with this conversation stuff.
The first step is the easiest
and most important.
It‘s time to get really good at marketing using
these conversations tactics we talked about. We‘ve
got 15 videos teed up to get you started now.