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CUSTOMER AGENT

Your always-on support agent. Built to handle more.

Customer agent resolves questions, takes action in your CRM, and hands off to your team with full context. That means faster resolutions and happier customers.

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Real results from customer agent users.

  • 70%

    average resolution rate (top teams hit 90%)

  • 74%

    more tickets closed by customers using customer agent, on average

  • 84%

    higher ticket resolution rate by customers using customer agent, on average

Customer support that works the way you do.

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Customer support that works the way you do.

No two businesses are alike, and your agent should reflect that. Train it on your content and brand voice, personalize it by audience segment, and let it take action in your CRM, Shopify, and the other tools your team uses. Your agent works the way your business does.

You shouldn't have to guess how your agent will perform with real customers. Test before you go live, roll out at your own pace, and step in whenever you need to. Conversations are tracked in the same help desk your team already works from, so your team has the full picture.

The best support agents get better over time. Customer agent doesn't just handle volume; it learns from it. See what's working, coach the agent where it needs work, and improve quickly so your support keeps up as your business scales.

TRUSTED BY 306,000 CUSTOMERS WORLDWIDE

See customer agent in action.

Pay when work gets done.

Customer agent is available at half the price of leading competitors. Professional and Enterprise editions of HubSpot are required to access customer agent, which runs on HubSpot Credits.

See pricing

Messaging

$0.50

per resolution

Voice

$0.50

per minute

One agent. All of your channels.

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Voice

Customers who call don't want to wait. Customer agent handles inbound calls in real time with natural, conversational responses. It transfers to your team with full context when they need to step in.
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Email, Chat, and Forms

Your highest-volume channels, handled automatically. Customer agent responds from your domain using each customer's full history, so answers are accurate and personal.
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WhatsApp and Messenger

Give your customers instant, on-brand support inside the social apps they already use. Use customer agent on WhatsApp and Facebook Messenger.

How real teams are using customer agent.

Explore more customer stories.
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    Synergym resolves 85% of support requests autonomously.

    "HubSpot’s customer agent is autonomously resolving 85% of the support requests we receive in a satisfactory way. That has freed up an enormous amount of operational time, allowing our team to focus on higher-value tasks."

    Alejandro Viano

    Brand Manager

    Read full customer story

AI that's easy to use and easy to trust.

HubSpot’s AI runs on a secure infrastructure, giving you full visibility into how your data is used and the controls to manage it.

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You control what AI can access.

Third-party AI providers are contractually prohibited from training their models on your data — and you can control what they have access to.

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No surprises. Full transparency.

HubSpot publishes model cards that explain how its AI features work, what data they use, and what safeguards are in place — so your security team can review and verify. Visit HubSpot's AI Trust Center.

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Built on enterprise-grade security.

Your data is protected wherever it lives. HubSpot enforces least-privilege access controls, encryption, logging, and monitoring. We validate our safeguards through regular penetration testing, vulnerability scans, and independent security audits such as SOC 2 Type 2.

All of your AI tools, built on the same data.

See more of HubSpot's AI tools, all connected to your CRM.

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    Prospecting agent

    Watch accounts for buying signals, find the right contacts, and draft outreach before your rep picks up the phone.
    See more

Frequently asked questions

Get answers to frequently asked questions about HubSpot’s AI customer agent.

HubSpot's customer agent is an AI-powered support agent that automatically handles customer inquiries, resolves tickets, and escalates complex issues to your team — with full context.

Unlike traditional chatbots, customer agent understands natural language, works across chat, email, social, and voice channels, and continuously improves based on real customer interactions. It runs 24/7 without human intervention, so customers get answers instantly and your team focuses on higher-value work.

Customer agent is priced per conversation resolved, at $0.50 per resolution.

A resolution means support was provided by the agent, and the conversation was not handed to a human rep for 72 hours. A resolution can also occur if customer agent qualifies a lead. Learn more about how customer agent resolves conversations in our knowledge base.

Customer agent is available to Professional and Enterprise subscriptions and runs on HubSpot Credits. Some subscriptions include monthly credits; more can be purchased as needed. Visit our pricing page for full details.

HubSpot's AI customer agent reflects your brand in every conversation because it's trained on your specific business content: your knowledge base, website, CRM data, and historical conversations, not generic AI defaults.

You control the brand voice, set rules for how it responds, and personalize interactions by audience segment. Before going live, you can batch test different scenarios and roll out gradually so you scale only when you're confident. When a question needs action, like sending order status updates via Shopify or taking action in your CRM, customer agent handles that too, within the rules you set. It maintains your brand voice across every channel your customers use, including chat, email, voice, and messaging apps.

Customer agent is available in all HubSpot-supported languages.

Traditional chatbots follow decision trees and break on unexpected questions. Customer agent uses AI to understand context, respond naturally, and improve over time. It can handle nuanced questions, know when to escalate, and deliver fast, human-like support — without feeling robotic.

Customer agent uses AI to handle customer inquiries in real-time, provide instant responses, and intelligently route complex issues to human agents when needed. It can handle multiple conversations at once — all while staying accurate and on-brand.

Yes! Customer agent is highly customizable.

You can feed unstructured data like PDFs, meeting transcripts, and company documents, so customer agent provides accurate, contextual responses based on your business information. You can also tailor how customer agent interacts with customers and convert existing context into helpful answers — all without any coding required.

Additionally, HubSpot Marketplace offers a library of HubSpot-built agents and custom assistants that you can discover and install to expand your AI capabilities.

Better support starts before your team picks up the ticket.

Customer agent handles the volume so your team can focus on the conversations that need them most.

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