NSK was spending too much time cold calling, and too much money on PPC ads. They had enlisted an SEO consultant to help them rank for top keywords, but the results were less than ideal: they only ranked for one keyword. On top of this, NSK's website was more of a static brochure than an engine for generating leads and collecting lead intelligence.
increase in new client revenue
increase in lead volume
decrease in paid marketing spend
NSK Inc. is an information technology consulting and outsourcing firm with a focus on small and medium business IT management.
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