Uneedcomms is a service provider based in South Korea that offers an all-in-one solution for businesses in the eCommerce space. Their services include website design, online advertising and user experience improvements, all delivered by data-backed analysis to produce the best outcomes for clients. Sean Lee is a member of Uneedcomms’ seven-person marketing team that looks after all of the company’s marketing needs in-house. Before implementing HubSpot, Uneedcomms had no central database in which to house their customer information, which resulted in communication problems across their marketing, CRM and sales teams. They had no efficient means by which to track leads, and manual processes were eating into the time they had to focus on more important tasks. With HubSpot, the company has been able to create a central database for all customer information and eliminate cross-functional communication issues, as well as track leads consistently along the funnel. This has resulted in 45% more leads being captured each month, along with a 20% increase in the number of leads generated. Not only that, they’ve saved 20% of time spent on manual processes through the automation capabilities of HubSpot, leaving extra time to put their efforts into more value-adding tasks.
increase in monthly leads generated
more leads captured each month
time saved by automating manual processes
Uneedcomms is a service provider based in South Korea that offers an all-in-one solution for businesses in the eCommerce space. Their services include website design, online advertising and user experience improvements, all delivered by data-backed analysis to produce the best outcomes for clients.
Prior to HubSpot, Uneedcomms had no central database on which to hold their customer information. The marketing, CRM and sales teams all relied on several different platforms, such as Redmine and MailChimp, with each platform serving a different purpose for every team. As the business grew, the limitations of these in isolation became apparent, with development and maintenance needed internally on an ongoing basis. The flow of data delivery between teams, or even team members, was not flexible or efficient enough for what Uneedcomms wanted to
To transfer data, they relied on manually exporting it from one platform and importing it onto another, which invariably caused accuracy and timing issues in the process. It was at this point the company realised that they needed a platform that could integrate all this data from their legacy platforms and allow teams to work together more efficiently, while also freeing up time spent on system development and manual processes.
While Uneedcomms initially considered a number of solutions, including Marketo, the user-friendly interface of HubSpot is what ultimately appealed to the company. HubSpot also offered the all-in-one capability to meet all their needs, with the simple integration value of the HubSpot suite a particular selling point. “We looked at a few other solutions, such as Marketo, but we saw the integration value of HubSpot. Using HubSpot doesn’t feel like working, it’s really fun and easy to use.”
Having initially used the HubSpot free option, Uneedcomms were already familiar with the HubSpot suite when the onboarding process began. Sean stated that the company used the onboarding to help get further up to speed with all the new features that they could avail of, with every query being addressed in a helpful way. “We already had a good idea of the UI and UX of HubSpot, so the onboarding was really good and helped to answer any questions we had.”
The marketing team then began to create workflows and emails that could track, nurture and deliver quality leads to the CRM and sales teams. In an exceptionally creative move, they used workflows to localise information they gathered into Korean, then pass this onto the sales team to use when contacting prospects and developing a strategy to close opportunities. They also used the HubSpot CRM and sales features to address their data consistency issues, whereby the marketing, CRM and sales teams all had access to the same customer information. This meant that marketing could deliver promotions, which generated leads for the CRM team to get in touch with, and qualify for sales to further nurture down the funnel. The use of workflows and implementation of a central database has also resulted in the automation of many manual processes, saving much time and effort across the board.
Since implementing HubSpot, Uneedcomms have reported some sensational success metrics. They’ve been able to generate 20% additional leads each month and capture an amazing 45% more of these leads than they had previously. Their myriad of manual processes
As for what’s next, Sean pointed to a desire to increase focus on the HubSpot Workflows feature. The company are planning to design and build workflows that facilitate even more contextual targeting and email campaigns to suit every customer and lead, further improving the lead nurturing process. When asked if he would recommend HubSpot to peers or colleagues, Sean gave an unwavering seal of approval: “I would definitely recommend HubSpot. Many companies don’t have integrated solutions like HubSpot, and if they see what’s possible with it, they’ll be able to greatly improve their business processes.”
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