HubSpot for Ecommerce

HubSpot for ecomm brings inbound to your marketing mix. You’ll generate more traffic with paid + organic, build a brand your market loves, and increase revenue from your existing customers base.

An injection of inbound

"What got us here, won't take us where we want to go.” This is something we often hear from online retailers and it’s why we’re bringing inbound to ecommerce. This page will introduce you to new tools and tactics that bring inbound to your marketing mix and re-energize your growth.

  1. Native Shopify Integration (Beta)

    HubSpot customers now have access to a new, HubSpot built integration with ecommerce leader Shopify. When connected you can easily use your online store data to inform your sales and marketing.

    What's inside? 

    Marketing Automation for ecommerce
    Use your ecommerce data such as deal stages, or purchase pattern as signals to trigger workflows. This means easy abandoned cart nurturing, order processing, and more. 

    Track Products and Orders
    You’ll be able to bring orders into HubSpot as deals. This lets you organize and analyze purchasing patterns, customer LTV, and more. It also gives you a signal to build lists and create custom segments. 

    Request an Invite ››
  2. Introducing Bridge (Beta)

    For teams that aren’t on Shopify or don’t want to switch, we’re introducing Ecomm Bridge. A new set of API’s built specifically for the ecommerce use case. Bridge gives technical teams an official and streamlined way to connect online stores to HubSpot. Bridge is currently in a limited beta and will roll out over the coming months.

    Request an Invite ››

How inbound upgrades the ecommerce playbook

Build a brand people love

Adding inbound to your powerful direct response marketing will help you rank in organic search, establish your brand and grow your social reach. It’s time buyers know exactly what you stand for.

Convert Traffic into Sales

Over 95% of website visitors don't buy anything on their first visit. Use HubSpot create optimized product pages, landing pages for ads, and emails that deliver a more customized online shopping experience for your audience.

Personalize your Marketing

Use buyer purchase and website behavior to personalize customer marketing, email campaigns, and webpages for abandoned cart nurturing, upsell campaigns, and more.

Track and Attribute Revenue

Get a view of your entire funnel by tracking customers from their first site visit to their latest purchase. HubSpot for Ecom provides direct attribution reporting between marketing efforts and digital dollars spent.

HubSpot for Ecommerce

Connect HubSpot to your Online Store

With powerful integrations


Automatically sync customer and order data from Shopify or Bigcommerce into your HubSpot account.

Learn More ››


Connect Magento and HubSpot to increase online sales from new customers and increase repeat sales from existing customers.

Learn More ››


Revenue Conduit provides a deep, seamless integration between HubSpot and shopping carts Magento, Shopify, BigCommerce and WooCommerce.

Learn More ››
  • We love the ability to set up campaigns and triggers based off of customer behaviors. We've seen a lot of success with targeting to these customers and making sure we are sending the right message at the right time.

    Kimberly Horn, Digital Marketing Manager


  • We were flying blind with only basic marketing data, and we needed a better way to measure the impact of marketing activities on generating sales. HubSpot has helped us acquire customers more quickly, more cheaply, and more efficiently.

    James Thrasher, Digital Marketing Manager

    Atlas RFID Store

  • HubSpot has allowed us to differentiate ourselves from our much-larger and more resourced competitors. Our competitors don't have focused strategies centered on the topics that consumers are looking for. We do that, and the benefits have been significant.

    Erik Bjornstad, Technical Sales Director

    Bell Performance