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Join small, collaborative sessions led by HubSpot Professors. Connect with other HubSpot users, tackle practical tasks in real time, and walk away with something you built, ready to use right away.
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Build with HubSpot: Beyond SEO, Winning the AI Search Era with AEO
Jun 22, 2026 · 7:00 PM (UTC)
When your buyers ask AI tools about your category, is your brand showing up? In this interactive session, you’ll learn how Answer Engine Optimization (AEO) helps you understand your AI visibility, uncover gaps, and take action inside HubSpot. Led by a HubSpot Academy Professor, this session will show you how AEO differs from traditional SEO, how to use HubSpot’s AEO Grader, and how to turn those insights into practical next steps. Here’s what we’ll cover together: 🔍 AEO vs. SEO: Learn why both matter in the AI era. 📊 AEO Grader: Evaluate your brand or a competitor and interpret the key insights. ⚙️ HubSpot Setup: See how ICP, Products & Services, and Breeze support stronger AEO outcomes. 🎯 Action Plan: Leave with clear next steps to improve your visibility in AI search. By the end, you’ll know how to assess your brand’s AI presence, spot the gaps that matter, and use HubSpot to take action with confidence.
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