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Build With HubSpot: High-Converting Pop-Up Forms

Sep 30, 2026 · 8:00 AM (UTC)

Without the right lead-capture setup, most visitors leave without becoming leads. Convert more of the demand you already earned with pop-up forms. Your site gets traffic, but without a dedicated lead-capture setup, most visitors leave without ever identifying themselves. Every campaign dollar you spend driving those visitors to your site produces a fraction of the leads it should, and poor conversion means no new pipeline to show for it. In this hands-on session, a HubSpot Academy Professor will guide you through building a pop-up form inside your HubSpot account. You’ll create a CTA with a compelling offer, that appears at the right moment, and is configured to collect higher-quality lead data for your CRM. After the session, you’ll have a pop-up form ready to publish on your website. WHAT YOU'LL LEARN: Build pop-up forms that convert more of your existing website traffic into leads. You'll go step-by-step in your account to: 01. Build a pop-up CTA that stops visitors and captures leads Create a pop-up CTA with an image and embedded form in HubSpot so visitors have a clear, compelling prompt to share their contact information instead of leaving your site. 02. Collect the contact data that actually drives your marketing Create a custom contact property and add it to your form so every submission delivers the segmentation and targeting data you need for personalized follow-up, not just a name and email. 03. Set targeting rules that show your CTA at the highest-intent moment Configure display triggers based on page URL, scroll depth, and time on page so your pop-up appears when visitors are most likely to convert, not just whenever they first arrive. After this session, you'll be ready to connect your new pop-up form to a welcome workflow or a lead nurturing sequence so every submission kicks off follow-up in HubSpot automatically. WHO THIS SESSION IS FOR: You manage marketing or website content and want to start converting more site visitors into leads without adding more tools or increasing your ad budget. You've set up basic contact forms before but want more control over who sees them, when they appear, and what data they collect. You're using HubSpot for email or CRM but want to connect your site's lead capture so new contacts flow directly into your HubSpot account.