Reach billions across Google’s network – from Search to YouTube and beyond. Capture high-intent users and discover new audiences early. And with every click, visit, and conversion tracked in HubSpot, you get the full journey – from first search to final sale
Google’s AI combines Search for controlled, high-value keyword capture with Performance Max for cross-channel discovery and conversion, helping you reach the right customers at every stage.
.gif?width=960&height=960&name=Untitled%20design%20(5).gif)
Target potential customers at the moment they search. You keep full control of your keywords, budget, and brand messaging, while Google AI uses your CRM data to prioritize bidding on the people most likely to convert.
Find and convert new customers across YouTube, Gmail, Maps, Display, and Discover. Simply set a goal, and Google AI uses your CRM data to find people who look just like your best customers, automatically optimizing the targeting and bidding to show your ads where they perform best.
-png-1.png?width=18&height=16&name=Untitled%20design%20(2)-png-1.png){kind=small}
Use both to cover all of your bases. Search helps you capture precise intent in the moment, while Performance Max works in the backgrounds to find new growth opportunities across the rest of Google
Using both gives you the best of both worlds: precision where it matters and reach where it counts.
Your Roadmap to Lead Generation That Drives Real ROI
.png?width=380&height=380&name=Copy%20of%20Instagram%20Post%20-%2011%20-%20Hub%20Academy%20Training%20-%20Dark%20(3).png)
-1.jpg?width=120&height=120&name=4-DSCF4181%20(1)-1.jpg){kind=avatar}
Google Ads’ Performance Max campaigns help us develop quality headlines and descriptions and give variety to our expansive offerings as an association for construction financial professionals and industry service providers, from membership and thought leadership to education and CCIFP certification. Shifting to Performance Max has helped our impressions skyrocket — from 47,000 in June 2025 to more than 4 million in January 2026. We also drove in more of our audience, with clicks rising from 3,900 to more than 32,000 in the same period.
Madeline Polino-DiSanti
Communications Manager/Assistant Editor, CFMA Building Profits, Construction Financial Management Association (CFMA)
*HubSpot Conducted Survey Analysis, July 2024, with a total of 1,262 B2B and B2C marketing professionals using Google Ads in HubSpot across industries.
Get 2X Google Ads credit to boost your budget. For a limited time, new advertisers in the US can choose a sign-up offer and get 2X back in Google Ads credit after meeting the spend requirement. Offer for new advertisers only. See terms below.
