Enhanced conversions for web enables more accurate conversion measurement by increasing observable data and improving conversion modeling quality. It matches hashed, first-party, user-provided data from an advertiser’s conversion page (e.g. email addresses) against Google logged-in and consented data for measurement purposes.
Enhanced conversions and the new world of measurement
Rising user expectations on privacy, platform changes and regulations have impacted the way the ads ecosystem measures conversions. HubSpot and Google’s enhanced conversions solution for the web, coming in 2022, will allow you to prepare for this privacy-first future.
Future-proof your measurement with HubSpot and Google
Enhanced conversions for web through HubSpot will enable you to preserve and improve your conversion measurement quality through privacy preserving technology.
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