Check in will open at 7.30am.

Grab your badge and name tag, then join us for your morning coffee while getting to know your fellow GROW attendees.

9:00am - 9:45am

A New Species of Disruptor: How You Sell is Why You'll Win

Kat Warboys, Head of Marketing, ANZ at HubSpot

In the past, the most successful companies in the world used technology to get ahead of their competitors -- they were technology disruptors, and they won by making their product 10x better than the competition.

But over the past few years, a new species of disruptor has emerged: the experience disruptor. These companies are rewriting the playbook for how they sell to their customers, and they're doing it by reinventing the customer experience across every touchpoint. 

In this opening keynote, Kat Warboys uncovers what makes a consumer experience disruptive by looking at some best-in-class examples, leaving you with a fresh perspective and new ideas for improving your company's experience across marketing, sales, and customer service.

9:45am - 10:15am

The 4 Unexpected Marketing Strategies That Transformed HubSpot’s Growth

Meghan Keaney Anderson, Vice President of Marketing at HubSpot

If you don't have a few "wait! we're doing it all wrong!" moments in your career, well... you're doing it all wrong. As HubSpot grew larger, some of our most reliable marketing tactics began to fail -- that's a scary realisation when the size of your company is entering into enterprise level territory. We had to act fast, and adapt our approach as we scaled, or risk slowing the incredible growth trajectory we'd worked so hard to achieve.

In this session, Meghan Keaney Anderson, VP of Marketing at HubSpot, will talk through a series of realisations the HubSpot marketing team had that went against common marketing practices, and the impact that inverting their approach made on the company's growth trajectory. In this session, you’ll learn from our mistakes, and hear how our discoveries can be your shortcuts.

Grab a coffee and stretch your legs.

Join us back in the keynote room for two more main stage sessions.

Head to the main networking space where lunch will be provided. Lunch is covered as part of your ticket price -- there is an option to let us know if you have any dietary requirements when you purchase your ticket.

During the afternoon, we'll move to our breakout sessions and workshops.

With more than 15 different sessions to choose from throughout the afternoon, you'll leave filled with new ideas to take back to the office.

1:00pm - 1:30pm

Advocacy Marketing: How to Leverage the Influence of Your Happiest Customers

Panelists:

- Chris Perrine, Vice President - Asia Pacific, G2

- Piyush Varanjan, Product Marketing and Partnerships Manager, TransferWise

In 2020, your customers have the potential to be your most influential marketing channel. Your prospective customers trust the opinions of their peers more than the marketing materials you produce, and you can’t afford to ignore the importance of social mentions, reviews, and word-of-mouth in your marketing strategy.

As the buying process becomes more customer-centric, customer advocacy  programs are going to play an increasingly important role in how companies grow. But what does customer advocacy look like for B2B brands? And how is it evolving for the B2C companies that are already leading the way?

In this panel, we bring customer advocacy experts from both B2C and B2B companies to discuss:

• What can B2B companies learn from the successes of B2C businesses?
• How should businesses, regardless of industry, develop their own customer advocacy and customer marketing programs?
• Who should own customer advocacy programs?
• How should marketers deal with negative or fake reviews?

A chance to give your brain a breather before we head into our final main stage sessions and closing keynote.

Join us for the final main stage session of the day, as well as a special closing keynote.