Australia & New Zealand
Sydney | 25th May 2020

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Event Cancelled

We’ve been closely monitoring the evolving situation due to the global spread of COVID-19 and have made the decision to cancel GROW Australia & New Zealand, which was due to take place on 25th May 2020.

If you purchased a ticket to GROW, you should already have received a full refund.

If you have questions, please get in touch with our team here:

Thanks for your understanding.

Boost the Impact of Your Marketing

In 2020, marketers need to be skilled at everything from SEO, to sales enablement, and everything in between. You need to master technology like automation and business intelligence tools, whilst simultaneously being a skilled copywriter and creative thinker. And you should be using all of those skills to create a seamless customer experience for your prospective and current customers, right?

It's certainly no easy job. At GROW, you'll step away from the chaos of your day-to-day to learn from companies leading the way on all of the above, and you'll leave with plenty of actionable ideas for improving the impact of your marketing strategy.

Transform Your Sales Process

If you're in sales, you'll know that customer expectations have never been higher. Your prospects expect you to provide a frictionless and personalised sales process, and if you can't? Well, they'll just move on to your competitor.

At GROW, you'll learn how to improve your sales process to meet (and hopefully exceed) the expectations of your prospects. You'll learn how to leverage data to take personalisation to the next level, and how to use different tools and technology to scale your approach. You'll leave with plenty of ideas for improving the efficiency of your sales team, and new tactics for closing deals.


Meet New People and Get Personalised Advice

With over 1,000 attendees, GROW is an opportunity to meet people in similar roles, or find companies facing similar challenges, who can act as your sounding board for years to come.

The audience at GROW varies wildly from hyper-growth startups to established enterprise companies, household brand names, and everything inbetween, so you're bound to meet someone interesting during the day.

HubSpot's own marketing, sales, and customer success leaders will be at GROW too, and are more than happy to share ideas or offer advice on how to improve aspects of your customer experience across marketing, sales, and customer service.


We're still busy securing a remarkable speaker lineup for GROW 2020. In the meantime, you can find more information about the speakers we've already announced here.

Previous Speakers at GROW

Each year, some of the brightest minds in business from Australia, New Zealand, and beyond take to the stage at GROW to deliver inspiring keynotes, actionable breakouts, and hands-on workshops.

In previous years, speakers have included leaders from some of the most interesting and admirable companies in the world...


We're hard at work building an agenda you'll love. In the meantime, here's a look at how the day will be structured...

Check in will open at 7.30am.

Grab your badge and name tag, then join us for your morning coffee while getting to know your fellow GROW attendees.

9:00am - 9:45am

A New Species of Disruptor: How You Sell is Why You'll Win
Kat Warboys, Head of Marketing, ANZ at HubSpot

In the past, the most successful companies in the world used technology to get ahead of their competitors -- they were technology disruptors, and they won by making their product 10x better than the competition.

But over the past few years, a new species of disruptor has emerged: the experience disruptor. These companies are rewriting the playbook for how they sell to their customers, and they're doing it by reinventing the customer experience across every touchpoint. 

In this opening keynote, Kat Warboys uncovers what makes a consumer experience disruptive by looking at some best-in-class examples, leaving you with a fresh perspective and new ideas for improving your company's experience across marketing, sales, and customer service.

9:45am - 10:15am

The 4 Unexpected Marketing Strategies That Transformed HubSpot’s Growth
Meghan Keaney Anderson, Vice President of Marketing at HubSpot

If you don't have a few "wait! we're doing it all wrong!" moments in your career, well... you're doing it all wrong. As HubSpot grew larger, some of our most reliable marketing tactics began to fail -- that's a scary realisation when the size of your company is entering into enterprise level territory. We had to act fast, and adapt our approach as we scaled, or risk slowing the incredible growth trajectory we'd worked so hard to achieve.

In this session, Meghan Keaney Anderson, VP of Marketing at HubSpot, will talk through a series of realisations the HubSpot marketing team had that went against common marketing practices, and the impact that inverting their approach made on the company's growth trajectory. In this session, you’ll learn from our mistakes, and hear how our discoveries can be your shortcuts.

Grab a coffee and stretch your legs.

Join us back in the keynote room for two more main stage sessions.

Head to the main networking space where lunch will be provided. Lunch is covered as part of your ticket price -- there is an option to let us know if you have any dietary requirements when you purchase your ticket.

During the afternoon, we'll move to our breakout sessions and workshops.

With more than 15 different sessions to choose from throughout the afternoon, you'll leave filled with new ideas to take back to the office.

1:00pm - 1:30pm

Advocacy Marketing: How to Leverage the Influence of Your Happiest Customers

- Chris Perrine, Vice President - Asia Pacific, G2

- Piyush Varanjan, Product Marketing and Partnerships Manager, TransferWise

In 2020, your customers have the potential to be your most influential marketing channel. Your prospective customers trust the opinions of their peers more than the marketing materials you produce, and you can’t afford to ignore the importance of social mentions, reviews, and word-of-mouth in your marketing strategy.

As the buying process becomes more customer-centric, customer advocacy  programs are going to play an increasingly important role in how companies grow. But what does customer advocacy look like for B2B brands? And how is it evolving for the B2C companies that are already leading the way?

In this panel, we bring customer advocacy experts from both B2C and B2B companies to discuss:

  • What can B2B companies learn from the successes of B2C businesses?
  • How should businesses, regardless of industry, develop their own customer advocacy and customer marketing programs?
  • Who should own customer advocacy programs?
  • How should marketers deal with negative or fake reviews?

A chance to give your brain a breather before we head into our final main stage sessions and closing keynote.

Join us for the final main stage session of the day, as well as a special closing keynote.





Hyatt Regency, 161 Sussex St, Sydney NSW 2000

Hyatt Regency Sydney

161 Sussex St, Sydney NSW 2000