Why you would and how to tell when the time is right.
It starts with a single problem. It always does. Maybe you need a few more leads to hit your number this month. Maybe you finally outgrew a system of spreadsheets. Maybe your boss challenged you to get more accurate with your reporting. So, you signed up for a piece of software to help you solve the problem.
As your business grows, different teams with different problems start using different software solutions. More growth means more tools, and eventually these tools, meant to save time and increase productivity, actually start to hinder your growth.
Too many tools causes friction. It slows you down and clouds your focus. But you’re not alone. Every growing organization has this problem. It’s what we call Product Creep, and it’s everywhere in today’s software-happy world.
30% of marketing and sales teams are frustrated by trying to connect and integrate different tools.
52% of marketing teams waste at least 30 minutes a day trying to connect reports and data from different systems.
61% of sales teams spend at least 30 minutes a day manually entering data between different systems.
Product Creep is why we created the Growth Stack. HubSpot now offers sales and marketing technology that works together to maximize your growth. HubSpot comes connected. Out of the box, our tools are set up in a way that make it easy for you to move fast and just know that things will work. Your HubSpot Growth Stack connects your sales and marketing teams by sharing data and reporting on your complete funnel. The Growth Stack is built to facilitate inbound. Whether it's inbound selling, inbound marketing, or inbound service, we help you focus on the customer. We’ve built a stack that's free and easy to get started on.
There are many reasons why a more strategic approach to building out your stack is a good thing. Based on our conversations with sales and marketing professionals, there are four warning signs to watch out for. If you’re experiencing any of these pain points in your day-to-day, it’s time to evaluate your stack.