Data: Combining spreadsheets, reviewing discrepancies and formatting data. This is a major time sink and a huge headache. The more systems you have the more difficult it can be for people to agree on a “single source of truth.”
When your marketing, sales, and service systems all sit on the same CRM you an avoid this problem.
Uncertainty & Risk: Any system you purchase is a risk. Will it live up to expectations? What if something breaks? Will the price increase? Will they remove features? Will the integration break?
The more systems you use, the more integrations you need to maintain, the more exposure you have to company changes. For many users a companies, if an integration breaks in one system there can be cascading effects. That means more time troubleshooting, more time on the phone with different account managers, and more time making sure it won’t happen again.
Brand: Maintaining a consistent brand across web, email, social, chat, sales, and service can be incredibly difficult. Each tool you use is another area to monitor to ensure you have a consistent brand experience.
All-in-one systems like HubSpot make it far easier to maintain your brand because all logos, colors, design, and assets are being pulled from the same place.
Education: Every new system you purchase is a new system to learn. You also want to purchase a system that is going to evolve and adapt to changes in the way consumers want to interact with businesses. With each new tool, with each new tool’s updates, there are more things to learn. Learning takes time. Time you may not have.
HubSpot offers full courses, short modular lessons, award winning support to help you and your team get up-to-speed as quickly and efficiently as possible.