Your daily roundup of the latest posts from the HubSpot Marketing Blog.
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How to Write Compelling Copy: 7 Tips for Writing Content That Converts
By Eddie Shleyner, Friday, February 26, 2016 8:00 AM

Copy is writing that sells, so by definition, it has to be compelling.

Does your copy also have to be concise? Yes. Does it have to be clear? Absolutely. Brevity and clarity will ensure that your message is digestible, which is important if you want your words to be read and understood with ease. That said, the clearest, most concise copy ever written is still a bust if it doesn’t compel its readers to act.

Overcoming Content Overload: 4 Tactical Ways to Create Content That Stands Out
By Neil Patel, Friday, February 26, 2016 6:00 AM

We’re kind of having a problem in content marketing right now. You see, everyone is creating content.

In fact, according to Content Marketing Institute's annual survey, 88% of B2B respondents are using content marketing. But this is just a statistical percentage. It gives no indication of the sheer volume of content that is being produced. 

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