WEBVTT 00:00:00.000 --> 00:00:02.000 The real star here is Dana Land. Deliverability Consultant Extraordinaire here at Hubspot and an advocate on all things accessibility. 00:00:02.000 --> 00:00:15.000 Dana? 00:00:15.000 --> 00:00:20.000 I'm so sorry there. My mic was not working for a moment. Hi, I am Dana Land. 00:00:20.000 --> 00:00:24.000 I'm a deliverability. Consultant at Hubspot. I am so excited to be here. 00:00:24.000 --> 00:00:29.000 And if you notice our slide deck looks a little bit different than other Hubspot Hubspot webinar. 00:00:29.000 --> 00:00:41.000 It is because I've tried to make it as accessible as possible. So thank you all. For bearing with me as we go through the Are we all excited and ready? 00:00:41.000 --> 00:00:49.000 Alright. Today we will cover the changes at Google and Yahoo, how to manage this changes with Hubspot. 00:00:49.000 --> 00:00:56.000 How to monitor for compliance and take your questions and provide additional resources. 00:00:56.000 --> 00:01:08.000 First, let me just say that you're in good hands. Obsiders have been working around the clock for the past couple of months to make sure you're all set to deal with the Google and Yahoo updated center guidelines. 00:01:08.000 --> 00:01:25.000 Google and Yahoo just want to make email better. As consumers, we all want that. We want to easily find the emails most important to us, like promos from our favorite brands, the boarding passes for vacations we all really need right now and newsletters letting us know about all the exciting things we could sign up for. 00:01:25.000 --> 00:01:32.000 At the same time, we want the spam emails trying to steal our bank account information to be blocked. 00:01:32.000 --> 00:01:39.000 You may be wondering who's really impacted by these changes, pretty much all senders and with every domain you use to send email. 00:01:39.000 --> 00:01:50.000 But then helps out there's a specific focus on marketing, transactional, and sequence emails. Some of these changes have gone into effect on February first, but it's a slow rollout. 00:01:50.000 --> 00:01:55.000 There's a lot of hot gossip about what someone does or doesn't need to do to be compliant. 00:01:55.000 --> 00:02:00.000 So let's chat about the facts about what helps our customers specifically need to know about. One authenticate your emails. 00:02:00.000 --> 00:02:07.000 We'll chat through the 3 important pieces of authentication later and how Hubspot is going to help you through it. 00:02:07.000 --> 00:02:13.000 2, enable one click on subscribe for subscribed messages. This comes with great news. We've done this for your marketing emails. 00:02:13.000 --> 00:02:27.000 Already it rolled out a few weeks ago. 3, only send wanted email. Make sure you're following H that's acceptable use policy on gathering opt-in consent and sunsetting any unengaged contacts. 00:02:27.000 --> 00:02:31.000 We realize this may seem sudden, but these are recommendations. These recommendations have always been standard best practices of email deliverability. 00:02:31.000 --> 00:02:44.000 The biggest shift here is inbox providers requiring Dmark authentication. Dress to stop us email nerves have been talking about for years. 00:02:44.000 --> 00:02:51.000 Let's take a moment to talk through the key topics here. Authentication, unsubscribes, and complaints. 00:02:51.000 --> 00:03:03.000 What is email authentication and why does it matter? Authentication is a way for inbox providers to validate the you are who you say you are and that your messages have not been altered during sending. 00:03:03.000 --> 00:03:09.000 This is important because there are bad actors out there and some of those bad actors are really good at pretending to be you. 00:03:09.000 --> 00:03:16.000 Authentication will protect your subscribers from falling for bad actors that pretend to be you and fish that steal their information or money. 00:03:16.000 --> 00:03:23.000 Authentication is a cornerstone of creating a positive sender reputation. 00:03:23.000 --> 00:03:33.000 What emails need one click on subscribe? The new Yahoo and Gmail guidance is to use an RFC, 80 58 compliant list unsubscribe header. 00:03:33.000 --> 00:03:38.000 Never heard of an RFC before? That's okay. We write the boring stuff so you don't have to. 00:03:38.000 --> 00:03:42.000 Simply put, Hubspot has taken care of it. We've enabled the one click on subscribe that is compliant with RFC. 00:03:42.000 --> 00:03:50.000 80 58 in your marketing hub emails. Your transaction will still don't require unsubscribed links. 00:03:50.000 --> 00:03:54.000 You may want to consider adding an unsubscribed link in your sequence and one to one sales emails, though, so you're aligning with best practice. 00:03:54.000 --> 00:04:04.000 Remember, it's always better to let your audience unsubscribe than from the, then for them to mark you with spam. 00:04:04.000 --> 00:04:12.000 Why worry about unsubscribing spam complaints? What do we mean when we say unsubscribes are better than spam complaints? 00:04:12.000 --> 00:04:19.000 Both unsubscribes and spam complaints are a way for subscribers to say that they're ready to move on and unsubscribe is like a calm mutual breakup. 00:04:19.000 --> 00:04:23.000 You might even remain friends. A spam complaint is like having a shouting match in the middle of the street. 00:04:23.000 --> 00:04:36.000 It's not a good look and it's going to damage your reputation. Unsubscribes and complaints are a great parameter that your mail program is falling short for some audiences, reviewing the data behind the breakup to help you improve. 00:04:36.000 --> 00:04:41.000 What can I do about unsubscribes and spam complaints? 00:04:41.000 --> 00:04:43.000 Stop the breakup before it happens. Start off strong. You should only email contacts who have opted in. 00:04:43.000 --> 00:04:57.000 Subscribers who have affirmatively consented are way more likely to become your biggest fans. This is so important that Hubspot actually requires any contacts, emailed. 00:04:57.000 --> 00:05:10.000 To have provided you opt-in consent hubsot in most other email service providers take that very seriously At the point of sign up, make sure to set expectations on what kind of mail they should expect and how to opt out. 00:05:10.000 --> 00:05:17.000 Surprises. Once you have a killer opt-in list, listen for signs of life. Subscribers are often dropping hints. 00:05:17.000 --> 00:05:23.000 Please tell us they're happy and if they drop off your engaged list, then that may be dropping the hint that they need some space. 00:05:23.000 --> 00:05:26.000 Make a clean break and always suppress unengaged contacts. This will help prevent unsubscribes and spam complaints. 00:05:26.000 --> 00:05:35.000 Plus, do you really want someone sticking around your newsletter list just so they can bring down your open rate? 00:05:35.000 --> 00:05:42.000 And don't be fooled by open rates. They're just as well. They They are they just aren't as reliable as they used to be. 00:05:42.000 --> 00:05:50.000 Fake opens are everywhere between security bots and Apple prefetching images. It's impossible to get reliable data. 00:05:50.000 --> 00:05:56.000 Thankfully, Hubspot has been clearing out much of the noise to hone out in real human engagement. 00:05:56.000 --> 00:06:04.000 Let's get technical. This is my favorite part. We're going to get into Deakin, SBF, and Dmark authentication. 00:06:04.000 --> 00:06:09.000 DQM stands for domain keys identified in mail. SPF means sender policy framework. And D. 00:06:09.000 --> 00:06:15.000 Mark stands for domain-based authentication reporting and conformance. 00:06:15.000 --> 00:06:21.000 You can authentication is a digital. Digital signature that protects your brand from impersonation. 00:06:21.000 --> 00:06:29.000 Receiving mail servers that get messages signed to DQM can verify messages actually came from the center and were not altered in transmission. 00:06:29.000 --> 00:06:44.000 SPF allows you to specify the sending IPs that are authorized to mail from your domain. Typically inbox providers check it on the email on the part of the email called the return path domain, which is also called the envelope from others might check it on your email sending domain. 00:06:44.000 --> 00:06:49.000 So we're gonna ask you to apply to both for good measure. 00:06:49.000 --> 00:06:57.000 Dmark is a policy record. It tells inbox providers what to do if the message fails. And SPF authentication. 00:06:57.000 --> 00:07:03.000 The policy can be set to do nothing. Deliver male to spam or quarantine or to reject the man. 00:07:03.000 --> 00:07:16.000 Dmark can be tricky because senders often use the same sending domains across multiple mailing systems like their corporate mail, their marketing mail, transactional mail, newsletters, HR applicant tracking systems. 00:07:16.000 --> 00:07:21.000 Finance and billing statements and more. The good news is that Dmark can be applied at the root domain. 00:07:21.000 --> 00:07:26.000 Or the sub domain so you can be as specific as you'd like. 00:07:26.000 --> 00:07:32.000 Do you, mark changes can impact any email center received from your domain, including subdomains you are using. 00:07:32.000 --> 00:07:38.000 If you already have a Dmark policy in place, you don't want to accidentally override that. 00:07:38.000 --> 00:07:48.000 Always consult with your email admin or IT team before making changes. They'll let you know if changes need to be made and what works best for your business needs. 00:07:48.000 --> 00:07:49.000 Hey, Dana, am I gonna up for one sec? 00:07:49.000 --> 00:07:52.000 Next up. Of course. 00:07:52.000 --> 00:08:04.000 This is so much information. I am blown away. But I would love for you to slow down a smidge because we're getting some feedback that it's a lot to consume. 00:08:04.000 --> 00:08:05.000 Of course. 00:08:05.000 --> 00:08:09.000 So if we could just slow it down a smidge, I think our viewers will be really happy. 00:08:09.000 --> 00:08:11.000 Of course, I get so excited about this topic. It's so, go and go. 00:08:11.000 --> 00:08:15.000 I know me too, I'm jumping out of my skin. Thanks. 00:08:15.000 --> 00:08:19.000 Of course, totally. 00:08:19.000 --> 00:08:27.000 So how is Hubspot helping us? I said before that Hubspot has been working around the clock and this is where you can finally see that work. 00:08:27.000 --> 00:08:34.000 We've built a number of tools to support you. For example, a new in-app authentication wizard. 00:08:34.000 --> 00:08:45.000 Protections for customers who cannot authenticate. And we've written knowledge based articles on managing our email authentication and Hubspot as well as the basics of email authentication. 00:08:45.000 --> 00:08:51.000 And an article on understanding how email sending in Hubspot happens. I think the knowledge based articles are pretty great. 00:08:51.000 --> 00:08:58.000 And I'm totally not just saying that because I personally wrote one. 00:08:58.000 --> 00:09:03.000 How do I start authenticating within the Hubspot CRM? 00:09:03.000 --> 00:09:15.000 Let's move this party from concept to the clouds. To real life application. First, make the list of all the domains you use in your phone address and then head over to our new in app wizard. 00:09:15.000 --> 00:09:22.000 It is found in settings under domains in URLs. In this tool, you'll be guided through publishing Deakin. 00:09:22.000 --> 00:09:30.000 SBF and Dmark for those domains. You probably need your email admin or IT team to make changes needed in your DNS. 00:09:30.000 --> 00:09:39.000 We're Deakin SPF and DMAR published. Bare minimum everyone should ensure that DTAM and Dmark are set up. 00:09:39.000 --> 00:09:47.000 For both shared and dedicated senders, we'd love for you to add Hubspot to your SBF record when possible. 00:09:47.000 --> 00:09:52.000 If you're on share, adding Hubspot to your SPF record is optional. 00:09:52.000 --> 00:10:05.000 We've got that covered through the our return path. Domain. If you're on dedicated, you will set up SPF for your turn path domain during the dedicated IP process. 00:10:05.000 --> 00:10:14.000 Once you've entered your email setting domain, you'll be prompted to begin setting up your DTAM records by publishing 2 C name DNS records. 00:10:14.000 --> 00:10:19.000 This may look a little strange, but don't worry, your IT team or email admin will know just what to do. 00:10:19.000 --> 00:10:30.000 They will publish unique C names provided in the hosting section such as HR one. Your portal ID, that domain key that your domain. 00:10:30.000 --> 00:10:41.000 And a similar one with a slightly with a slight difference. Both of these will need to be published with the matching required data provided on the right side in our screenshot. 00:10:41.000 --> 00:10:49.000 For SPF and Dmark. You'll publish text records in DNS for that email setting domain. 00:10:49.000 --> 00:10:55.000 SPF will have an include statement that references your hub ID and our website domain. Like, DD. 00:10:55.000 --> 00:11:01.000 Is published in a sub domain. So for example, underscore D mark dot. You are the main. 00:11:01.000 --> 00:11:08.000 Dot com. You may already have a policy that exists for DEMA. If so, our tool attempt to detect it. 00:11:08.000 --> 00:11:15.000 If it can, it will not prompt you to enter anything. If it does not exist, you want to consult with your IT team. 00:11:15.000 --> 00:11:27.000 Or your email admin on which type of Denmark policy is best for your brand. Minimum required record for Google and Yahoo is p equals none. 00:11:27.000 --> 00:11:33.000 So what does that look like in Gmail after you've sent the email? 00:11:33.000 --> 00:11:40.000 A Gmail user can click on the small arrow below the sender's name to expand information about an email they receive. 00:11:40.000 --> 00:11:46.000 So in our screenshot that's right below my name that says Dana Land, it says to me and there's a small arrow right there. 00:11:46.000 --> 00:11:55.000 When they click this, they'll see standard information like your from address. Their email address and the charming subject line you chose. 00:11:55.000 --> 00:12:02.000 They will also see technical information like the return path domain. In our example, we can see it's EF 0 3. 00:12:02.000 --> 00:12:10.000 And then they will also see, the decim signing domain. So in our example, we have all over the chordi. 00:12:10.000 --> 00:12:17.000 Calm for dedicated IP centers, the return path domain will be the domain that you chose when setting up your dedicated IP. 00:12:17.000 --> 00:12:22.000 Lastly, this is one of the many places Google My Place the one click unsubscribe button. 00:12:22.000 --> 00:12:23.000 Remember, one click on subscribe won't show for transactional emails or emails sent through the sales tools. 00:12:23.000 --> 00:12:33.000 These only apply to email sent through marketing. 00:12:33.000 --> 00:12:39.000 How do I add unsubscribed links in one to one and sequence emails? 00:12:39.000 --> 00:12:44.000 There are few different ways to add unsubscribed links. Our knowledge base includes tutorials on the step. 00:12:44.000 --> 00:12:50.000 For super, out there, you can enable one click on subscribe links for all users by turning on data privacy tools. 00:12:50.000 --> 00:13:00.000 This can impact other tools, so check with Hubspot support or our knowledge base. Prior to enabling these. 00:13:00.000 --> 00:13:07.000 What happens if I don't authenticate my domain within the Hubspot CRM? 00:13:07.000 --> 00:13:13.000 Implementing all of these changes. Can feel like you're being sent to drip at sea. But don't worry, we've got a life jacket for you. 00:13:13.000 --> 00:13:21.000 Email sent from any domains that do not have authentication will have their from address altered to a hubsop managed domain. 00:13:21.000 --> 00:13:26.000 So what does that mean? Instead of sending as user@attempt.com. Your email sending domain will be changed from attempt. 00:13:26.000 --> 00:13:33.000 Dot com. To a Hubspot domain that has Dmark, DTM, and S. 00:13:33.000 --> 00:13:39.000 So for example, that might look like user equals attempt.com at example hubsot domain. 00:13:39.000 --> 00:13:46.000 Dot com. This will protect you from Google or Yahoo Bounces. 00:13:46.000 --> 00:13:51.000 Monitoring for compliance. 00:13:51.000 --> 00:13:59.000 That brand new feature I spoke about is even cooler. It will automatically update any time the authentication status of your domain changes. 00:13:59.000 --> 00:14:13.000 You can revisit this page to check the status of your authentication at any time. If you don't remember where to go, this is going to be under domains and URLs in your settings. 00:14:13.000 --> 00:14:28.000 You're all busy. I get it. So if you forget to check the in app wizard before send, we'll also remind you on the review and sendscreen to of an email you're creating in the marketing email editor. 00:14:28.000 --> 00:14:35.000 I think our tool is pretty cool, but it's always okay to get a second opinion. There are tons of options to validate SBF and Dmark. 00:14:35.000 --> 00:14:42.000 We personally like De Martian. They'll even tell you how to fix any errors. 00:14:42.000 --> 00:14:50.000 You can also use Google Postmaster Tools to monitor and track your reputation. Keep in mind that spam reports are reported in aggregate only in their tool. 00:14:50.000 --> 00:14:58.000 They are not visible within the Hubspot CRM. Google doesn't share information about who is marking messages as spam. 00:14:58.000 --> 00:15:06.000 But they do report trending over time. Email to everybody is one big pie with many pieces and spam complaints are only one slice. 00:15:06.000 --> 00:15:17.000 Emails may still be delivered to the spam folder at Google or Yahoo, even if your spare complete rate has not yet exceeded 0 point 1%. 00:15:17.000 --> 00:15:24.000 It's, report rates are important to all inbox providers, not just Google. Remember to keep an eye on your overall rate. 00:15:24.000 --> 00:15:34.000 You don't want to risk your subscribers thinking you ghosted them. So keeping this spam complaint rates as low as possible will help you. 00:15:34.000 --> 00:15:41.000 Listen, other inbox providers are hinting that they are ready to extend these requirements to their mailboxes as well. 00:15:41.000 --> 00:15:49.000 Well, it may seem daunting these changes are designed to make email work better for senders and subscribers. 00:15:49.000 --> 00:16:02.000 We all want our content to arrive safely at its rifle place in the inbox. These additional measures pave the way for good senders to really stand out in the inbox while authenticated, low quality mail will find its way to spam or be blocked. 00:16:02.000 --> 00:16:06.000 So more room for your mail. 00:16:06.000 --> 00:16:11.000 Thanks for sticking with us. We know there's a lot here and thank you for your patience when I went a little too fast. 00:16:11.000 --> 00:16:22.000 We will leave this session, and make sure when we leave the session, we will make sure, make sure to take a trip to our knowledge base to learn all about the new in app wizard. 00:16:22.000 --> 00:16:37.000 And kick off authenticating your domains. When you're ready to start sending, make sure you're from address matches, but you've connected as an email sending domain and also make sure your, e, the people your emailing have provided opt-in consent. 00:16:37.000 --> 00:16:48.000 Here's some of the helpful resources out there. Now quick, grab a screenshot. Just kidding, we'll send out an email with a link to these resources. 00:16:48.000 --> 00:16:52.000 Alright, now we're ready to move on to Q&A. Carmy, are we ready for this? 00:16:52.000 --> 00:16:59.000 I think we're as ready as we're gonna be folks. There are a lot of questions that have come in in the Q&A and I'm happy to pick up and start going through a few of them. 00:16:59.000 --> 00:17:12.000 We had a few that came in in advance that we can cover. So why don't we start with the Q&A that's presently in the the questions whole. 00:17:12.000 --> 00:17:20.000 I don't know what it's called. So, let's start with this one. 00:17:20.000 --> 00:17:24.000 Dina, what does it mean to have DQM and SPF alignment for D mark? 00:17:24.000 --> 00:17:27.000 And is that possible? In Hubspot. 00:17:27.000 --> 00:17:34.000 Yeah, happy to answer that. It means that your email sending domain and your return path domain are the same. 00:17:34.000 --> 00:17:46.000 Or are subdomains of the same root name name. For example, info.dot.com and sales.domain.com would be aligned because the root domain is the same. 00:17:46.000 --> 00:17:53.000 This is possible if you're sending on a dedicated IP, but it is not possible for those on the shared network. 00:17:53.000 --> 00:18:01.000 Thanks so much. Next up. I'm using my domain. In multiple sending systems. 00:18:01.000 --> 00:18:05.000 Do I need multiple DKEM and SPF records? 00:18:05.000 --> 00:18:15.000 You will have one SPF record per sending domain. And you will have unique DKAM records for each sending platform you use. 00:18:15.000 --> 00:18:25.000 If you are a Hubspotter with multiple portals, again, you can use just one SPF record, but you will have a unique domain, a unique D can record per portal. 00:18:25.000 --> 00:18:34.000 Hey. All right. And another one of the questions we received in advance, what do I do if I'm at my max number of lookups? 00:18:34.000 --> 00:18:40.000 On my SPF record. Can you maybe tell us what does it mean to have a max number of lookups? 00:18:40.000 --> 00:18:42.000 And then what do I do? 00:18:42.000 --> 00:18:52.000 Of course, yeah. So for lookups, those are counted per the include statements. So if you have include and then some information that counts as one look up. 00:18:52.000 --> 00:19:03.000 SBF allows for a maximum. Of time lookups. And so they don't count include IPs in the lookup limits. 00:19:03.000 --> 00:19:10.000 So in some cases you can flatten a record by changing lookups to be IPs or IP ranges instead of domains or at X's. 00:19:10.000 --> 00:19:23.000 There are also a lot of great tools out there. Third-party tools, the Martian has some great options to help you flatten your SPF look up so you can have more than the limit. 00:19:23.000 --> 00:19:29.000 Right. Thanks for that. Now folks, we have Such a wide number of questions. I'm going to go ahead and pick up a handful that we can get through. 00:19:29.000 --> 00:19:34.000 What I would say also is that we will follow up with documentation to answer all of your questions. So please feel free to continue to answer all of your questions. So please feel free to continue to submit them. 00:19:34.000 --> 00:19:45.000 We want to make sure all of your questions are answered. So please feel free to continue to submit them. We want to make sure all of your questions are answered. 00:19:45.000 --> 00:19:49.000 Also, we're getting the feedback that you'd love to have kind of a workbook style resource. 00:19:49.000 --> 00:19:58.000 We do have we have created a ton of resources and the inact wizard should support you in that way, but we want to make sure that we are meeting your needs as well. 00:19:58.000 --> 00:20:07.000 So I'm gonna go to the questions in the QA pod. The first one is, has Microsoft published a list of requirements like Google and Yahoo have. 00:20:07.000 --> 00:20:10.000 So I'll go ahead and take that one, Dana, if it's OK with you. 00:20:10.000 --> 00:20:12.000 Yeah. 00:20:12.000 --> 00:20:25.000 So. Google has not, or Google and Yahoo both have published this declaration and really the primary change here is that they are requiring D mark, right? 00:20:25.000 --> 00:20:36.000 Which is that policy that says If I fail SPF or DI want you to either reject my mail, deliver it to a spam folder, or do nothing. 00:20:36.000 --> 00:20:42.000 So what they're asking for right now is a minimum of the do nothing requirement. Microsoft or Outlook, Office. 00:20:42.000 --> 00:20:45.000 365, they've not published a similar guideline requiring Dmark. However, they do already publish. 00:20:45.000 --> 00:20:58.000 An acceptable complaint rate. We talked about that. There are some ranges between 0 point 1 and 0 point 3. 00:20:58.000 --> 00:21:10.000 They tend to be on the 0 point 3. Side for reputable senders. So while they haven't published something that requires, Dmark, Denmark authentication at this point. 00:21:10.000 --> 00:21:18.000 We expect that they and others are soon to follow. This is a trend. In order to protect our consumer inboxes. 00:21:18.000 --> 00:21:29.000 Okay, next question. Is setting up D. Kim and D. Mark mandatory IT already set up domains for the marketing team is there an additional step? 00:21:29.000 --> 00:21:32.000 Dana, do you want to take that one? 00:21:32.000 --> 00:21:43.000 Yeah, definitely. So DCOM and Dmark are mandatory. If it sounds like your IT team already has something set up, so it's possible they may already have the mark set up. 00:21:43.000 --> 00:21:50.000 Just confirm for them whether it exists. And if you say it does then fantastic, you have met the D mark requirements. 00:21:50.000 --> 00:21:53.000 Do you can is set up through Hubspot. So if you've previously gone through and given your IT team the C name records to set up an email sending domain. 00:21:53.000 --> 00:22:09.000 Then you are also set up there. But if you're at not certain, take a visit to our in-app wizard because it will be able to detect what you currently have set up and what you don't currently have set up and be able to give you guidance on if there's anything missing. 00:22:09.000 --> 00:22:24.000 If records match, what they need to match. And if you see anything missing, provide that over to your IT team and they can either confirm whether what they have needs the requirements or if there's additional work that you need to do. 00:22:24.000 --> 00:22:33.000 Thanks, Dana. I'll go ahead and field the next question. DQ is up on my account, but I'm still working with our IT provider to set up Dmark and SPF. 00:22:33.000 --> 00:22:44.000 If I send emails without SPF and Dmark in the meantime, as we have in the past, will there be any detriment to our sent emails and our sender reputation? 00:22:44.000 --> 00:22:50.000 So the answer is in the short term we are expecting that some of these policies are already enabled. 00:22:50.000 --> 00:23:02.000 So for example the first cut point was February one and that was the target date that our product teams started to back out of in order to make these product features go live in app. 00:23:02.000 --> 00:23:08.000 However, they all have told us Google and Yahoo said to us that that the timing is going to be a slow rollout. 00:23:08.000 --> 00:23:10.000 They're going to probably be pushing some features, and they'll give you some notice. 00:23:10.000 --> 00:23:24.000 In the short term, so that what does that look like? Well, it probably means that if you fail authentication, you very likely will see some small portion of your male. 00:23:24.000 --> 00:23:33.000 Throttled for a period of time. And then beyond that they will begin to block email probably in larger percentages over time. 00:23:33.000 --> 00:23:41.000 So you will want to do that as quickly as possible, but know there is some kind of ramp time for you to get everything short up. 00:23:41.000 --> 00:23:47.000 And as we've mentioned, If you have DQM on your account, you're probably in good in a good place. 00:23:47.000 --> 00:23:58.000 The Dmark enforcement is a policy that they want to make sure that you're aligning to in the longer term just to make email better so Long time to roll it out. 00:23:58.000 --> 00:24:04.000 You won't see an urgent or immediate impact, but it will begin to happen. 00:24:04.000 --> 00:24:06.000 Okay. 00:24:06.000 --> 00:24:12.000 I'd love to answer, this question from Dylan about reporting. Cause I know this is one that we've heard. 00:24:12.000 --> 00:24:16.000 From other customers as well. So can you talk a bit about best practices for what to do with the many emails I get now that I've set up D. 00:24:16.000 --> 00:24:32.000 Mark. How would you manage that data and make it actionable? So when you set up De Mark, you likely set up some reporting and there are different options for reporting whether you get one aggregate one a day or whether you get an email. 00:24:32.000 --> 00:24:45.000 Every time you send an email with the results. So first confirm with their IT team or email admin on what you have set up because if you have it set up to receive an email every time you send an email, that might get a little bit overwhelming. 00:24:45.000 --> 00:24:57.000 So definitely confirm which type of reporting is best for you. Once you've made that decision, something you can do is go ahead and read some of those Dmark reports, to get familiar with what they say and how to read them. 00:24:57.000 --> 00:25:05.000 So likely they'll tell you about whether SDF passed, whether D mark pass, whether D mark pass, whether D can pass. 00:25:05.000 --> 00:25:11.000 And once you get a little familiar practicing reading them, that's when you can start to use them to be actionable. 00:25:11.000 --> 00:25:13.000 So when you're sending in Hubspot, let's say you see some bounces that you're not familiar with. 00:25:13.000 --> 00:25:22.000 Or your open rates change. Reading those Deanmark reports can be really helpful in troubleshooting what's going on with your email program. 00:25:22.000 --> 00:25:33.000 So if you're seeing bounces and you read some of those Dmark reports and you see that DKEM or SDF is failing, you know that's an area that you might need to make a change to either update or see what's going on. 00:25:33.000 --> 00:25:39.000 And if you get stuck, you can always reach out to Hubspot support or your account manager. 00:25:39.000 --> 00:25:45.000 If you have one to investigate further. 00:25:45.000 --> 00:25:46.000 Awesome. Thanks. 00:25:46.000 --> 00:25:53.000 Okay. Thanks, Dana. Let's go ahead and take one more question. I'm gonna keep going actually as long as we can. 00:25:53.000 --> 00:26:03.000 So let's see. Can you please repeat one more time slowly? The click-by-click needed to make sure we set up these 3 things you called out. 00:26:03.000 --> 00:26:10.000 DKEM, D. Mark, and SPF. So Dana, thank you. Taking us back to those screens. 00:26:10.000 --> 00:26:22.000 Of course, where'd it go? Okay. Fantastic. So once you get into the inap wizard, It's going to look just like you did in the past if you previously connected email sending domain. 00:26:22.000 --> 00:26:31.000 So you'll go to domains. And URLs? Scroll down to where it says email sending domains and then you'll have the ability to connect a new one. 00:26:31.000 --> 00:26:37.000 Overview once that were previously connected. I'm going to go forward and talk about it as if this is a brand new domain. 00:26:37.000 --> 00:26:50.000 So you'll be able to click. Connect to domain, choose connect an email sending domain and from there it'll ask you to type in the domain you plan to send email from. 00:26:50.000 --> 00:26:58.000 Once you type that in, you will be brought to a screen like this. Where it is going to give you the record type. 00:26:58.000 --> 00:27:02.000 Which is C name, the host. What currently exists, if any, this will help you troubleshoot if there's an error. 00:27:02.000 --> 00:27:12.000 So don't be shocked if you see record not found if you're just starting out. That is just to help you troubleshoot any errors. 00:27:12.000 --> 00:27:19.000 And then required data. So in your DNS provider, you would go ahead and add in a new record. 00:27:19.000 --> 00:27:24.000 It will ask you to choose your record type. So this is what tells you. I need to make it a se name. 00:27:24.000 --> 00:27:29.000 In the host value, you'll be able to copy this data and paste it in your DNS provider. 00:27:29.000 --> 00:27:34.000 And then in the value, you'll be able to copy this and paste. So there will be 2. 00:27:34.000 --> 00:27:45.000 When you finish getting these done, you'll scroll down a little bit more and that's when you'll see the Again, if anything exists, you'll see it in current data. 00:27:45.000 --> 00:27:50.000 And if something exists and it matches what we need, these boxes won't appear at all. It'll just say you're all set. 00:27:50.000 --> 00:28:00.000 Don't worry about it. If something needs to be changed. Then you'll see these boxes and I'll let you know what currently exists, if anything, and what you need to add. 00:28:00.000 --> 00:28:07.000 So again, for SPF, you'll go in and add in a new record. And choose the TXT text record type. 00:28:07.000 --> 00:28:14.000 And then you'll go ahead and copy and paste these values in as well. For Dmark, the same thing. 00:28:14.000 --> 00:28:25.000 If you are struggling to get this done. Great news, there is already a knowledge based article that walks you through making these changes in a few different DNS providers. 00:28:25.000 --> 00:28:34.000 So for Go Daddy, network solutions, cloud flare, this knowledge base article will walk you through those different providers as well as a few others. 00:28:34.000 --> 00:28:39.000 If you're still struggling to understand how to do it, you can reach out to your GNS provider as well. 00:28:39.000 --> 00:28:45.000 Will help you walk through making record changes in their tool. 00:28:45.000 --> 00:28:55.000 Fantastic. Okay. 00:28:55.000 --> 00:28:59.000 On to get to the authentication screen. It's under settings. 00:28:59.000 --> 00:29:04.000 Domains and URLs and I did see some feedback that someone would like to see this in a portal. 00:29:04.000 --> 00:29:10.000 I am more than happy to share that if we think that would be helpful. I know this can be really tricky. 00:29:10.000 --> 00:29:16.000 So if everyone is okay with it, I'm happy to go ahead and show what it looks like in my portal. 00:29:16.000 --> 00:29:17.000 Green light. 00:29:17.000 --> 00:29:20.000 Tommy, thumbs up. Well, give me one moment to do that. 00:29:20.000 --> 00:29:23.000 While you're getting that ready, I'm gonna take another question, please. And that is. 00:29:23.000 --> 00:29:25.000 Okay. 00:29:25.000 --> 00:29:36.000 The question is if we use Microsoft 365 outlook, do we still need to set up D mark or is that set up already? 00:29:36.000 --> 00:29:49.000 It's a great question, right? If you are using the same domain as your corporate domain for corporate mail and you've got it set up inside your Microsoft Office or 365 installation. 00:29:49.000 --> 00:30:03.000 You may or may not need to set up Dmark, right? Dmark is set up at the domain level and it governs everything that that domain does in terms of policy enforcement in every platform that you're sending. 00:30:03.000 --> 00:30:11.000 So again, to Dan's point, the wizard is going to show you if it already exists and what it looks like. 00:30:11.000 --> 00:30:21.000 You can also do a lookup in DNS. There are tools available like D Martian, MX Toolbox, there's a number of different sources that you can see. 00:30:21.000 --> 00:30:37.000 You may already have it established. Our caveat emptor for this entire webinar is please consult with your email admin or IT team because they're going to be able to help you identify if a record already exists and how they want to enforce the policy. 00:30:37.000 --> 00:30:42.000 Okay, so with that, let's hand back to Dana. 00:30:42.000 --> 00:30:51.000 Yeah, so we are inside my portal currently. And so if we're just looking at a generic reporting screen, we're gonna go into settings. 00:30:51.000 --> 00:30:56.000 Right up here on the right hand side of the screen. And then we're going to go over to the left hand side of the screen. 00:30:56.000 --> 00:31:04.000 Scroll down to a website. Domains and URLs? And here's where you can see. 00:31:04.000 --> 00:31:09.000 The beginning part of your screen. If you already have some stuff that you tried to set up, you may see some blue bars there. 00:31:09.000 --> 00:31:20.000 If not, don't worry if you don't see these blue bars. So if you are setting up a brand new email sending domain, you've never set one up before, you can go ahead and get started by clicking connect. 00:31:20.000 --> 00:31:23.000 Email sending. And then connect. Here's where you will type in the domain that you're going to use for email sending. 00:31:23.000 --> 00:31:33.000 So let's say mine is Dana company.com. I'll go ahead and click next. 00:31:33.000 --> 00:31:41.000 So it's gonna confirm. That it's@company.com. Click the next again and here's where you'll start to see those records. 00:31:41.000 --> 00:31:42.000 So we can see that it says, let's get started with DCAN. It's required. 00:31:42.000 --> 00:31:53.000 So if I actually own company.com, I do not. I would then go in and start making these changes in my DNS provider. 00:31:53.000 --> 00:32:00.000 And then I could scroll down and take a look at SPF. Again, it would let me know if something is needed. 00:32:00.000 --> 00:32:06.000 And then I would take me down to Dmark and let me know if something needs to be changed or what currently exists. 00:32:06.000 --> 00:32:13.000 If you've made all these changes and you're ready for Hubspot to check to see if they're ready, you would then go ahead and click verify. 00:32:13.000 --> 00:32:22.000 And that would reload this screen and let you know if the changes, have been applied or if there's anything else you need to add. 00:32:22.000 --> 00:32:23.000 Again, there is a knowledge-based article specific to a bunch of different DNS providers that will help you. 00:32:23.000 --> 00:32:35.000 Get these added and you can always ask your email admin, your IT team, or your DNS provider to help you make changes as well. 00:32:35.000 --> 00:32:41.000 Once you've gotten this all done, I don't actually own company domain, so I'm going to have to click finish later. 00:32:41.000 --> 00:32:49.000 You would click verify and then finish. Once you've got that done, you will be able to see the status down here in email sending domains. 00:32:49.000 --> 00:33:00.000 So for example, I tried to connect example.com, which I also do not own. So it is telling me what is currently missing from this domain and that it's not authenticated. 00:33:00.000 --> 00:33:09.000 We can see I do. Own the domain all over the.com. And that authenticated, it's fully authenticated. 00:33:09.000 --> 00:33:17.000 This means I have DTM SPF and Dmark all set up on that domain so there's no additional action that needs to be done for me here. 00:33:17.000 --> 00:33:25.000 For these other domains I've tried, this one did have D mark. I don't own this domain either, but whoever does set up Dmark. 00:33:25.000 --> 00:33:29.000 But I don't have decon connected and it SBF doesn't include Hubspot. 00:33:29.000 --> 00:33:37.000 I'll show you what the editor looks like. Or that wizard looks like when one of these is met. 00:33:37.000 --> 00:33:43.000 I don't own this, so I'm not going to click that. But let's say you're setting up a new domain and you already have Dmark applied. 00:33:43.000 --> 00:33:55.000 Again, you'll see the Deakin records you need, the SPF you need. But look, since this policy already has Dmark, it's not even showing me a box because there's nothing else I need to do here, which is really great and helpful. 00:33:55.000 --> 00:33:59.000 The same thing would happen with SDF if my SBF record didn't. Hubspot. 00:33:59.000 --> 00:34:05.000 It would also just say policy exists. You're done. So this editor. 00:34:05.000 --> 00:34:13.000 I personally think it's really cool. We worked in helping to design it. So if you have feedback, definitely make it known through your account owner or Hubspot support. 00:34:13.000 --> 00:34:24.000 We'd love to hear it. And this is where in your portal you can go ahead and start checking the status of previously connected domains or start connecting new domains. 00:34:24.000 --> 00:34:39.000 Thanks, Dana. I think that was really helpful. I want to address a couple of additional questions that I see and I just want to connect, Deanna, Carolyn, can we go to say 8 40, 1040 eastern? 00:34:39.000 --> 00:34:41.000 Is that good? 00:34:41.000 --> 00:34:42.000 Yeah, that's perfect. 00:34:42.000 --> 00:34:47.000 Okay, perfect. We're gonna keep on plugging then. Lots of questions. It's one of our favorite topics. 00:34:47.000 --> 00:34:53.000 So we're thrilled to be answering questions and sharing with you. Okay, so a couple of questions. 00:34:53.000 --> 00:34:59.000 Currently this will only impact emails to Yahoo. We're not mailing to those. 00:34:59.000 --> 00:35:07.000 Well, this current iteration is designed to impact male to Yahoo and Gmail proper. So they're consumer based domains, not necessarily their business hosted. 00:35:07.000 --> 00:35:14.000 Both of them obviously do host business mailboxes, but as we noted, we do expect that these changes are going to be, but as we noted, we do expect that these changes are going to be even more broadly adopted in the short term. 00:35:14.000 --> 00:35:39.000 Is going to be even more broadly adopted in the short term. So we expect that other receiving networks and mailbox providers are going to start applying these types of logic ongoing. 00:35:39.000 --> 00:35:49.000 So if you are only mailing B 2 B, it may feel like not so important, but in the grand scheme Someone also asked, so am I going to improve my reputation simply by publishing Dmark and following this guidance. 00:35:49.000 --> 00:35:58.000 Well, the reality is your reputation is mostly shaped by the behavior of your audience engaging with your male. 00:35:58.000 --> 00:36:04.000 So there are some, you know, table stakes kinds of things you need to do like authentication. 00:36:04.000 --> 00:36:24.000 You need to see or you need to be able to publish the D. Mark records, the DQ, the SPF, you need to also then stay in alignment to make sure that you're not exceeding complaint rates and generating negative subscriber sentiment things like this is spam or ignoring your messages or deleting the mail without reading it. 00:36:24.000 --> 00:36:41.000 So while it's important and it will give you a boost, the boost is really like you stand out above all of the other unauthenticated male, which is very likely to be delivered to spam folders and eventually rejected. 00:36:41.000 --> 00:36:57.000 So does it change your reputational profile? Maybe slightly. However, if you're still mailing to an unengaged list or if you're mailing to a list that is not derived through opt-in consent, you're probably still experiencing some deliverability. 00:36:57.000 --> 00:37:05.000 So with that said, let's move on to the next question. If we send, to business emails, not like at gmail. 00:37:05.000 --> 00:37:16.000 Dot com. Does that still count toward the point 3% spam rate? All right, so Dana and I have had long conversations about this spamery and I'll tell you why. 00:37:16.000 --> 00:37:24.000 Every receiving network publishes and sometimes doesn't publish, an acceptable rate of how many people click this is spam. 00:37:24.000 --> 00:37:25.000 Now, what's fuzzy about this and makes it complicated is that they don't always provide feedback. 00:37:25.000 --> 00:37:39.000 To the receiving or I'm sorry, the sending network or to you as a sender to say this person marked the message as junk or spam. 00:37:39.000 --> 00:37:46.000 So some of them do. Yahoo does. Office. 365 outlook rather, they also provide that to us. 00:37:46.000 --> 00:37:55.000 There's a number of different receivers that do provide that feedback. And so when we get that message back to say, Carmy marked the message of spam. 00:37:55.000 --> 00:37:58.000 Then we marked as an unsubscribe and Hubspot so you won't mail to that address again. 00:37:58.000 --> 00:38:05.000 However, not everyone offers that. Gmail does not offer that level of granular reporting. So when we say you should probably keep your spam rate low, right? 00:38:05.000 --> 00:38:15.000 Again, there are some very specific details for some of these. Receiving networks. They're saying 0 point 1, 0 point 3. 00:38:15.000 --> 00:38:17.000 We should follow that guidance. But also keep in mind in the grand scheme of things, we provide reporting in app. 00:38:17.000 --> 00:38:28.000 In Hubspot that tells you what your spam complaint rates are and at least shows details out for you what's going on. 00:38:28.000 --> 00:38:39.000 And we use that to help you understand how your impacting your subscribers. So it's really important that you just consider like The rate of complaints is important, right? 00:38:39.000 --> 00:38:48.000 At some point you will trip the switch and that will result in your mail getting delivered to spam folders or getting blocked outright. 00:38:48.000 --> 00:38:53.000 However, what's more important is to just keep a pulse as Dana talked about. Stay connected to your subscriber base. 00:38:53.000 --> 00:39:03.000 Make sure that they are well engaged, that they are opening, that they are clicking, that they want to get your mail because otherwise it just ends up in a nasty breakup, right? 00:39:03.000 --> 00:39:10.000 Nasty breakup is a complaint and the, you know, am a couple one is where they just unsubscribe. 00:39:10.000 --> 00:39:14.000 Does that make sense? I hope that's helpful. 00:39:14.000 --> 00:39:23.000 OK, Dana, do you want to take another question here? 00:39:23.000 --> 00:39:24.000 Hmm. Okay, Okay. 00:39:24.000 --> 00:39:31.000 I have been typing and answering a few to make sure we get as many people helped as possible. But I wanted to address, one of the questions about the unauthenticated on verified domains. 00:39:31.000 --> 00:39:42.000 So will our unoff offence? Oh my goodness, unauthenticated slash unverified emails default to the at hubs domain if we don't have D. 00:39:42.000 --> 00:39:57.000 Mark set up looking to get a timeframe for urgency reasons with our IT team. So if your email domain is currently missing D and D Mark, then yes, you will be sending from one of Hubspot domains. 00:39:57.000 --> 00:40:05.000 This is slowly being rolled out already. So I would reach out to your IT team to make sure that all of this gets set up as quickly as possible. 00:40:05.000 --> 00:40:10.000 Because it has already started to roll out to customers that they will be sending over a Hubspot domain. 00:40:10.000 --> 00:40:20.000 If you're still struggling with SPF. Again, this is looking at customers who don't have DK and Dmark published because we do SPF on the return path record. 00:40:20.000 --> 00:40:26.000 We won't make you sent over a Hubspot domain if you're struggling to get that added since it's already taken care of. 00:40:26.000 --> 00:40:30.000 On our return path to. Cool. 00:40:30.000 --> 00:40:41.000 Okay, so with that I think we've just gone past our 40 min mark. However there remains some questions unanswered so I want to address these in a couple of ways. 00:40:41.000 --> 00:40:48.000 First, again, we are going to share out this recording, the Q&A portion. As well as the deck itself. 00:40:48.000 --> 00:40:54.000 So you have those handy. We will be providing FAQs as well. So all of that is to say it's available to you. 00:40:54.000 --> 00:41:09.000 In app and either in app or in our knowledge base. In addition, there are some questions that I see in chat that are very customer specific. 00:41:09.000 --> 00:41:28.000 And we want to be able to address those as well. So the best path for those is to send them in through support or your account manager if you have one and then we can sort out the answer there because we don't want to be providing a blanket statement of guidance where a customer specific approach is more appropriate, right? 00:41:28.000 --> 00:41:41.000 We have to know a little bit of the details. On how you've got your messages configured, what your sending domains are, what route domains are, what there's a bunch of stuff, right? 00:41:41.000 --> 00:41:52.000 There's just a ton of detail. So we thank you so much for your time today. We will continue to answer questions and provide those as follow-up. 00:41:52.000 --> 00:41:59.000 If there are any other questions, please feel free to either drop them in the chat or in the form that you received in order to, you know, so we can capture them and make sure we respond to them. 00:41:59.000 --> 00:42:10.000 Or feel free to send your questions through to support. Again, thank you so, much for your time today. 00:42:10.000 --> 00:42:20.000 We appreciate it. Dana, you rock the house so much information so well received and obviously generating lots of questions and lots of buzz and we want to make sure that you're well supported. 00:42:20.000 --> 00:42:30.000 So thank you so much. Everyone. We appreciate you. Have a super day.