Everything you need to run an inbound marketing campaign.


The marketing campaign.

Years ago, running a campaign meant developing creative, writing a check, and crossing your fingers that results would follow. As the old adage goes, marketers knew that half of their marketing wasn’t working, but they didn’t know which half. The tools, the channels, and the results were all disconnected pieces, so a lot was left to chance.

The tactics have changed, but the problem is still the same.

Email. Social media. Blogging. Webinars. PPC and ad buys. The channels marketers use today are different, but the problem is still the same: disconnected tools and channels means it’s tough to measure results, and the experience for your leads often feels disconnected.

The Inbound Marketing Campaign Guide + Kit


The inbound marketing campaign is a strategy that anyone can use to improve their marketing, and it’s all summed up in our Inbound Marketing Campaign Kit. Inside, you’ll find a guide to running an inbound campaign and helpful tools to get you started.

How is an Inbound Marketing Campaign Different?


It’s clear that marketers need a new framework for campaigns that solves all of these problems - that’s what the inbound marketing campaign aims to do. An inbound marketing campaign -

  • Starts with the customer in mind. An inbound campaign is built to attract, not annoy. It takes every stage of your funnel into account to generate new, interested leads, and turns them into quality leads and happy customers through relevant, compelling content.

  • Uses integrated tools to connect everything. An inbound campaign uses interconnected tools to weave context about a lead into every channel and every tool. The result is a smooth, personalized experience for buyers, better results for marketers and salespeople.

  • Works in any situation. Any campaign can be an inbound campaign. Whether you are starting with a webinar, a tradeshow, a product launch or a new list of leads, you can apply the inbound marketing campaign framework to organize and improve your effort.