A marketing agency that offers inbound services is one that has adopted the fundamentals of inbound marketing -- both for themselves and their clients. But first, let's take a step back and answer the question that might be on your mind right now: What is inbound marketing?
Instead of buying email lists, relying on cold calling, and investing solely in advertising to drive demand, you create quality content that educates and delights your target audience. This drives qualified leads to your company and keeps them interested in your brand and product until they are ready to buy.
An agency that offers inbound services believes in the inbound marketing methodology and aligns some, if not all, of its services with each phase: Attract, Convert, Close, and Delight. Agencies who offering inbound services also focus on setting goals and delivering high ROI to their clients. Specific inbound services include:
The Resources You Need to Prove Marketing ROI
To prove marketing ROI, you need to embrace analytics. Brush up on closed-loop analytics, and learn which metrics your boss actually cares about.
5 Inbound Marketing KPIs Clients Actually Care About
What metrics really matter at the end of the month? Stop sending 30-page reports, and discover the metrics that clients actually care about.
Everything Marketers Need to Measure and Prove Content ROI
You know content marketing works, but can you prove it? Learn how to track and report on your efforts to increase your client's confidence in your team.