Agency Service Primer for Enthusem + HubSpot

Interested in expanding your service offerings? Learn more about the services you can offer your clients with Enthusem and its HubSpot integration.

enthusemlogoBy partnering with Enthusem, your agency can offer:
  • Hyper-personalized, automated direct mail
  • An omni-channel marketing strategy
Plus, it will all be integrated with your client's HubSpot CRM. Learn more below and read an agency success story with the Enthusem integration here.

What is the service?

Hyper-Personalized, Automated Direct Mail - Now before you read ‘direct mail’ and think it isn’t relevant to digital marketers, consider this: response rates increase by 35% when email and direct mail are combined. 

In an effort to garner the best results for their clients, marketing agencies continuously pitch new ideas and tactics. Whether in the name of brand awareness, lead generation or sales enablement, clients want a return on their marketing investment. Are you recommending one of the best channels for prospect engagement and ROI?

Entertaining different channels offers you the ability to tap into new areas you haven’t been able to before. There may be potential leads who you haven’t reached in the cluttered digital space, and a client’s brand may stick out in a completely untapped channel. Especially as a supplement to digital marketing efforts, direct mail is a great way to widen your scope and boost response rates.

Who is an ideal client?

Whether your clients are generating thousands of inbound leads or if they are new to marketing automation they could be leveraging hyper-personalized direct mail to boost their results.

In many cases, clients are already sending direct mail through another vendor, but it’s not integrated with their inbound efforts; or, they’ve used it in the past and didn’t get the results they were hoping for. Integrating hyper-personalized, trigger-based direct mail into client's inbound process can increase results for both your B2B and B2C clients while adding a new revenue stream for your agency!

Digital marketing doesn't perform like it used to. With social media privacy issues, implementation of ad blockers and the oversaturation of email, there may be contacts that just can't be reached. While the direct mail channel is making a comeback, it’s not cluttered like it used to be, making it a much less-saturated channel. Digital messages are gone in a click while it’s very common for Enthusem direct mail to hang around for months, even years. How do we know? The sender gets notified as soon as the contact responds, no matter how long it’s been!

How does it complement Inbound?

Inbound is all about educating contacts and allowing them to come to you when they’re ready, rather than push them into action with over the top frequency, yet the latter is exactly what most marketers do. Not everyone reacts to email, in fact over 98% of emails aren’t even opened. What may surprise you is that 51% of contacts prefer when companies communicate with them through a combination of direct mail and email. Using an omni-channel approach allows one channel to pick up where the other may not be performing as well but automation takes it a step further making that path different for each and every contact. Enthusem's offline to online platform enables you to send a hyper-personalized direct mail on triggers. 

I wasn’t actively looking to do direct mail but Enthusem sent me a mailer...and that thing sat on my desk for months, I just couldn’t throw it out. That’s how I knew I had to give it a try because it worked on me. I mean, come on...who keeps direct mail that long?

Aaron Dyess

President

Captevrix

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Interested in other agency services?

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Read more Agency Service Primers
Enthusem + HubSpot Integration

Send out your physical, printed mail as easily as an email, right from HubSpot.

Learn more about the integration
Direct mail goes Inbound

Make it personal: customize and personalize mailers using the contact's own social media images, contact properties or company branding.

Get started with Enthusem