Agency Service Primer for TwentyThree + HubSpot

Interested in expanding your service offerings? Learn more about the services you can offer your clients with TwentyThree and its HubSpot integration.


By partnering with TwentyThree, your agency can offer: 

  • Inbound video
  • Video distribution and campaigns
  • Analysis of video performance to demonstrate ROI

Plus, it will all be integrated with your client's HubSpot CRM. 

What is the service?

Run your video Everywhere, Analyze, and Lead ScoreVideo will be the majority of website data in 2018 (Cisco), yet, only 38% of marketers are currently measuring engagement according to the State of Video Marketing Survey. Agencies have an incredible opportunity to provide clients with video marketing services from creation and distribution to optimization and analysis. 

If clients are only using video on YouTube or Facebook, they are sending valuable data to a third-party, where engagement can’t be properly tracked. By partnering with TwentyThree, you can have more control over properly distributing, analyzing, and optimizing video. Not only will this take video marketing beyond vanity metrics and manual processes, but TwentyThree will help you demonstrate the ROI from your services through valuable data. 

Who is an ideal client?

Clients thinking about video - Many businesses know how important video is in 2018, but lack the tools to properly measure and integrate it into their marketing tech stack. Agencies can offer video marketing services to clients that are interested in video content, and help them get started and show exactly who, how, and when a user is engaging with their video content.

Clients currently investing in video - Clients that have video content but don’t know how to properly host it on their website, distribute it to their channels, or measure the impact of video, need a video marketing platform. TwentyThree helps eliminate the video silo from the rest of the marketing organization.

How does it complement Inbound?

Integrate video across the marketing funnel to accelerate the buyer's journey. TwentyThree provides a number of inbound tools to compliment an existing inbound strategy. From video landing pages to the option to add collectors for increased lead generation to video email integrated into HubSpot, it’s built to drive inbound efforts across the buyers journey.

When I have a prospective client that is wanting to dabble in a video campaign, I explain that the most important piece of creating a video is how motivated you are to read, understand, and adapt from the data. TwentyThree makes that easy to do with every important video data point to help you get results from video marketing.

Tom Burgess

Revenue River

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TwentyThree + HubSpot Integration

Convert video viewers into leads through native video players, lead score them based on video engagement, and identify existing HubSpot contacts who engage with video.

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The world’s best marketers need a video marketing platform to make better-informed decisions about video across the entire marketing funnel.

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