Inform every interaction with the most recent support communications by adding conversation and satisfaction ratings to the contact's HubSpot timeline. Teams can check the CRM to see that customers are happy, research open issues, and examine negative ratings - all before picking up the phone or shooting out an email.
Watch for positive and negative signals coming out of your support team to automate outreach with HubSpot. Received a great rating from a new customer? Maybe it's time to ask for a referral. A customer with an open deal left a negative rating? Make sure Sales follows up right away.