How a lead engages with your brand on social media determines their interest-level and sales-readiness. With the HubSpot + Oktopost integration, you can prioritize these social engagements to adjust your lead scoring model. For example, you can increase or decrease a lead’s score based on the social network they engaged on (e.g. LinkedIn vs. Facebook) and the type of engagement (link click vs. direct message).
The more data you have on leads, the better you can craft engaging content. Using social engagement data in HubSpot, you can enroll leads in an email nurturing flow focused on ‘content topics’. For example, a lead that clicks on a social post pertaining to ‘Cyber Security’ will receive a Cyber Security-related case study, 25 minutes later. This ensures you’re always providing value to contacts and pushing them in the right direction.
Are you a HubSpot customer or involved in one of our Partner Programs? If so, Oktopost offers the following special promotions: