Build out content campaigns where you can surface and choose the best performing content topics that are aligned with your buyer persona. Imagine a platform that not only combines all the best practices to execute this content campaign to maximize results, but also gives you the analytics to directly attribute the performance of each blog post to revenue-related metrics.
Close the loop with qualified leads coming through your blog posts by using Oz to better target the captured leads and convert them further towards the sales pipeline. Oz will map any data into your HubSpot Contacts properties so that they’re automatically synced and enriched, and allow you to simply select the Contact properties you want to target. Teams can now create perfectly personalized content with hypersegmented email campaigns, leading to higher conversion from your captured leads.