Create powerful segments based on rewards program data. Send different campaigns based on a customers program status, tier status, and points balance. Use this to target high converting segments, for example, those who have enough points to redeem a reward.
Layering in a customer's referral URL, VIP tier, and points balance into existing campaigns allows you to add an element of personalization. You can also create new campaigns altogether, like a monthly program update or a post-purchase referral request.