Brands Need to Build a Community

Smile exists to help brands grow sustainably through a community of engaged customers. We do this through beautiful, easy to use points, referral, and VIP programs. Connecting to Smile allows you to surface key customer data, such as points balance or referral URL in HubSpot for use across your marketing campaigns.


This integration requires both and HubSpot. Learn more.

Powerful Segmentation

Create powerful segments based on rewards program data. Send different campaigns based on a customers program status, tier status, and points balance. Use this to target high converting segments, for example, those who have enough points to redeem a reward.

Scalable Personalization

Layering in a customer's referral URL, VIP tier, and points balance into existing campaigns allows you to add an element of personalization. You can also create new campaigns altogether, like a monthly program update or a post-purchase referral request.

How Does This Integration Complement HubSpot?

  • • Brands go to HubSpot for the best in Inbound marketing; they use Smile to build a community
  • • These two initiatives are intrinsically linked to one another, and having reward program data within HubSpot will lead to better performing campaigns

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