Press Play on In-Depth Viewer Insights

Learn more about the people who watch your videos when you connect Wistia with HubSpot

  1. Capture leads and learn more about your audience

    Nothing captures someone's attention quite like the sight, sound and motion of video. Add HubSpot forms to your videos to reap the rewards of higher engagement rates for video content.

    When a viewer converts on your video, they'll get passed to HubSpot, and all of their video viewing data will sync with their existing contact record.

  2. See video engagement on every contact record

    Any viewing data will appear on the contact's record within HubSpot as a Wistia video event. Within the contact record, you'll be able to drill down and see video thumbnails, viewers' heatmaps, and a contact's overall video engagement. 

  3. Segment and score leads with video data

    Leverage in-depth criteria such as percent viewed or CTA clicked to generate smart lists in HubSpot. You can also use viewing data to enroll visitors and prospects in workflows and score leads.
    Set up automation to proactively alert sales reps when their leads are watching key videos, and watch the deals roll in.


You must be a paid customer of Wistia to use this integration. Learn more about Wistia pricing at their HubSpot integration page.


Get Set Up

Click below for a help center article documenting how to set up this integration.

Get Started ››


If you need help with this integration, please reach out to Wistia Support.


"One of the first emails we sent out using the HubSpot and Wistia integration was our new animated video to our bank of prospects. We saw an open rate of 23.4% and a click-through rate of 12.5%, compared to our typical click-through rates between 1.5% and 3.5%. As a result of that video success, we’ve now branched out to have 12 drip marketing streams, all with video components. This was coming from 1 drip stream about a year ago."


Marketing Manager

Athena Software