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LOOP.

Outlearn. Outmarket. Outgrow.

Your marketing didn't break. The playbook did.
The marketers winning right now aren't the ones using the most AI. They're the ones with the best taste.
Loop turns that into a system. A blueprint for winning in the AI era.

Written by

Kipp Bodnar & Kieran Flanagan

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Click a retailer below to pre-order · Ships September 22, 2026

What the industry is saying

Praise from people who don't blurb just anyone.

"There's no vague advice here. Loop offers a coherent philosophy for how modern marketing actually works… It’s required reading for teams serious about growth."

Alex Lieberman | Founder, Morning Brew
"Distribution is becoming the new moat in the AI era, and this book helps you build that moat."

Lenny Rachitsky | Host, Lenny’s Podcast
"I've coached hundreds of CEOs... The best ones treat marketing like a growth system, not as a department. In Loop, Kipp and Kieran reveal the exact system leaders need to turn marketing into a compounding engine for growth..."

Eric Partaker | CEO Coach, ericpartaker.com
"AI will make it easier than ever to create forgettable marketing. Loop is for the marketers who want to build something indispensable, more useful, and more human."

Joe Pulizzi | Founder of Content Marketing Institute and Author of Content Inc. and Epic Content Marketing
"Reading Loop is like having a great chef hand you their personal recipe book. The techniques are world-class, but the instructions are so clear you can actually pull it off in your own kitchen."

Jade Bonacolta | Founder of The Quiet Rich
"Loop is the playbook modern marketing has been missing. It treats marketing as a system to engineer, and it gives you a proven framework to build that system inside your own team. A must-read for any leader who wants to get ahead in the age of AI."

Ben Meer | Speaker, Coach, and Author of How to Be Good at Life
"Kipp and Kieran compare AI in marketing to when factories first got electricity. Most owners just swapped the steam engine for a motor and changed nothing else. Productivity didn't move for thirty years. That's what most marketers are doing with AI right now... The ones winning right now are doing what this book teaches."

Scott Clary | Host of Success Story Podcast
"The gap between the brands that are growing and those that are falling behind has never been wider. Loop is the book that explains why and shows you how to win."

Eric Siu | Founder of Single Grain
"Loop is more than a marketing book, it’s an operating system for the AI era... A must-read for any leader ready to build what comes next."

David Meltzer | Author and Entrepreneur
"This book hands you the roadmap to scale taste. It pioneers the new era of marketing, where anything is possible for those who implement this in their organization."

Noemi Kis | Founder of AquaQuote
"Kipp and Kieran helped teach the world inbound marketing. In Loop, they bury it. The intellectual honesty alone is worth the cover price. Then they build the new playbook with you, brick by brick, until you stop reading about it and start standing inside it."

Julia Shareika | Founder of Eume.so

What you'll learn

With Loop, you'll…

Stay a full year ahead of every marketer still waiting for the old playbook to click back in.

Build a Taste Profile.

A living model of your buyer that predicts what they’ll respond to before you spend a dollar on paid.

Escape the AI-sameness trap.

Three core narratives that make your brand impossible to mistake for anyone else in your category.

Scale creative without slop.

A system that multiplies what your team can create without making everything sound like it came from the same prompt.

Master Answer Engine Optimization.

The strategy that gets AI to recommend your brand instead of quietly burying it in the next prompt.

Measure what your CEO actually cares about.

The 4 Rs scorecard: Remarkability, Resonance, Reach, Regeneration. One number per quarter. No noise.

Run the Loop starting week one.

A 90-day install plan that turns every framework in the book into a live cadence on your team.

What this book is actually about

A year from now, you'll either have a playbook or you'll have excuses. This is the playbook.

AI didn’t just disrupt marketing tactics, it changed the game entirely. Buyers stopped following the funnel. Discovery scattered across dozens of channels overnight. The content flood came from everywhere at once. And because everyone had access to the same tools, it all started sounding exactly the same.

Kipp Bodnar and Kieran Flanagan built the marketing framework that millions of businesses adopted. Then they watched AI dismantle it. Revenue was on the line. So they threw out their own playbook and built a new one, tested first on HubSpot’s marketing org: hundreds of marketers, billions in pipeline. Within a year, the system was outperforming the one it replaced.

Then they realized it wasn’t a HubSpot fix. It was the operating model marketing had been missing. What they built isn’t an AI system. It’s a framework that makes you the irreplaceable ingredient in one.

In Loop: Outlearn. Outmarket. Outgrow., Bodnar and Flanagan introduce Loop Marketing. A four-stage system (Express, Tailor, Amplify, Evolve) built for a world where the buyer journey has collapsed, AI has commoditized content, and the teams that win are the ones that learn fastest, not the ones that spend the most.

Loop works whether you’re a five-person startup or a five-hundred-person org. B2B or DTC. Selling to developers or dentists. $50K budget or $50M. The principles are structural, not tactical. Part of a system that scales with you.

This isn’t marketing theory. It’s the documented record of what happened when the people who built the world’s most widely adopted marketing framework had to burn it down and start over with their own revenue, their own team, and their own reputation on the line.

Kipp Bodnar

Kipp Bodnar is the Chief Marketing Officer at HubSpot, where he leads the company's global marketing strategy across awareness, demand, and brand, as well as HubSpot's strategic partnerships.

Kieran Flanagan

Kieran Flanagan has spent his career at the intersection of growth, marketing, and technology, first as SVP of Marketing at HubSpot, then as CMO at Zapier, and now as SVP of Agentic GTM and Systems at HubSpot.

Pre-order Loop.

Available September 22, 2026. Reserve your copy now (hardcover, audio, or ebook) and your preferred store charges you only when it ships.

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Unlock your bonuses

Five free resources, sent when you order.

Forward your receipt to contact@loopmarketingbook.com and get exclusive content before our release date.

AI Prompts

A ready-to-use prompt library to start running Loop for your business.

Early Chapter Access

Jump ahead. Get the first three chapters now and hit the ground running before your book arrives.

Exclusive 3-Episode Podcast Series

Three bonus episodes of Marketing Against the Grain featuring conversations with Alex Lieberman, Aja Frost, and Kyle Denhoff, available nowhere else.

Loop Claude Skill

A custom Claude skill that puts the Loop framework at your fingertips. Built for the way you actually work, not a one-size-fits-all AI tool.

Live AMA With the Authors

Get direct access to Kipp and Kieran. Ask them anything. How to run Loop Marketing for your business, their hottest AI takes, or whatever's on your mind.

28 Days Free of HubSpot AEO

See how your team shows up in answer engines. Pre-orders include a free 28-day trial of HubSpot AEO.

Loop is a system, not a solo read.

It’s designed to run across your entire marketing org. The bulk program gives your team a shared foundation. Plus, exclusive resources to help you actually execute the playbook together.

Order for your team →