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Get started free Get a demo

Email Marketing Tools

Free

Create, personalize, and optimize your marketing emails without waiting on designers or IT.

Get started free Get a demo

Get started with free tools, or get a demo of our premium software.

Design professional emails with drag-and-drop editing

Personalize emails with CRM data for targeted messaging

Boost email opens with AI-generated subject lines

Automate email follow-ups with simple workflows

Email marketing tools that turn subscribers into customers

Stop choosing between email campaign quality and marketing efficiency. With HubSpot’s email marketing tools, everything you need to connect with your audience is built right in. Design and send professional email campaigns with drag-and-drop editing features and pre-built templates, use AI to write subject lines and email copy, and take advantage of email automation to personalize emails with CRM data or automate follow-ups based on contact engagement.

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Send email campaigns that engage your audience

Build professional email campaigns with zero coding.

Craft professional email campaigns without requiring support from multiple stakeholders. Get started with one of HubSpot's goal-based email templates that display perfectly across any device. Then use the drag-and-drop editor to customize layout, calls-to-action, and branding.

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Boost email marketing performance with personalization.

Boost average email open rates when you tailor your emails to each subscriber. Use contact name, company, lifecycle stage, list membership, and more to automatically serve up the most relevant subject lines, links, attachments, and CTAs. Then schedule your campaign and use email automation workflows to trigger specific follow-up actions based on recipient engagement such as email opens, bounces, and link clicks.

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Analyze and improve your email campaigns with premium tools.

Use A/B tests to learn which subject lines get the most opens, and which content drives engagement and sales. Dive even deeper into your data to see who’s engaging with each email and when, the most popular content, and more. Then design new email marketing campaigns that will take conversion rates to new heights.

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Use AI to perfect your email marketing strategy.

Bid farewell to spending hours struggling with email copy or mulling over the perfect subject line for your next newsletter. Use AI content writing features to quickly generate emails with simple prompts. Or use slash and highlight commands to skillfully rewrite, edit, or adjust the tone of existing copy to meet your needs.

Upgrade to get messaging insights [beta], a tool that uses AI to analyze your email marketing performance, delivery, and engagement. Find and fix problems with your campaigns, make your content and CTAs more engaging, and get suggestions based on data to make sure your messages reach the right people.

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278,000+ customers in over 135 countries grow their businesses with HubSpot

Best email platform I've ever used. Measuring results is second to none.

ELIAHI PRIEST

Producer & Director

Event Zero
This is just awesome! So much easier to use than MailChimp. Also you have way better analytics than MailChimp. I am so glad I stumbled upon HubSpot.

FOSTER BRUSCA

Trainer & Consultant

The Pest Posse
WOW - we cannot believe that you are actually letting us use this fantastic tool as part of the free version. My CEO said to me, nothing is FREE, there's got to be a catch. So far, the catch is we love using HubSpot and are quickly becoming raving fans :)

KIM RONALDSON

Partner Experience Director

Incorp

Get started with free email marketing tools today

Use the drag-and-drop editor to build and send personalized emails in minutes.

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Free email tools are limited to 2,000 sends per calendar month, with HubSpot branding. Additional terms and limitations apply.