With HubSpot Marketing Free, start generating leads from your website in minutes. Collect rich context and analytics on every new lead. Organize it all in one central database, and tee up your sales team for success.

Collect rich context & data on every new lead.

How great would it be if you could build a marketing strategy based on individual site visitor behavior?

HubSpot Marketing Free helps you understand your website visitors’ behavior through data – beyond the anonymous data provided by other marketing tools.

Built-in analytics make it easy to learn which pages, offers, and traffic sources are driving the most conversions. See how many times leads visit your website before they buy, spot trends in how visitors navigate your site, and use those insights to drive more conversions.

capture more leads

Start turning visitors into leads in minutes.

HubSpot Marketing Free's pop-up feature lets you easily create pop-up forms that attract the attention of your visitors and convert them into leads. Choose from four pop-up form designs: welcome mat, overlay modal, top banner, and slide-in box.

The Collected Forms feature lets you automatically capture any form submissions on your website, even if they come from a different tool.

Get all these features immediately when you sign up – no additional setup or coding knowledge required.

see who leads are

Track all your website’s lead generation analytics in one central hub.

HubSpot Marketing Free gives you a central database to view your leads. You can collect up to 1 million contacts at no cost.

Click into individual contact records and track all their activities on your website in a single, integrated timeline. This gives you a better understanding of user behavior on an individual level.

analyze and improve results

Easily connect with other marketing tools.

HubSpot Marketing Free integrates with MailChimp, WordPress, Weebly, Drupal, Shopify, Magento, and more with no extra dev work required.

turn visitors into leads

Transform Your Marketing

with HubSpot Marketing Free

1. Our free tool includes lead insights and analytics, pop-ups, forms, and email integration in minutes.

HubSpot Marketing Free tool

2. Know what every lead does before and after they fill out a form.

HubSpot Marketing Free tool

3. Click "Get Started Free" below, create an account, and take a look around. It's easy and fun!

HubSpot Marketing Free tool

Thousands of Marketing Teams Can Vouch For the Power of HubSpot Marketing Free

  • testimonial 1

    "HubSpot Marketing Free dramatically cuts down the time I spend on marketing. We used to spend tons of time generating very few inbound leads, but those numbers have gone through the roof with minimal effort.”
    Brian Ruhlmann, Director of Sales & Marketing, AdmitHub

  • testimonial 2

    "HubSpot Marketing Free educates marketers beyond just the anonymous analytics they get from Google Analytics. Instead, it digs down to individual users.”
    Michael Shoup, Founder / CEO, 12South Marketing

  • testimonial 3

    "Using Marketing Free, we can easily learn which page visitors convert on – allowing us to do on-site page optimization, find out which blogs are converting best, and learn which topics to write about.”
    Michael Harf, Owner, Aquaspresso

  • testimonial 4

    "I've been blown away by how HubSpot Marketing Free has helped. I'm able to target people at the right time with a subtle message that's fun.”
    Lynne Goldman, Co-Founder, Bucks County Taste