Effective Revenue Generation Solutions for Media Companies

Traditional media companies are expected to lose up to $1.7b in advertising revenue this year. How does your newspaper, magazine, TV or radio station plan to replace it?

Time spent with a single media source is on the decline because consumers have too many consumption options. Getting their attention is hard but keeping it is more challenging because while they're reading your news, they're also on their tablet, talking on their phone or even watching TV. These changes in behavior make it difficult for media companies to generate revenue a rate that will help keep them afloat. HubSpot helps media companies use their two best assets, their audience and their advertisers, to increase revenue.

Why Hubspot?

Learn how media companies use our top-ranking tools

  • ATTRACT NEW ADVERTISERS by generating qualified leads who are ready, willing and able to buy from your sales people.
  • INCREASE AUDIENCE ENGAGEMENT and turn casual readers into loyalists, increase time spent with your site and increase subscription revenue.
  • BETTER ADVERTISER ROI by generating more than clicks and impressions for your advertisers, generate leads instead.
  • CREATE NEW REVENUE STREAMS by offering inbound marketing services at high margins, by becoming a HubSpot partner.

“By partnering with Hubspot we have been able to streamline subscriber communications, as well as efficiently nurture new leads.” Read More

ANDREW MCFADDEN

Director at The Press Enterprise

“Inbound marketing has been the significant reason that we have been able to grow revenue nearly 30% in the last 2 years.”

MATT SUNSHINE

EVP at The Center for Sales Strategy

“We’ve seen a 50% price increase on some products, better differentiation, and better audience experience.”

SETH NICHOLS

CEO at Longitude Media, LLC

How HubSpot Attracts New Advertisers
  • Rob Seaver Lead Generation SpecialistG/O Digital, Division of Gannett

"When we started with HubSpot, we had zero inbound marketing initiatives. We really had to build out our strategy from the ground up. What's great about HubSpot is that I can see our efforts paying off in terms of visitors and leads finding us organically. These prospects are more engaged from the start. I can track and monitor everything to see which of my efforts are working and which ones aren't.

HubSpot has a great, easy-to-use interface that allows me to keep my marketing organized. With other systems I've used in the past, it was difficult to find and manage the different components of my marketing campaigns. If you weren't extremely disciplined about things like file names and structure, it got complicated really fast.

HubSpot delivers the reporting and analytics you need out of the box. With other systems I've used, you either had to be a programmer or extremely skilled technically to get what you needed. With HubSpot, I can easily understand how my campaigns are performing and get the answers that I need. The intuitive nature of everything in HubSpot just makes it easier to use.

My experience as a HubSpot customer has been great. In addition to G/O Digital, I used HubSpot at previous employer that was a much smaller company. Both of my experiences with being a HubSpot customer have mirrored each other. No matter the size of the company you work at, they treat you as if you're their most important customer. They understand what it is to deliver great customer service.

The inbound marketing consultant that I worked with was fantastic.He helped me quickly define my goals and create a path to success. It's easy to get excited about something during the buying process; it's another to deliver on that promise. HubSpot does that through their software and the people you work with. You have a coach that's pushing you to meet your goals and cheering you on along the way. When you commit to HubSpot and inbound marketing, they commit back to you.

  • “These prospects are more engaged from the start.”
  • “HubSpot has a great, easy-to-use interface that allows me to keep my marketing organized.”
  • “HubSpot delivers the reporting and analytics you need out of the box.”
  • “No matter the size of the company you work at, they treat you as if you're their most important customer.”
  • “When you commit to HubSpot and inbound marketing, they commit back to you.”