Partner Day, Dublin 2019

Fueling the Forces of Your Flywheel


Welcome to your attendee area, .

Partner Day will be all about the newest model to help you grow your business and grow your client’s business, the flywheel.

We're doubling down on the things that we hear consistently from you in survey feedback: more networking and more practical business advice.

What does this mean to you? You will have:

  • Dedicated networking time via roundtable discussions.
  • The chance to build your agency's flywheel in a hands-on workshop.
  • Opportunities to mix and mingle with other agency peers and HubSpot execs during mystery lunches (application required).
  • Ways to get to know your fellow attendees before the event by using the community module on this page.
Make yourself comfortable, explore your attendee area and get ready for Partner Day, Dublin 2019.

Prepare Your Travels...

June 13 - June 14, 2019

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This event now lives only in our precious memories. See you in 2020!

The event will be hosted in the HubSpot Dublin Office (link to Google Maps). We don't have any room blocks available for the event, but these are some hotels nearby (max. 10 minutes walking) you can check for accommodation:

Dublin has also plenty of Airbnb apartments, which you can search via this link.

Join a Mystery Lunch

Want to make new connections? Sign up for a mystery lunch!

What is a mystery lunch?

A mystery lunch is an optional lunch activity designated to facilitate networking. Participating attendees will be assigned to a small group led by a HubSpot executive, groups will be formed based on shared interests. 

Lunches will take place onsite in HubSpot conference rooms, and won't conflict with other sessions offered on the agenda.

Sign up today, limited spots available on a first come first serve basis.

Dietary Restrictions

There will be gluten-free and dairy-free options on the menu. If you have any additional dietary restrictions besides gluten-free and dairy-free, please let us know by filling out this form.

Preliminary Agenda

  • Morning Welcome
    Christian Kinnear, HubSpot

    A New Era at HubSpot
    Brian Halligan, HubSpot

    HubSpot Product Spotlight
    Nicholas Holland, HubSpot

    Dharmesh recently said “You are unlikely to run out of ideas. You are much more likely to run out of customers’ patient with your inability to focus on your existing ideas.” And that’s just what we’re doing. 2019 is the year of focusing on existing ideas. Join HubSpot’s Marketing Hub GM and former agency owner, Nicholas Holland, as he talks through HubSpot’s top product priorities, all centered around delivering an exceptional customer experience.

  • Marketer as the Architect of the Tech Stack
    Angela DeFranco, HubSpot

    HubSpot is on a mission to move beyond being just an all-in-one suite of products, and become an all-on-one platform that brings all your tech solutions together. The Marketing Hub is at the center of this vision. In this session, you’ll hear how we’re building up the Marketing Hub with the platform-play in mind, and how you can leverage the Marketing Hub to drive growth for your agencies, and your clients.

    Position the Enterprise Growth Suite Like a Top HubSpotter
    Elise Beck, Hannah-Rose Farrington, Mandy McLellan, and Karl Walsh, HubSpot

    Want to learn how the most successful HubSpot reps are positioning the enterprise growth suite? Check out this session! But before our reps share their secret sauce, you’ll hear from Elise Beck, Senior Product Marketing Manager of Sales Hub. She will walk through the growth and changes across Marketing, Sales and Service Hub, highlighting the new opportunities for partners. Then we’ll transition to the highly anticipated panel consisting of our top enterprise growth suite selling HubSpotters. They will share the inside secrets on how they successfully position and deliver the suite to customers.

    Integrations 201: When to Introduce Them & How to Package Them
    Jani Aaltonen, Sales Communication
    Hugh Durkin, HubSpot

    You've successfully implemented an integration for a client and now you want to become an expert. Join this panel session of partner pros and HubSpot's Director of Product Development, Hugh Durkin,  to uplevel your integrations knowledge. You'll learn everything from how to train your team, when to introduce integrations, to how to price and package your services around them. 

  • Navigating Difficult Decisions 
    Pippa Adams, Prodo
    Steven Loepfe, Storylead
    Tobbias Schloemer, Thought Leader Systems
    Aviva Walsh, HubSpot

    Being an agency owner is tough. You have to navigate difficult decisions both from a client and employee management perspective. In this session, you'll hear the experiences of your fellow agency peers on everything from learning to say no to certain projects, how to manage difficult clients, to how to deal with internal situations, like managing underperforming employees. The goal is to have an open conversation, so you know what to avoid if you find yourself in a similar situation in the future.

    The Evolution of Service Hub
    Marc Rutgers, One4Marketing
    Daryn Smith, MPULL
    Michael Redbord, HubSpot

    Service Hub turns one year old at Partner Day 2019, and it’s been a remarkable year of work, success, and learning. But really, how’s Service Hub doing? What’s next for the Service Hub tools? Is Service Hub working for HubSpot? How about for HubSpot Partners? Join Michael Redbord, General Manager of Service Hub at HubSpot, with Marc Rutgers, Inbound Sales Coordinator at One4Marketing, and Daryn Smith, Co-Founder at MPULL, as they present on HubSpot’s newest and fastest growing product line. This session will examine a year in review for Service Hub, what’s to come in the future, and first-hand case studies of working (and winning) with Service Hub clients. It will also include live Q&A, so please bring questions for a lively discussion!

    Workshop: Why Your Customers Need You to Start Spinning the Flywheel 
    Jani Aaltonen, Sales Communications

    Do you want help differentiating your agency and expanding your impact within your client accounts? Join this exclusive workshop led by partner and flywheel expert, Sales Communication. In this workshop you will:

    • Apply the flywheel concepts to your own organization
    • Work with fellow partners to identify common frictions and potential short- and long-term fixes
    • Learn how to develop your own flywheel workshop to go deeper with existing clients and to differentiate your services to prospects

    Note: We want to keep this workshop intimate, so it’s first come, first serve. Get there early :)

    [ENCORE] Position the Enterprise Growth Suite Like a Top HubSpotter
    Elise Beck, Hannah-Rose Farrington, Mandy McLellan, and Karl Walsh, HubSpot

    Want to learn how the most successful HubSpot reps are positioning the enterprise growth suite? Check out this session! But before our reps share their secret sauce, you’ll hear from Elise Beck, Senior Product Marketing Manager of Sales Hub. She will walk through the growth and changes across Marketing, Sales and Service Hub, highlighting the new opportunities for partners. Then we’ll transition to the highly anticipated panel consisting of our top enterprise growth suite selling HubSpotters. They will share the inside secrets on how they successfully position and deliver the suite to customers.

    Roundtable Discussion: Sales Hub
    Lou Orfanos, HubSpot

    Want details on the future of the sales product? Swing by this informal discussion hosted by Sales Hub expert and leader, Lou Orfanos.

  • Transforming Your Agency with Sales Services
    Rebecca Murphy, BabelQuest

    How does a marketing agency transform into a marketing and sales services agency? Hear from the Managing Director of BabelQuest, Rebecca Murphy, as she shares the process her agency underwent to make the transformation into offering sales services to her clients, and the growth it’s brought her agency. You’ll learn how they operationalized their agency for this model and the quick wins they went for when they were just getting started.

    Six Bot Tactics to Jumpstart Your Conversational Strategy 
    Lisa Edwards, HubSpot

    You've probably heard: bots are the future. In fact, if you're wondering whether or not you should incorporate bots into your client retainers, you're asking the wrong question. Bot-powered commerce is the future and represents a massive opportunity for agencies. But you may be wondering how you can start building conversational workflows for your clients. Join us for a conversation on, well, Conversations with HubSpot's Product Marketing Manager, Lisa Edwards, and an agency expert.

    Spinning Your Agency's Flywheel With Education and HubSpot Academy
    Kevin Dunn & Chris LoDolce, HubSpot

    We'll start with some data on how education has helped spin HubSpot's and agency partners' flywheels—from attracting prospects and high-performing talent to then engaging and delighting them as clients and employees. Next, we'll go over HubSpot Academy's road map for increasing educational support for partners through the Learning Center, the Education Partner Program, and the HubSpot Certified Trainer Program. Then we’ll wrap up with upcoming opportunities for partners to be the face of localised HubSpot Academy certification courses and lessons.

    Roundtable Discussion: Marketing Hub
    Nicholas Holland, HubSpot

    If you have unanswered Marketing Hub questions swing by this informal discussion hosted by Marketing Hub expert and leader, Nicholas Holland.

  • Does Your Retainer Strategy Fuel Your Agency's Growth?
    Camiel Freriks, Webs
    Richard Wood, Six & Flow
    Steve Vaughan, HubSpot

    Are your clients and operations helping your agency be more successful? When acquiring new clients, it's always important to assess the profitability for your business. A successful Channel Account Manager and partner duo will discuss how to identify potential risks to ensure your retainers fuel your agency's growth.

    [ENCORE] Integrations 201: When to Introduce Them & How to Package Them
    Jani Aaltonen, Sales Communication
    Hugh Durkin, HubSpot

    You've successfully implemented an integration for a client and now you want to become an expert. Join this panel session of partner pros and HubSpot's Director of Product Development, Hugh Durkin, to uplevel your integrations knowledge. You'll learn everything from how to train your team, when to introduce integrations, to how to price and package your services around them. 

    [ENCORE] Transforming Your Agency with Sales Services
    Rebecca Murphy, BabelQuest

    How does a marketing agency transform into a marketing and sales services agency? Hear from the Managing Director of BabelQuest, Rebecca Murphy, as she shares the process her agency underwent to make the transformation into offering sales services to her clients, and the growth it’s brought her agency. You’ll learn how they operationalized their agency for this model and the quick wins they went for when they were just getting started.

    Roundtable Discussion: Service Hub
    Michael Redbord, HubSpot

    If you have unanswered Service Hub questions swing by this informal discussion hosted by Service Hub expert and leader, Michael Redbord.

  • Join us for an evening of fun at the Teeling Whiskey Distillery. Buses will depart from the office at 5:30 PM.
  • The Future of the Partner Program
    Katie Ng-Mak and JD Sherman, HubSpot

    Join global program leader, Katie Ng-Mak, and HubSpot President and COO, JD Sherman, for a behind-the-scenes view into future improvements to the partner program structure.

  • Ask Me Anything: Agency Partner Leadership Edition

    Ed Barrett, Christian Kinnear, Katie Ng-Mak, Angela O’Dowd and JD Sherman, HubSpot

    Interested in how the team is thinking about the future of tiers and benefits? Want advice on how to best position your agency for success in 2020? Ask HubSpot's Agency Partner Program leadership team anything (we mean it, literally anything), during this AMA style panel session.

  • Pick Your Growth Engine: Exploring the HubSpot CMS and Wordpress
    Luke Summerfield, HubSpot

    At INBOUND 2018 we released the CMS as a standalone product. Join Luke Summerfield, CMS developer advocate and GDD expert, to lead a discussion for anyone still considering the benefits of getting into the HubSpot CMS game. In this session, you'll learn about the investment we're making in the CMS, why your developers should check it out (again), and get practical tips from fellow partners in a panel discussion on how HubSpot works with both platforms.

    Frictionless Selling with Sales Hub
    Lou Orfanos, HubSpot

    [ENCORE] The Evolution of Service Hub
    Marc Rutgers, One4Marketing
    Daryn Smith, MPULL
    Michael Redbord, HubSpot

    Service Hub turns one year old at Partner Day 2019, and it’s been a remarkable year of work, success, and learning. But really, how’s Service Hub doing? What’s next for the Service Hub tools? Is Service Hub working for HubSpot? How about for HubSpot Partners? Join Michael Redbord, General Manager of Service Hub at HubSpot, with Marc Rutgers, Inbound Sales Coordinator at One4Marketing, and Daryn Smith, Co-Founder at MPULL, as they present on HubSpot’s newest and fastest growing product line. This session will examine a year in review for Service Hub, what’s to come in the future, and first-hand case studies of working (and winning) with Service Hub clients. It will also include live Q&A, so please bring questions for a lively discussion!

     

  • Diversity, Inclusion & Belonging in the Workplace: Why it Matters
    Declan Fitzgerald, Christian Kinnear, Kate Moran, and Anne-Catrin Sallaba, HubSpot

    HubSpot's building a company future generations can be proud of. We're taking serious steps to advance diversity and inclusion within our organization and think you should too. Come join us for a panel moderated by HubSpot's Director of Global Recruiting, Declan Fitzgerald, to hear what HubSpotters are doing to drive innovation, attract talent who represent our diverse users, and create more growth opportunities for all of our employees.

  • Closing Remarks
    Christian Kinnear, HubSpot

    We’ll wrap up an amazing two days and send you on your way to fuel your agency forward!

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