Partner Growth Accelerator
The Partner Growth Accelerator (PGA) is a live training program designed to enable solutions and app partners to build joint go-to-market campaigns and unlock access to MDF.
What is the Partner Growth Accelerator?
The HubSpot Partner Growth Accelerator (PGA) is a 6-week cohort-based training program designed to enable solutions and app partners to build effective joint go-to-market campaigns and unlock access to Marketing Development Funds (MDF).
The program pairs one solutions partner with one app partner and provides expert-led sessions over 6 weeks. Partners who complete the program will submit campaign proposals for co-funding from HubSpot and gain valuable skills in partner collaboration. Data shows that when solutions and app partners work together, they achieve higher average sale prices, better customer dollar retention, and improved win rates.
Why apply?
We know that when solutions and app partners work together to co-market and co-sell, the average sale price, customer dollar retention, and win rate are all higher.
We are bringing partners together to help create holistic solutions and joint go-to-market strategies, leading to more revenue and opportunities for each of our organizations.
Important Note: We recommend applying 1-2 months ahead of the cohort kickoff date if you don't have a partner match in mind. The matchmaking process can take some time to find the right partner. Applying doesn't obligate you to participate, so we encourage you to apply, check out potential fits, and meet and discuss the opportunity and business alignment before enrolling.
PGA Pro
Both solutions and app partners who participate in the Partner Growth Accelerator (PGA) program may qualify for PGA Pro, unlocking more opportunities for co-marketing, internal visibility and more.
App and solutions partners can earn the PGA Pro designation by:
- Graduating the PGA program in good standing. These partners have completed their homework associated with the PGA cohort, attended 70%+ of live sessions
AND - Your campaign delivers 12x in pipeline in 90 days OR 3x revenue in 180 days. After partners share their lead list, we’ll track forecasted pipeline and ROI. Those that hit one or both of these thresholds, will be added to the PGA Pro community.
Benefits of PGA Pro:
- Fast-Track MDF Eligibility: May jointly submit PGA MDF proposals with any other PGA Pro at any time during the 12-month term—no need to re-enroll in the live course.
- Be considered for additional co-marketing and enablement opportunities: HubSpot will look to incorporate PGA Pro partners in marketing and internal enablement initiatives relevant to their demonstrated areas of expertise.
- Attend PGA Pro Office Hours: Partners can attend PGA Pro-only office hours where HubSpotters will provide feedback on their proposed campaigns, including feedback on how it would align with the HubSpot marketing calendar.
- Get matched with other PGA Pros: PGA Pros will get exclusive access to a PGA Pro directory where they will be able to reach out to other PGA Pros to discuss working on a campaign together.
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This program is extremely valuable for app partners looking to grow their ecosystem! The HubSpot team has done a phenomenal job providing us the playbook that allowed us to build a strong foundation to continue driving our partnership post program!
Michelle Yien
Partnerships Manager
StackAdapt
-
It truly was a fantastic experience. We've seen so much out of our new relationship that you facilitated. We've had multiple sales calls with prospects, training events, and just an open line of communication and teamwork from a platform we've never experienced before. The relationship that we have formed will yield new clients for all of us for years to come!
Shaun Kanary
VP of Growth
Kuno Creative
-
The PGA gave us a meaningful connection with a solutions partner suited for our customer needs, frameworks for how to approach co-selling and co-servicing activities, and a community to help unlock one of the biggest opportunities for our business: partners.
Graham Collins
Head of Partnerships
QuotaPath
-
This was an absolute game-changer! We were perfectly matched with a partner and while we had been partnered before the program, we were struggling to get our plans into action. The guided sessions in the program were not only comprehensive but also went above and beyond. They helped us nail down everything for the final co-marketing submission and offered so much more insight for co-selling and partnerships (from industry experts) along the way. If you’re a solutions or app partner, I can’t recommend this program enough. It was a valuable learning experience and, honestly, a blast!
Sam Anderson
CEO
Origin63
-
The HubSpot Partner Growth Accelerator program provided an incredible opportunity to network with other partnership leaders, add new skills, and share what I've learned about co-selling, co-marketing, and building a successful partner program. Aligning with another HubSpot partner (in our case, OBO Group) to build out a dedicated campaign helped to ensure the outcomes of this program had a strong business impact that will help our current and future customers get more value out of both Segment and HubSpot in the weeks and months ahead.
Tim Keoth
Technology Partner Manager
Twilio Segment
-
The Partner Growth Accelerator was a game-changer for RevPartners. We leveraged the program to develop a field event strategy that has significantly accelerated our growth, and that’s just one example of how partners can use this opportunity to refine a play that makes sense for their business. HubSpot’s commitment to partner success is unparalleled, and this program is a testament to how they invest in our growth. If you're serious about scaling your business and maximizing your impact, the Partner Growth Accelerator is a must. Thank you, HubSpot, for your dedication to empowering partners like us!
Brendan Tolleson
Co-Founder and CEO
RevPartners
-
This program is extremely valuable for app partners looking to grow their ecosystem! The HubSpot team has done a phenomenal job providing us the playbook that allowed us to build a strong foundation to continue driving our partnership post program!
Michelle Yien
Partnerships Manager
StackAdapt
-
It truly was a fantastic experience. We've seen so much out of our new relationship that you facilitated. We've had multiple sales calls with prospects, training events, and just an open line of communication and teamwork from a platform we've never experienced before. The relationship that we have formed will yield new clients for all of us for years to come!
Shaun Kanary
VP of Growth
Kuno Creative
-
The PGA gave us a meaningful connection with a solutions partner suited for our customer needs, frameworks for how to approach co-selling and co-servicing activities, and a community to help unlock one of the biggest opportunities for our business: partners.
Graham Collins
Head of Partnerships
QuotaPath
-
This was an absolute game-changer! We were perfectly matched with a partner and while we had been partnered before the program, we were struggling to get our plans into action. The guided sessions in the program were not only comprehensive but also went above and beyond. They helped us nail down everything for the final co-marketing submission and offered so much more insight for co-selling and partnerships (from industry experts) along the way. If you’re a solutions or app partner, I can’t recommend this program enough. It was a valuable learning experience and, honestly, a blast!
Sam Anderson
CEO
Origin63
-
The HubSpot Partner Growth Accelerator program provided an incredible opportunity to network with other partnership leaders, add new skills, and share what I've learned about co-selling, co-marketing, and building a successful partner program. Aligning with another HubSpot partner (in our case, OBO Group) to build out a dedicated campaign helped to ensure the outcomes of this program had a strong business impact that will help our current and future customers get more value out of both Segment and HubSpot in the weeks and months ahead.
Tim Keoth
Technology Partner Manager
Twilio Segment
-
The Partner Growth Accelerator was a game-changer for RevPartners. We leveraged the program to develop a field event strategy that has significantly accelerated our growth, and that’s just one example of how partners can use this opportunity to refine a play that makes sense for their business. HubSpot’s commitment to partner success is unparalleled, and this program is a testament to how they invest in our growth. If you're serious about scaling your business and maximizing your impact, the Partner Growth Accelerator is a must. Thank you, HubSpot, for your dedication to empowering partners like us!
Brendan Tolleson
Co-Founder and CEO
RevPartners
-
This program is extremely valuable for app partners looking to grow their ecosystem! The HubSpot team has done a phenomenal job providing us the playbook that allowed us to build a strong foundation to continue driving our partnership post program!
Michelle Yien
Partnerships Manager
StackAdapt
-
It truly was a fantastic experience. We've seen so much out of our new relationship that you facilitated. We've had multiple sales calls with prospects, training events, and just an open line of communication and teamwork from a platform we've never experienced before. The relationship that we have formed will yield new clients for all of us for years to come!
Shaun Kanary
VP of Growth
Kuno Creative
-
The PGA gave us a meaningful connection with a solutions partner suited for our customer needs, frameworks for how to approach co-selling and co-servicing activities, and a community to help unlock one of the biggest opportunities for our business: partners.
Graham Collins
Head of Partnerships
QuotaPath
-
This was an absolute game-changer! We were perfectly matched with a partner and while we had been partnered before the program, we were struggling to get our plans into action. The guided sessions in the program were not only comprehensive but also went above and beyond. They helped us nail down everything for the final co-marketing submission and offered so much more insight for co-selling and partnerships (from industry experts) along the way. If you’re a solutions or app partner, I can’t recommend this program enough. It was a valuable learning experience and, honestly, a blast!
Sam Anderson
CEO
Origin63
-
The HubSpot Partner Growth Accelerator program provided an incredible opportunity to network with other partnership leaders, add new skills, and share what I've learned about co-selling, co-marketing, and building a successful partner program. Aligning with another HubSpot partner (in our case, OBO Group) to build out a dedicated campaign helped to ensure the outcomes of this program had a strong business impact that will help our current and future customers get more value out of both Segment and HubSpot in the weeks and months ahead.
Tim Keoth
Technology Partner Manager
Twilio Segment
-
The Partner Growth Accelerator was a game-changer for RevPartners. We leveraged the program to develop a field event strategy that has significantly accelerated our growth, and that’s just one example of how partners can use this opportunity to refine a play that makes sense for their business. HubSpot’s commitment to partner success is unparalleled, and this program is a testament to how they invest in our growth. If you're serious about scaling your business and maximizing your impact, the Partner Growth Accelerator is a must. Thank you, HubSpot, for your dedication to empowering partners like us!
Brendan Tolleson
Co-Founder and CEO
RevPartners
Who's a Fit?
The program is specifically designed for high-potential partners that offer upmarket solutions and meet specific criteria including: complementary to HubSpot, have relevant expertise and ample resourcing (marketing bandwidth and budget) and can fully commit to the program (connect on Crossbeam, share leads, etc).
Solutions Partners
Platinum, diamond, and elite partners, or gold and untiered high-growth partners with a strong marketing arm that offers services such as revenue operations, CRM implementations and migrations, and/or custom integration services to an upmarket persona.
Bonus: accredited partners and those that have a strong history of sourcing revenue for HubSpot.
App Partners
App partners with quality apps who sell to upmarket customers and are interested in partnering with a HubSpot solutions partner to go-to-market. Bonus: expertise in co-marketing and running multi-partner campaigns.
Program Overview
Sessions are subject to slightly change based on cohort.
Session 1
Session Overview: This session will focus on helping attendees understand target overlap prospects through frameworks that evaluate industries, business sizes, segments, job titles, and product usage. You will introduce them to Crossbeam, a collaborative data platform, and guide them on how to use it to identify the right leads and design plays that will source new revenue. Attendees will also complete a homework assignment to deepen their understanding of using account data to properly target and design campaigns.
Key Takeaways:
- How to use account data for building partners’ value propositions and market fit.
- How to use Crossbeam for identifying targets and designing campaigns.
- Setting mutual goals
- Timelines and key actions
Session 2
Session Overview: In this session, participants will be guided through case studies that illustrate successful Joint Value Propositions (JVPs) across industries. They will begin drafting their own JVPs using a structured template designed to articulate the benefits of their collaborative offerings to customers. The session will emphasize creating JVPs that effectively communicate why buyers should choose their products and services, with a focus on storytelling. Participants will be tasked with completing their JVP drafts as homework to share with program peers in the next session for feedback.
Key Takeaways:
- How to build a pitch deck and landing page focused on joint value.
- Ways to enhance your JVP based on peer feedback.
- How to align KPIs and measure success.
Session 3
Session Overview: Attendees will learn about planning their joint GTM activities, including aligning on KPIs, finding the most effective channels, defining swimlanes, and actionable steps to get started.
Key Takeaways:
- How to plan an end-to-end joint marketing initiative.
- Ways to share resources for marketing campaigns between partners.
Session 4a
Session Overview: This session will cover creating best-in-class webinars to elevate partners’ marketing and engagement strategies. Here, they’ll learn to identify the right target audience and select optimal channels for webinar promotion. The speaker will guide them in choosing impactful topics and developing a strong follow-up strategy to convert leads into customers effectively. By the end of the session, they'll have the skills to create webinars that drive results and enhance their marketing efforts.
Key Takeaways:
- Understand how to identify and target the right audience for webinars.
- Learn effective channels for promoting webinars and maximizing reach.
- Develop a strong follow-up strategy to convert webinar attendees into customers.
Session 4b
Session Overview: This session will equip partners with the essentials for maximizing impact and engagement through in-person events. They’ll learn how to pinpoint their target audience and select the most effective channels for promoting their event. The speaker will also cover how to choose compelling event topics and develop a robust follow-up strategy to turn participants into loyal customers. By the end of this session, partners will have the know-how to host impactful in-person events that drive results and foster strong client relationships.
Key Takeaways:
- Learn to identify and engage the ideal target audience for in-person events.
- Explore effective promotional channels to ensure successful event turnout.
- Design a strategic follow-up plan to convert event attendees into customers.
Session 5
You will build and share your initial campaign proposal/outline this week. There will be an opportunity to join a workshopping session for campaign planning where you can share ideas and ask questions to peers and facilitators.
Conclusion
Make sure to submit your co-marketing campaign proposal to earn MDF.
Download the Program Guide.
Program Calendar
We're hosting multiple cohorts throughout the year. Find the best time and fit for you based on your industry, region, and resources. This calendar is subject to change.
PGA Cohort Calendar
| Cohort Name | Kickoff | Campaigns Due | Receipts Due |
|---|---|---|---|
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1: NAM (Complete)
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January 16, 2025
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March 14, 2025
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June 27, 2025
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|
2: NAM (Complete)
|
April 10, 2025
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May 22, 2025
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October 1, 2025
|
|
3: EMEA (Complete)
|
April 24, 2025
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May 21, 2025
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October 1, 2025
|
|
4: Healthcare (Closed)
|
June 19, 2025
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July 24, 2025
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October 1, 2025
|
|
5: NAM (Closed)
|
June 19, 2025
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July 24, 2025
|
November 21, 2025
|
|
6: JAPAC/ANZ (Closed)
|
August 20, 2025
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September 26, 2025
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December 19, 2025
|
|
7: NAM/LATAM
|
October 2, 2025
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November 5, 2025
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December 19, 2025
|
|
8: NAM
|
September 18, 2025
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October 28, 2025
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December 19, 2025
|
|
9: EMEA
|
September 30, 2025
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November 5, 2025
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December 19, 2025
|
Requirements
Participation in the Partner Growth Accelerator (PGA) program requires commitment to:
- $10K minimum campaign spend
- Weekly time investment: 1 hour for live training (6 weeks) plus 1-2 hours for match meetings and homework
- 70% organizational attendance rate
- Co-marketing campaign submission within 8 weeks of program completion
- Proof of execution documentation after campaign conclusion
All participants must agree to these requirements to ensure program success and maximize partnership value.
Terms and Conditions
By submitting this form, you agree that you are authorized to enroll your partner organization in the incentive on behalf of that partner organization and agree to participate in accordance with the official HubSpot Partner Growth Accelerator Marketing Development Fund (MDF) Terms and Conditions.
Apply
Want to join an upcoming cohort? Please apply using the link below.
Note: We launched a new AI-powered application and matching system in April 2025. If you are one of the first to apply, you may see little to no matches. We encourage you to wait and check back in a few days.
For more guidance and information on how this works, check out our guide.
Onboarding
Already enrolled in a cohort? You can expect to hear from your program leads a few weeks ahead of your cohort kickoff date.
In the meantime, we recommend:
1. Meet with your match and get an overview of each others' products and services.
2. Connect on Crossbeam to start evaluating mutual overlaps
FAQs
Yes. You must choose in which way you want to participate so we can match you accordingly.
The minimum campaign spend is $10,000 USD.
Each partner must contribute a minimum of $2,500. In practice, each partner typically spends $5,000 upfront and HubSpot reimburses $2,500 to each partner, resulting in a net cost of $2,500 per partner. HubSpot's total contribution is $5,000.
Yes. The maximum spend per campaign is $20,000, meaning HubSpot contributing up to $15,000. This means partners can spend more to create larger campaigns while maintaining HubSpot's support up to the $15,000 maximum contribution limit.
HubSpot looks at driving sourced MRR from the campaigns. Ideally, partners are aiming for a 4x ROI on their campaign.
Yes, our new application and matching system helps you find a perfect match based on your region, services or technology offered, target industries, personas, and more.
You may reapply, but participating again is up to HubSpot's discretion and will ultimately be based on previous cohort engagement and campaign performance.
There are 6 one-hour sessions over six weeks. In addition to that, we recommend meeting with your match for another 30-60 minutes to complete your homework for the week. Additionally, you will need to dedicate time to planning and building campaign assets.
Anyone from your team can attend these sessions. We do not cap it at any amount.
We recommend having at least a marketing team member attend. If you have a head of partnerships, we recommend they attend as well.
If you're looking to join the program with a specific partner you already work with, email pga-support@hubspot.com. If you're seeking a new partner relationship, our application process uses an algorithm to match solutions and app partners based on mutual fit criteria like industries served, geographic focus, and target customer segments.
No, in that case, please email pga-support@hubspot.com to connect with our team on the next steps.
No, our terms state "3.8 Please note that MDF Marketing Activities scheduled to be held in the same week and location as INBOUND will NOT be eligible for MDF."
Program Leaders
Christi Williams and Kelly Sarabyn are your point of contact for any questions or feedback throughout the program.
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Christi Williams
Solutions Partner Marketing & Enablement
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Kelly Sarabyn
App Partner Programs and Enablement
Questions?
Talk to your PDM/APM or reach out via email.