Session Overview: This session will focus on helping attendees understand target overlap prospects through frameworks that evaluate industries, business sizes, segments, job titles, and product usage. You will introduce them to Crossbeam, a collaborative data platform, and guide them on how to use it to identify the right leads and design plays that will source new revenue. Attendees will also complete a homework assignment to deepen their understanding of using account data to properly target and design campaigns.

Key Takeaways:

• How to use account data for building partners’ value propositions and market fit.
• How to use Crossbeam for identifying targets and designing campaigns.
• Setting mutual goals
• Timelines and key actions

Session Overview: In this session, participants will be guided through case studies that illustrate successful Joint Value Propositions (JVPs) across industries. They will begin drafting their own JVPs using a structured template designed to articulate the benefits of their collaborative offerings to customers. The session will emphasize creating JVPs that effectively communicate why buyers should choose their products and services, with a focus on storytelling. Participants will be tasked with completing their JVP drafts as homework to share with program peers in the next session for feedback.

Key Takeaways:

• How to build a pitch deck and landing page focused on joint value. 
• Ways to enhance your JVP based on peer feedback.
• How to align KPIs and measure success.

Session Overview: Attendees will learn about planning their joint GTM activities, including aligning on KPIs, finding the most effective channels, defining swimlanes, and actionable steps to get started.

Key Takeaways:

• How to plan an end-to-end joint marketing initiative. 
• Ways to share resources for marketing campaigns between partners.

Session Overview: This session will cover creating best-in-class webinars to elevate partners’ marketing and engagement strategies. Here, they’ll learn to identify the right target audience and select optimal channels for webinar promotion. The speaker will guide them in choosing impactful topics and developing a strong follow-up strategy to convert leads into customers effectively. By the end of the session, they'll have the skills to create webinars that drive results and enhance their marketing efforts.

Key Takeaways:

• Understand how to identify and target the right audience for webinars.
• Learn effective channels for promoting webinars and maximizing reach.
• Develop a strong follow-up strategy to convert webinar attendees into customers.

Session Overview: This session will equip partners with the essentials for maximizing impact and engagement through in-person events. They’ll learn how to pinpoint their target audience and select the most effective channels for promoting their event. The speaker will also cover how to choose compelling event topics and develop a robust follow-up strategy to turn participants into loyal customers. By the end of this session, partners will have the know-how to host impactful in-person events that drive results and foster strong client relationships.

Key Takeaways:

• Learn to identify and engage the ideal target audience for in-person events.
• Explore effective promotional channels to ensure successful event turnout.
• Design a strategic follow-up plan to convert event attendees into customers.

You will build and share your initial campaign proposal/outline this week. There will be an opportunity to join a workshopping session for campaign planning where you can share ideas and ask questions to peers and facilitators. 

Make sure to submit your co-marketing campaign proposal to earn MDF.