Partner Growth Accelerator

The Partner Growth Accelerator (PGA) is a live training program designed to enable solutions and app partners to build joint go-to-market campaigns and unlock access to MDF. 

two business people working on building a marketing campaign over a conference call on their laptops

What is the Partner Growth Accelerator?

The HubSpot Partner Growth Accelerator (PGA) is a 6-week cohort-based training program designed to enable solutions and app partners to build effective joint go-to-market campaigns and unlock access to Marketing Development Funds (MDF).

The program pairs one solutions partner with one app partner and provides expert-led sessions over 6 weeks. Partners who complete the program will submit campaign proposals for co-funding from HubSpot and gain valuable skills in partner collaboration. Data shows that when solutions and app partners work together, they achieve higher average sale prices, better customer dollar retention, and improved win rates.

Why apply?

We know that when solutions and app partners work together to co-market and co-sell, the average sale price, customer dollar retention, and win rate are all higher.

We are bringing partners together to help create holistic solutions and joint go-to-market strategies, leading to more revenue and opportunities for each of our organizations.

Important Note: We recommend applying 1-2 months ahead of the cohort kickoff date if you don't have a partner match in mind. The matchmaking process can take some time to find the right partner. Applying doesn't obligate you to participate, so we encourage you to apply, check out potential fits, and meet and discuss the opportunity and business alignment before enrolling.

PGA Pro

Both solutions and app partners who participate in the Partner Growth Accelerator (PGA) program may qualify for PGA Pro, unlocking more opportunities for co-marketing, internal visibility and more. 

App and solutions partners can earn the PGA Pro designation by:

  • Graduating the PGA program in good standing. These partners have completed their homework associated with the PGA cohort, attended 70%+ of live sessions
    AND
  • Your campaign delivers 12x in pipeline in 90 days OR 3x revenue in 180 days. After partners share their lead list, we’ll track forecasted pipeline and ROI. Those that hit one or both of these thresholds, will be added to the PGA Pro community. 

Benefits of PGA Pro:

  1. Fast-Track MDF Eligibility: May jointly submit PGA MDF proposals with any other PGA Pro at any time during the 12-month term—no need to re-enroll in the live course.
  2. Be considered for additional co-marketing and enablement opportunities: HubSpot will look to incorporate PGA Pro partners in marketing and internal enablement initiatives relevant to their demonstrated areas of expertise.
  3. Attend PGA Pro Office Hours: Partners can attend PGA Pro-only office hours where HubSpotters will provide feedback on their proposed campaigns, including feedback on how it would align with the HubSpot marketing calendar.
  4. Get matched with other PGA Pros: PGA Pros will get exclusive access to a PGA Pro directory where they will be able to reach out to other PGA Pros to discuss working on a campaign together.

Who's a Fit?

The program is specifically designed for high-potential partners that offer upmarket solutions and meet specific criteria including: complementary to HubSpot, have relevant expertise and ample resourcing (marketing bandwidth and budget) and can fully commit to the program (connect on Crossbeam, share leads, etc).
a group of business consults in a sales meeting with one of their potential customers-2

Solutions Partners

Platinum, diamond, and elite partners, or gold and untiered high-growth partners with a strong marketing arm that offers services such as revenue operations, CRM implementations and migrations, and/or custom integration services to an upmarket persona.

Bonus: accredited partners and those that have a strong history of sourcing revenue for HubSpot.

a business woman on a laptop and she is working on code building an integration

App Partners

App partners with quality apps who sell to upmarket customers and are interested in partnering with a HubSpot solutions partner to go-to-market. Bonus: expertise in co-marketing and running multi-partner campaigns.

Program Overview

Sessions are subject to slightly change based on cohort.

Session 1

Session 2

Session 3

Session 4a

Session 4b

Session 5

Conclusion

Download the Program Guide.

Click here

Program Calendar

We're hosting multiple cohorts throughout the year. Find the best time and fit for you based on your industry, region, and resources. This calendar is subject to change. 

PGA Cohort Calendar

Cohort Name Kickoff Campaigns Due Receipts Due
1: NAM (Complete)
January 16, 2025
March 14, 2025
June 27, 2025
2: NAM (Complete)
April 10, 2025
May 22, 2025
October 1, 2025
3: EMEA (Complete)
April 24, 2025
May 21, 2025
October 1, 2025
4: Healthcare (Closed)
June 19, 2025
July 24, 2025
October 1, 2025
5: NAM (Closed)
June 19, 2025
July 24, 2025
November 21, 2025
6: JAPAC/ANZ (Closed)
August 20, 2025
September 26, 2025
December 19, 2025
7: NAM/LATAM
October 2, 2025
November 5, 2025
December 19, 2025
8: NAM
September 18, 2025
October 28, 2025
December 19, 2025
9: EMEA
September 30, 2025
November 5, 2025
December 19, 2025

Requirements

Participation in the Partner Growth Accelerator (PGA) program requires commitment to:

  • $10K minimum campaign spend
  • Weekly time investment: 1 hour for live training (6 weeks) plus 1-2 hours for match meetings and homework
  • 70% organizational attendance rate
  • Co-marketing campaign submission within 8 weeks of program completion
  • Proof of execution documentation after campaign conclusion

All participants must agree to these requirements to ensure program success and maximize partnership value.

Terms and Conditions

By submitting this form, you agree that you are authorized to enroll your partner organization in the incentive on behalf of that partner organization and agree to participate in accordance with the official HubSpot Partner Growth Accelerator Marketing Development Fund (MDF) Terms and Conditions.

Apply

Want to join an upcoming cohort? Please apply using the link below. 

Note: We launched a new AI-powered application and matching system in April 2025. If you are one of the first to apply, you may see little to no matches. We encourage you to wait and check back in a few days.

For more guidance and information on how this works, check out our guide.

Onboarding

Already enrolled in a cohort? You can expect to hear from your program leads a few weeks ahead of your cohort kickoff date.

 

In the meantime, we recommend:

1. Meet with your match and get an overview of each others' products and services. 

2. Connect on Crossbeam to start evaluating mutual overlaps

 

FAQs

Program Leaders

Christi Williams and Kelly Sarabyn are your point of contact for any questions or feedback throughout the program. 
Questions?

Talk to your PDM/APM or reach out via email.

Email us