The website, IFTTT.com (stands for the common programming expression, “If This, Then That”) acts like the universal adaptor for some of the world’s most popular websites. By utilizing available APIs (application program interfaces) for sites such as Twitter, Evernote, Dropbox, etc., along with common features (such as the date and time, RSS feeds, etc.), you can establish a set of “triggers” from one process that starts a chain reaction of events on another site.
For instance, you can set up an IFTTT “recipe” to automatically track all the Foursquare check-ins with a specific hashtag within Evernote. This is something I use to track my mileage when visiting clients.
IFTTT makes my day-to-day activities more efficient by automating the time-stealing tasks of having to search for new information within certain sites, updating lists, posting tweets, and so much more. IFTTT is sort of like playing with a big set of Legos, but those “Legos” are some of the most useful sites on the internet.
Submitted by Jeff Ferguson of Fang Digital Marketing
About Fang Digital Marketing: Fang Digital Marketing is a boutique advertising media agency from Manhattan Beach, CA specializing in digital media, including search (paid and organic/SEO search), social, display, mobile, and more.
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