Technology Partner Program Branding Guidelines

Do:

Name your integration using the name of your product or brand.

• Examples: "monday.com", "Lucky Orange", or "eWebinar"

• If applicable, use the brand's name and your company's name, for example: "WooCommerce by MakeWebBetter"

Whether listed in HubSpot's Marketplace or promoted outside of it, indicate in your marketing materials that your software integrates with, connects to, or was built for HubSpot.

• You can use any referential phrase (e.g., "to", "for", "for use with", "works with") to identify compatibility with HubSpot, as long as it's clear your product is distinct from HubSpot's brand and products.
• Examples: "Hooli + HubSpot integration", "Hooli + HubSpot app", "Hooli integration for HubSpot", or "Hooli for HubSpot" are all good ways to describe your product.

Capitalize the "S" in "HubSpot" any time you're referring to HubSpot.

Don't:

Don't modify, imitate, or abbreviate HubSpot, "Hub", or any HubSpot brand names in your app name.

• Examples that don't work: "HubConnector", "SyncSpot", "HubSync"

• Exception: A few partners have preapproved "Hub" usage from before these guidelines. If you think that's you, contact your partner manager to confirm that's accurate. Even with approval, we may request partners to include a disclaimer or "by [partner name]" tagline to avoid confusion, or change the appearance, color, or design of their logos or website. These changes are at the partner's cost.

Don't use generic names with HubSpot

• Generic product names + HubSpot brands confuse customers into thinking you're a HubSpot product.

• Examples that don't work: "CRM for HubSpot", "SMS for HubSpot", "Email Marketing for HubSpot"

Don’t tie to “INBOUND”

• Don't brand your integration using "inbound" in a way that connects to our annual INBOUND event.

• Examples that don't work: "Inbound Event Integration for HubSpot", "Inbound and HubSpot Integration"

Don't register domains with HubSpot trademarks

Partners may not register or use domain names that include "HubSpot" or any other HubSpot mark, as described in the Trademark Usage Guidelines here.

Built an app (not yet listed in HubSpot’s Marketplace)

• Say: "We built an app for the HubSpot platform"
• Don't say: "HubSpot technology partner" or "partnered with HubSpot"

Listed in the HubSpot Marketplace

• Say: "HubSpot technology partner" or "part of HubSpot's Technology Partner Program"
• Don't say: "certified app" (not yet)

Certified app

• Say: "HubSpot technology partner with a certified app"

• Don't say: "certified partner" (only your app is certified, not your company)

Using HubSpot logos

We've created partner badges and logos to help you showcase your HubSpot connection. Download them from the HubSpot Brandfolder - Technology Partner Portal.

Badge eligibility:

• Tier badges: Reserved for partners who've reached a specified tier. Only use badges you've earned.
• Catalyst badges: Reserved for partners formally invited to the program. Use year-specific versions that match your enrollment period.
• Certified app badges: Only for technology partners with certified apps. Use these badges only when referring to your certified HubSpot app specifically.

Badge rules (no exceptions):

• Don't modify colors, proportions, or design elements
• Don't incorporate the HubSpot logo or sprocket into your company branding
• Don't use tier badges you haven't earned
• Don't alter certified app badges in any way
  
  

Need the HubSpot company logo or sprocket?

Partner-specific badges are always preferred. If you have a use case where the HubSpot company logo or sprocket works better, submit your design mockup via this form for approval (7-10 business days). Once approved, you'll receive a timed, private Brandfolder link to download high-resolution versions.

When using approved logos:

• Keep original colors (don't change or alter)
• Maintain proportions (don't skew or distort)
• Follow all provided usage guidelines
  
  

Using other company logos

If you want to include another company's logo (not HubSpot's) in your Marketplace listing, get their permission first and follow their guidelines. HubSpot doesn't assume responsibility for your use of other company logos.

Want to run Google Ads mentioning HubSpot and your partnership? You need approval from both HubSpot and Google to use HubSpot trademarks in paid ads.

How it works:

1. Complete this form with your:
• Your 10-digit Google Ads Customer ID (not your HubSpot Account ID)
• Account postal address and legal company name
• Account website
• Complete ad copy for all variations you plan to run
2. We review your copy and contact you if changes are needed
3. We email approval confirmation
4. You request approval from Google: You need to handle the Google approval process directly.

Ad copy requirements:

• Call yourself a "HubSpot technology partner" or a “HubSpot partner”
• Always capitalize the "S" in HubSpot
• Include all ad variations that use the HubSpot trademark
  
  

Other advertising platforms

Want to use HubSpot trademarks on platforms other than Google? Use the same approval form and specify your platform in the ad copy section.

Partners that aren’t in alignment with HubSpot branding guidelines may be asked to change corporate and/or product name(s), domain names, social media assets, signage, printed promotional materials, website copy or logos, product descriptions, demos, booth design, messaging, and any other materials. Costs for rebranding or the production of new material to comply with our branding guidelines is the sole responsibility of the partner and/or sponsor.

Trademark usage guidelines can be found here and content usage guidelines can be found here. Utilize these for basic guidelines around HubSpot’s name usage and copyrights. Keep in mind, if you’ve built an integration between HubSpot and another platform you’re not affiliated with, the latter will most likely have its own branding and usage guidelines, so be sure to consult their respective documentation too.