HubSpot Software

Pricing Packages

Service Limits

This Service Limits page is where you can find additional detail on product limits and technical limits. We aim to be transparent about the limits that apply to our services, and hope you find this page useful. If you have questions about the APIs, you can post them in the developer forum. If you have any other questions, please contact your HubSpot representative.

System Limit
All products
40,000 API calls per day (without the API Add-on)
Technical Limits, as detailed below
Free Services (e.g., CRM, HubSpot Sales Free, HubSpot Marketing Free)
1,000,000 Contacts per portal
HubSpot Marketing Starter
1,000,000 Contacts per portal
HubSpot Sales Free
Stream of 200 recent opens
5 email templates per portal
5 documents per portal
15 minutes of calling per User per month
HubSpot Sales Pro
1,000,000 Contacts per portal
1,000 email templates per User per month
1,000 documents per User per month
2,000 minutes of calling per User per month
For Sequences, 1,000 sequences per User per month, and 150 enrollments per day

Technical Limits

Here is some information on technical limits that apply to all of our products. These limits may be less restrictive than those listed above on a per-product basis, since they describe the general systematic limits. You should always refer to the per-product limits, along with our Pricing Page and your Order, for the limitations that apply to your use.

  • 1,000 Keywords (HubSpot Marketing)
  • 10 Competitors (HubSpot Marketing)
  • Up to 15 million Contacts maximum, depending on your subscription
  • 1,000 Static Lists (HubSpot Marketing)
  • 1,000 Smart Lists (HubSpot Marketing)
  • 1,000 form submissions per contact
  • 1,000 custom properties
  • 1,000 values per picklist property
  • 10,000 associated contacts per company
  • 10,000 associated deals per contact or company
  • 10,000 associated activities (engagements) per contact, company or deal
  • Up to 160,000 API calls per 24-hour period, depending on your subscription
  • 10 requests per second API Rate Limit
  • Intervals of 5 minutes or more API Polling Limit
  • Up to 5% of total syncs Failed API Requests Limit

A few important notes:

  • You should always refer to the Pricing Page and your Order for the limitations that apply to you, since they might be more restrictive than those listed here.
  • The limit on the number of Contacts listed here is not meant to be your Maximum Contacts number for the purposes of the HubSpot Customer Terms of Service.
  • If you’re looking for definitions of the terms used here, see our Customer Terms of Service.

Frequently Asked Questions

  • It would be up to 15 million Contacts maximum, since we will honor the higher limit and the tools run off of the same underlying database.  Remember that if you use HubSpot CRM with the Marketing product, the Contacts you add to the CRM end up in both places, and could affect your Contact tier pricing.

  • It would be up to 1 million Contacts maximum.  These limits are maximum amounts across your entire HubSpot portal - we don’t add them across products.

  • Yes, if you subscribe to our Marketing Product.  See our Pricing Page for all the details.  While there’s no charge for Contacts in the CRM, if you subscribe to our Marketing Product, you will be charged for Contacts as part of your fee for that product, even if they are added through the CRM.

  • You can find more information about our APIs and the limits that apply to them through our API Documentation, including our API Usage Guidelines.

  • This Service Limits page is designed to inform you of the limitations that apply on a per-product and technical basis. You should always refer to the per-product limits, our Pricing Page and your Order for the limitations that apply to you.

Have a question? Give us a call.