Effective May 21, 2019, HubSpot's “send later” feature will be removed from Gmail.Read More >>
Effective May 21, 2019, HubSpot's “send later” feature will be removed from Gmail.Read More >>
Campaigns help you keep track of your marketing efforts across multiple customer touchpoints, allowing you to understand how each part in your customer journey is affecting your lead generation. It can be incredibly powerful to track conversions across email, ads, landing pages, and more. To improve the functionality of the tool we’ve implemented design updates that make it easier to use. We have big improvements that we want to share with you!Read More >>
March was yet another month full of new features. In this video, we'll give you a personal tour of all the best.Read More >>
Take just a few minutes to read about all of the ways you can use this past month's newly certified integrations to personalize your HubSpot experience:Read More >>
We are in the process of overhauling our support for ads-related filters with a focus on filters that are clear, understandable, and accurate. In the past, ads-related filters available for creating lists and building workflows could be somewhat confusing. The filters’ names did not always clearly communicate what they represented, and many of the filters required you to figure out some technical details -- like an ad set ID number.
To make it easier for you to create a list of contacts based on their interactions with your ads, we're updating our ads related-filters, and removing some filters from the tool. Here's what you need to know.Read More >>
Having multiple Shopify stores is the norm for growing businesses. You might start out with one store, but as you grow and start selling into different countries, develop new lines of business, or manage multiple brands, you'll likely start managing multiple stores in Shopify.Read More >>
As your organization scales, your customers will interact with different members of your team throughout their lifecycle. A BDR and a sales rep pre-sale, an onboarding specialist and a customer success manager post-sale, and more.Read More >>
Any social media marketer will tell you -- being able to schedule out social posts in advance is absolutely crucial for building out a sound social media marketing plan. But it doesn't stop there. Social media marketers need to be able to react to what's trending and what their audience is talking about at a moment's notice. Often, this means posting while on the go, or directly publishing a post on the network, instead of within HubSpot.
In the past, the only way you could report on your social media strategy within HubSpot was if your posts were made directly within our social tool. Now, we've updated the social reports overview to track posts from your connected accounts no matter where they were made.Read More >>
Redirecting traffic when you’ve removed a piece of content from your website or you’ve changed your navigation architecture ensures that your visitors and search engine crawlers are always able to find the content they need. Over time, the number of URL redirects you create can be significant, making it hard to remember what type of redirect was used, when it was implemented, or even why it was implemented. With this update, we’ve made it easier to manage your redirects, and gather information on the purpose of each URL redirect that you implement across your site.Read More >>
If you run a customer-facing team, you need full visibility into your team's metrics on a regular basis, to ensure you're making the best strategic decisions.Read More >>
Research indicates that by the year 2020 a brand’s most important differentiator will be the customer experience. If you’re not delivering rich, collaborative, and intelligent service to your customers, you’re going to fall behind.
To help you provide the most personalized customer experience possible, developers now have access to a new HubL tag that allows you to pull CRM object data into your HubSpot hosted pages.Read More >>
What is it?
Ticket status automation allows you to change the status of tickets automatically when you send or receive emails from customers. This automation is turned on by default for all new portals as of 3/8/19. If your Service Hub portal was created before that date you'll need to turn on this automation in settings. Click here to jump to automation settings in your portal.
In the era of new data privacy and protection laws and increasing demands from customers regarding how their data is being used, it’s important for marketers to be transparent with their prospects and obtain permission to use contacts’ data for marketing, sales, and other purposes.
This week, LinkedIn released changes to how consent and permissions are handled on LinkedIn lead gen forms. Advertisers now have the option to create custom checkboxes, which can be required for submission or not.
To keep up with this change, HubSpot will now sync these custom checkbox fields in the same way all custom questions are synced: as a custom contact property. This mirrors how HubSpot syncs similar custom consent fields from Facebook lead ads.Read More >>
What is it?
Now live is a new feedback dashboard that shows a list of all your surveys, from all types, on one centralized screen as well as a banner to help you get started with the feedback tool. You can create and manage all your surveys from this one window.
View the dashboard live in your portal by clicking here.Read More >>
Now live is the ability for you to upload and send attachments to your site visitors using bots.
Bots are an important part of any conversational strategy. Whether it be your sales, marketing, or customer service teams, bots provide a frictionless and personal process to automatically route your visitors to the answers they need.Read More >>
The live chat widget (including the bot experience) now has a new look and feel. With this update, the live chat widget is now optimized for the mobile and tablet experience and updated to an overall sleeker design. These changes are purely cosmetic and will have no impact on current functionality.Read More >>
Forms are your primary way to gather information on the people visiting your site. Making sure that the information you collect is accurate and aligns with systems you already have set up within your CRM is critical. To help you better manage the data your site visitors share with you through forms, we’ve made several updates to the forms tool.Read More >>
While security is always the priority with subscriptions, it shouldn't become an inconvenience. Sometimes a mistake is made or the wrong CSV is imported as an opt out list. In the past, opt-out rules were pretty permanent, and could be a major roadblock when getting settled in and learning how email subscriptions work in HubSpot.Read More >>
February may have been the shortest month of the year, but there was no shortage of newly certified integrations. Take a few minutes to read about all of the ways you can use these new integrations to personalize your HubSpot experience.Read More >>
When you think "marketing automation," email nurturing is probably the first thing that comes to mind. By automating emails, you can deliver value to your customers quickly and on their terms. With workflows in HubSpot, you can automate emails based on any trigger: a page view, a form submission, a ticket closing, a deal changing stages, and more. Email is a pivotal part of a successful automation strategy.Read More >>
February may be the shortest month of the year -- but you wouldn’t know it from all of the exciting product updates going on here at HubSpot. In this video, we'll give you a personal tour of all the best.
Figuring out what to write about for your next blog post is hard work. Either you do a ton of keyword research to aggregate terms about a given topic and try to choose the most relevant one, or, just as likely choose something you hope will resonate, and wing it.
Now, within the SEO tools, we have new and improved topic suggestions to make this process easier. When you go to add a new subtopic keyword, you’ll get suggestions based on the top posts for your topic, ensuring that you cover the most relevant questions people have about it. From there you can also research keyword variations to choose the one with the highest search volume.Read More >>
What is it:
Now live is a new import tool that allows you to transfer all the articles from your existing knowledge base into the HubSpot Service Hub knowledge base with just a few clicks. The tool allows you to transfer knowledge bases from the following platforms:
Zendesk, Intercom, Freshdesk, Helpscout
You can access the import tool in settings under knowledge base.Read More >>
Changes in Facebook’s news feed algorithm have caused organic reach to decline in recent years. HubSpot has seen that some of our organic posts only reach 2% of our follower base. Consequently, many HubSpot users are using ads to drive community engagement and word-of-mouth directly on Facebook and LinkedIn.
To help you stay on top of these changes on the networks, all users of HubSpot's ads tools now have the ability to add ‘Likes’ and ‘Engagement’ metrics to their ads reporting tables. These metrics will populate for relevant Facebook and LinkedIn Ads, giving you insight into the on-platform engagement these ads are creating.Read More >>
CMS Memberships allow you to easily control access to your content by using HubSpot lists to determine who has access, and who doesn't. You can use this to create gated content for your customers only, or share content with event registrants to prep for the event. Now, you can extend this functionality to your blogs, and restrict access to a specific HubSpot hosted blog.Read More >>
It’s hard enough to write compelling content and optimize it for both people and search engines, but going back and adding links to all of your content one by one? That’s asking a lot.Read More >>
The workflow history page in deal, ticket, company, and quote workflows now has two new features to help you understand your workflows better:
In today’s world, security is paramount. A great way for businesses to improve security is by setting up Single Sign-on (SSO). The idea behind SSO is simple: rather than having every one of your team members log into every one of your systems using different credentials, SSO gives team members one account to use across all systems. That means better security (fewer passwords to protect) and a more convenient end user experience (fewer passwords to remember). Plus, SSO providers have extra security benefits built in.Read More >>
When you send an email from a CRM record in HubSpot, your picklist of “from” addresses pulls from two places: the accounts you’ve connected to HubSpot (and their verified aliases), and a list of aliases you manually added via the “Profile and Preferences” page in Settings.Read More >>
Ads are an essential piece of providing your customers with helpful, relevant content at every point of the buyer’s journey -- wherever they spend their time online. For many of our customers, that means advertising on LinkedIn.
To help you execute your journey based advertising strategy, LinkedIn ads is now available within HubSpot's ads tool.Read More >>
Once a customer submits on a pop-up form, the next step is to follow up with them. This is a crucial step. Someone just took the time to visit your website, read up on your company, and give you their information. By following up with a tailored email specific to the pop-up form they submitted, you can deliver a piece of content to these site visitors, or continue to nurture these new leads into loyal customers.
For these reasons, you can now send a sequence of up to three follow up emails within the pop-up forms tool.Read More >>
Due to security concerns related to storing credentials to other applications, we are deprecating basic auth in Workflow webhooks on April 1.
Many of you use basic auth to verify that webhook requests are coming from HubSpot. Now, we are offering a better, more secure way of verifying webhooks with request signatures.
We plan to fully sunset basic auth on April 1, 2019 for all customers. After that date, any webhooks with basic auth will continue to fire but without the auth credentials. New webhook actions created on April 1 and moving forward will not allow you to use basic auth, only request signatures. Between now and April 1, existing customers will have the option to use both verification methods to help transition:
To help you get started with this new flow, we’ve created documentation on how to set up request signatures. To help facilitate the migration, you’ll be able to use both basic auth and request signatures during the transition period between now and April 1, 2019.
On February 19, there will be four key changes coming to better support your desire to partition content and domains in HubSpot, using team assignments.The goal of these updates is to make our partitioning features easier to adopt and understand by aligning the tool with how our customers expect to use it.Read More >>
Your reports are the compass for your business. They tell you what's worked and what hasn't in the past, so you can optimize your plays for the future. To get a clear picture of a certain aspect of your growth, one report might not suffice. That's where HubSpot dashboards come in. With dashboards, you can collect up to ten HubSpot reports in one place and distribute them to stakeholders in your company quickly and easily. You might set up a dashboard for your Brazilian sales team's performance, your small business services team's service level agreement, or your marketing team's MQL sources.
In Enterprise HubSpot accounts, you can create up to 25 dashboards. If you've purchased the Reporting Add-on, you can create up to 200. Sometimes --- like in the examples above --- your dashboards will be very different. In other cases, you might want to create several dashboards with small variations. For example, you might create individual sales rep scorecards for each of the reps on your team.
Previously, creating slight variations of dashboards would've required creating a brand new dashboard, and recreating each report, piece by piece. With today's update, you can clone an entire dashboard with one click. Just like that.
Read More >>
Scoring helps you qualify contacts and prioritize them for outreach. With contact scoring, you assign points to your contacts based on certain qualifying criteria, like demographics (e.g. location) and behaviors (e.g. web activity). The higher the score, the more qualified the contact.
Today (February 4, 2019), scoring in your HubSpot account is getting two major upgrades:
Being able to quickly create, edit and assign a topic and subtopic keyword helps you focus your content on what your customers are searching for. In the past, we haven't always made it easy. For example, editing one of your topics while creating content used to take 9 clicks and a trip into the SEO app.
To expedite the process of creating and editing your topics while creating content, the SEO side panel in the content editor now lets you create new topics and subtopic keywords as well as edit the assigned topic or subtopic keyword directly.Read More >>
January came and went with several HubSpot product updates. In this video, we'll give you a personal tour of all the best.
New year means new integrations. Take a break from your Q1 planning and read about all of the ways you can use January’s new integrations to personalize your HubSpot experience.
Beginning on January 7, the developer forums will be migrated from integrate.hubspot.com to community.hubspot.com --- the same platform as the HubSpot customer and CMS developer forums. The migration will conclude on January 29th.Read More >>
Last year, Google+ announced that they would stop supporting the public API that our integration is based on, and that they are shutting down Google+ completely in April 2019. More recently, they've announced that service interruptions could be expected through the API as soon as January 28, 2019. As Google begins to stop supporting their public API, we've made the decision to remove Google+ from the social tool starting on January 28.Read More >>
Workflows are intended to help you automate processes.
Oftentimes, records need to go through a workflow only once. For example, If you're using a contact-based workflow to send lead nurturing emails, you wouldn't want a contact to get the same email twice. That's why re-enrollment criteria exist: you can decide when and how a record should be added to the workflow a second (or third) time.
Until today, re-enrollment criteria only existed for contact-based workflows. If you were automating a process around deals, companies, or tickets, the workflow could only trigger once. That created manual work for your team, for each subsequent trigger.
With today's change, you can now create re-enrollment criteria for all workflow types. That means less manual work and time back in your team's day.Read More >>
Marketers know that SEO is the core of a good Inbound marketing strategy. As it stands today, we understand that it’s not easy to find where to “do SEO” in HubSpot.
For this reason, we've renamed content strategy to SEO. No functionality is changing, just the name and the navigation. This change will help bring simplicity and clarity to the tool that helps you get more traffic from organic search.
You can now add a Zoom video meeting link as the default option for any meeting you schedule with the HubSpot meetings tool and select Zoom as the conference option when scheduling a meeting with a contact in the HubSpot CRM.
Keep reading to learn why we're excited to help you do more/better video meetings.Read More >>
Most business cards never see the light of day. You leave a tradeshow or a meeting with a pocketful of cards, thinking “I should really do something with these cards at some point….” Your options are bleak: spend a few hours manually inputting them into your database, go through the trouble of hiring someone to do it for you, buy an expensive app to scan the cards (and another one to integrate it with your system of record). Or you can do nothing at all. Leave those cards in your pocket to collect dust.
What if you could bring those business cards into your digital system of record with a few taps of your thumb, so you could continue the conversation with those contacts over all your usual channels — email, calls, meetings, and all the rest — no manual entry, extra employees, or expensive apps required?
Today, we're excited to announce a visually refreshed business card scanner for Android, and — for the first time ever — a business card scanner for iOS, powered by machine learning. Transforming your cards into digital contacts has never been easier.
And did we mention it’s free?Read More >>
Note: Previously, the public contact record was to be removed on December 20, 2018. In order to allow some wiggle room around the winter holiday season, the cutoff date for the public contact record removal is being moved from December 20, 2018 to January 23, 2019.
On January 23, 2019, access to the public contact record is being removed. If you’re not sure what we mean by “public contact record,” chances are good that the change won’t impact you. If you’re familiar with it (or just curious), read on.Read More >>