Online ads can play a key role in amplifying Inbound, empowering you to drive increased traffic to landing pages and to get more "bang for their buck" from content campaigns. That said, not all ads are created equal. When it comes to reporting, it's pivotal to be able to slice and dice Search and Social ad campaigns separately, to make the right optimizations for each channel.
With today's update, Paid Social has its own home in Sources, making it easier than ever to get granular data on Social ads.
utm_medium="paid" and referring domain is a social media site OR
utm_source OR utm_medium ="paidsocial"