You need fast, reliable, and trustworthy marketing data, so you can show the value of your marketing efforts and make better business decisions. With that in mind, over the last few months, we've completely rebuilt the back-end HubSpot analytics engine with the goal of providing you with even more robust and precise metrics.
You saw the first signs of that new system in the last few months, with a new web analytics dashboard that brought bounce rate, time on page, device metrics, and more into your HubSpot portal for the first time.
Over the next few weeks, that new analytics engine makes its way into several other HubSpot tools.
Here’s what you can look forward to with the new engine in place:
Here's everything you need to know about the update, in FAQ form:
What tools will use the new engine, as a result of this change?
Will any data change? If so, by how much?
In most cases, no.
If any data changes, where would those changes happen?
The aggregate data --- totals for views, submissions, clicks, and more --- will go virtually untouched. If any data does change, it’s more likely to occur where those totals are broken down into “buckets.” A prime example: the breakdown by source, in the details of a specific page. Here are two specific ways that data might improve with the rebuilt engine, resulting in an update to the numbers in a page’s source breakdown:
One other note: with the update, you might notice minor changes to the values in a few analytics-related contact properties. Specifically, Time of Last Visit, Number of Visits, and Average Pageviews may change --- to a more accurate value --- with the new data engine. A specific example of how the new engine might improve the values in these fields:
Let's say a contact visited your site on a Friday afternoon, then left that tab open on his desktop over the weekend, came back to the site on Monday, and explored a separate product line. The "old" engine --- without the concept of a 30-minute timeout --- would see this as a single visit. With that in mind, the "Time of Last Visit" property would show Friday afternoon. With the new engine, the properties would more accurate reflect the visitor's activity. "Number of Visits" would be two (since the visitor did, in fact, come to the site on two separate occasions) and "Time of Last Visit" would show Monday.
When is this change happening?
Starting on June 22nd, the new data engine will begin to be rolled out. You'll see these changes reflected in your portal by the end of July.
Is there any action required?
None at all.