This week, we’ll be consolidating all ads tools under the content dropdown in the HubSpot navigation. This means users with the Ads Add-on will access the tool via the Content tab in an item called ads. We’ll no longer use the term “Ads Add-on” in the nav.
Old View for Ads Add-On Users
New view - where all customers will access all ads products.
In addition to the navigation change, free users with a connected Facebook Ads Account will now be able to see the performance of their Lead Ads in HubSpot whether the Lead Ad was created in Facebook or in HubSpot.
In terms of functionality, nothing is changing. Ads Add-on users still have the exclusive ability to fully report on the ROI of their Ads, turn smart lists into Facebook Ads Audiences, and manage Facebook and AdWords campaigns in HubSpot.
Why it Matters
This update ensures that HubSpot users are able to measure the full value of their ads in one central location, regardless of the ads network they are using. This will make it easier for marketers to identify which ads are performing well, what ads channels work best for their target audience, and where to focus their attention going forward.
For Free/Marketing Starter users, Ads will live under the “Lead Capture” Dropdown (see image below).