Online marketing is a key piece of the Inbound puzzle, but it's not the only piece. Successful marketers meet prospects and customers where they're at, across all channels --- whether online (e.g. social media or search engine results) or off (e.g. local trade shows and events).
With today's update, you can now add any static list to a campaign, so you'll see your lists alongside all your other marketing assets. That makes it easier to track offline efforts in context --- including targeted ABM campaigns --- and it'll enable additional reporting updates in the coming months.
To add a list to a campaign, navigate to a new HubSpot campaign or any existing campaign. Click "Add Assets" at the top right, and you'll now see "Static Lists" as an option.
You can select up to 5 static lists to add to the campaign. Note that a list can be added to multiple campaigns.
After a few minutes, you'll see your influenced contacts and influenced deals metrics update to reflect the contacts from your attached lists. Any closed won deal that has one of the new contacts associated will roll up into your influenced deals and influenced revenue metrics.
One other technical note HubSpot will automatically de-duplicate contacts that may appear in multiple lists attached to the same campaign.